Huntley Logo Design

Virtually every new Huntley venture understands that they are in need of a logo, however few entrepreneurs entirely grasp the vital role their company logo can take in their becoming successful, or exactly why one logo design functions more effectively than another. A logo design has an instant and long-term influence on the success of a company, pick the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Huntley businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and equally emotive at any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bike developed for a Huntley coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening in an old part of the area and hoped to cast a vintage atmosphere without coming across as monotonous or low energy. I accomplished each of the jobs by developing a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscope slide and also bacteria developed for Huntley clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and consequences of diseases, mainly the field of medicine which deals with the laboratory examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be overly literal with a concept and to a degree, this design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and much more memorable.

logo layout with a jumping environment-friendly frog created for a household enjoyable center in Huntley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a hill, a route, a stream, and a tree - made for Huntley traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers don’t shoot locations or things but instead reveal emotional journeys by means of the images they record. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I tried to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Huntley logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Huntley logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, while he liked the concept, didn’t care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and colleagues and family as well as with other people that they don’t even know so as to get objective opinions on the benefit of a design. Fortunately, he shared it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that tend to hire a professional to design their logo design realize how crucial a logo design is for their organization so they are much more invested in the final result. Every logo job possesses it’s share of obstacles, but the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Huntley publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it is the most important part of a printed book because it is ordinarily the initial thing a person sees in the book store. Concerning a publishing company, it’s the optimal opportunity they will likely ever get to publicize their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many occurrences one of the aspects folks tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was definitely a success.

 Huntley logo design made use of for advertising and marketing as well as a label style for Vintage Instance features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be older cases. For this brand design I tried to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for everything from a web page to a label on brand new cases that seemed like they were from another era.

Logo design created for an orthodontist in Huntley, style include an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo design projects because it seems that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the exact same way dental practitioners do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design includes 4 personalities startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo layout created for a hair design studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which conveyed a feeling of tranquility and elegance for their new hair salon. I came up with a design which didn’t go the obvious path of creating simply a stylized orchid but alternatively crafted a logo that implied an orchid in the pattern of a swirl featured into the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a company logo is generally the wrong course and in this case, the design ended up not being about the flower but instead put the focus on the emotion that they wanted to forecast to their patrons.

Arabian steed logo style created for a horse ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype design customized to illustrate the unique physical traits of the Arabian breed of equines. With a different head form and very high tail carriage, the Arabian is one of the most immediately recognizable horse lineages in the world.

Las Coffee shop logo layout a tiny dining establishment, layout includes a customized script font style which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, design contains a modified script typeface which hovers over a team of elaborate lines and dots.

Logo design for a software application designer the style attributes and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in many cases the symbolism behind a company logo is just as important as how it serves the enterprise it represents.

Progress logo style created for a Huntley indoor developer, layout attribute a collection of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Huntley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, location assessments, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Huntley logo design job was done for a management expert that enables business leaders to become more successful at handling people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell their secondhand items to other sports enthusiasts. I created their Huntley logo dsign using a graphic which garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really created for an Huntley area farm it was really designed for an investments broker, and this particular company was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a image that projects trust, success, and affluence.
Logo made for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to develop a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.