Homer Glen Logo Design

Every new Homer Glen organization realizes that they are in need of a logo, but few entrepreneurs thoroughly realize the crucial role their organization logo can take in their success, or why one logo works far better than another. A business logo has a critical and long-term impact on the growth of a business, pick the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Homer Glen companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo needs to be timeless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike developed for a Homer Glen coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening in an old section of the city and wanted to cast a vintage vibe without coming across as stodgy or low energy. I achieved both of these tasks via creating a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscope slide and germs created for Homer Glen clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and effects of diseases, especially the branch of healthcare that works with the clinical assessment of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more interest grabbing and even more unforgettable.

logo layout with a jumping green frog created for a household fun center in Homer Glen.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a hill, a trail, a stream, as well as a tree - designed for Homer Glen travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but instead convey emotional experiences by means of the photos they capture. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something much the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Homer Glen logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Homer Glen logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, even though he loved the concept, didn’t care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced viewpoints on the value of a design concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo design realize how important a logo is for their company so they are much more vested in the end result. Every logo project possesses it’s allotment of hurdles, but the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Homer Glen book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it really is the most crucial part of a printed book because it is ordinarily the primary thing a person views in the book store. Concerning a publishing company, it’s the optimal opportunity they will likely ever have to publicize their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many instances 1 of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of flight and it was undoubtedly a success.

 Homer Glen logo design used for advertising as well as a tag style for Vintage Case includes an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be vintage cases. For this custom logo concept I sought to come up with a logo that provided a fluid retro feel to it and could be utilized for every thing from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design produced for an orthodontist in Homer Glen, style include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design projects considering that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the very same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental business logos because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo includes 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo design developed for a hair design studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that communicated a sense of serenity and elegance for their new hair salon. I created a concept that did not go the obvious course of making simply a stylized orchid but instead crafted a business logo which suggested a flower in the formation of a swirl integrated in to the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is frequently the wrong course and in this case, the design ended up not being about the flower but alternately placed the importance on the emotion that they really wanted to transmit to their clients.

Arabian horse logo layout produced for a horse ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct brand design fashioned to epitomize the unique physical traits of the Arabian type of equines. With a different head form and high tail carriage, the Arabian is one of the most quite easily recognizable horse lineages in the entire world.

Las Cafe logo design a little dining establishment, design includes a customized manuscript font style which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, layout consists of a customized script font style which hovers over a team of ornate lines and also dots.

Logo style for a software developer the layout functions as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in many cases the significance behind a logo is just as important as how it serves the organization it represents.

Progress logo layout produced for a Homer Glen interior designer, layout feature a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Homer Glen interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and oversees such projects. Interior design is a multifaceted occupation that includes conceptual development, space planning, location assessments, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words advanced have been customized to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Homer Glen logo design project was performed for a management guide that helps business professionals to become more efficient at supervising people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a place to market their pre-owned goods to other sports enthusiasts. I designed their Homer Glen logo design dsign utilizing an image that grabs the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really composed for an Homer Glen regional farm it was really created for a commodities broker, and this trademark was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make an identity that projects self-confidence, financial success, and wealth.
Logo design made for using a sign for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the owner to develop a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.