Acute Care 360 ImageCo, Huntley, Illinois, IL,

ImageCo, Huntley, Illinois, IL,

Evolv Design logo designed by ImageCo, Huntley, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Huntley, Illinois, IL,

Huntley, Illinois, IL,

ImageCo, Huntley, Illinois, IL,
ImageCo, Huntley, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Huntley, Illinois, IL,

FSA OK logo designed by ImageCo, Huntley, Illinois, IL,

Emerald Heights logo designed by ImageCo, Huntley, Illinois, IL,

Club Sapphire logo designed by ImageCo, Huntley, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Huntley, Illinois, IL,

School board logo designed by ImageCo, Huntley, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Huntley, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Huntley, Illinois, IL,

Smart kernels logo designed by ImageCo, Huntley, Illinois, IL,

STRATEGIES ON PICKING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design company presents a money back guarantee try to bear in mind that they simply cannot refund the time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be determined by the quality of their portfolio, if the work in their portfolio does not feature actual samples chances are they will never be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s objective is to reflect your unique vision for your business. If a logo designer isn’t focused on fulfilling your vision, the thing they are really focused on is how soon they can get paid.

Huntley LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners develop memorable brands. We have done brand design work for farmers, universities, heart surgeons, party planners, cafes, retailers, and just about every other kind of business concern you can imagine. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be utilized as an electric sign. Because of our sign first technique our brand identity designs can, and have been employed in everything from garment labels to electrical signs. Our sign first method insures that our logos are just as effective whether they are used in television commercials or web apps, they are consistently recognizable, understood, and always remembered regardless of scale or function.

American Made ★ Design

The thing which truly sets ImageCo apart from many of the design agencies that you probably have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to do, we perform in-house. Irrespective of the type of project we take on, logo design, website design, trade show exhibition, or retail sign, we do not, and never will job out our client’s projects to agencies located outside the United States. Whenever you contact us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a middleman that increases the cost of your project and dictates the conditions of how we do business.

QUALITIES OF A POWERFUL LOGO DESIGN

Virtually every new Huntley entrepreneur knows they probably need a logo, yet few start ups thoroughly grasp the vital role their company logo will perform in their financial success, or exactly why one logo functions far better than another. A logo has an instant and long term impact on the growth of a company, pick the right one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Huntley companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from clothing labels to retail signs a scalable logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they represent.
  5. Relevance: a company logo should be ageless and should feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It is a verb as well as a noun, it’s an identifying mark as well as the process of denoting something to make sure that it could be distinguished, its genesis comes from the brand branded onto animals. These days a brand symbolizes virtually anything with an objective, whether it be revenue or political parties, a brand is an inherent aspect of specifying the worth of something in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are all from the same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target audience, it’s objective is to produce an image that the audience can identify with.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When somebody states the names Ferrari or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes people want those products. Brand image is why individuals acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the beginning of the majority of branding agencies you’ll discover that they are quite often re-branded advertising agencies. When a person claims they are in marketing many people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps form the perception of a company, a product or an organization. Brand identity designers create logo designs, signage designs, product packaging, as well as collateral products such as business cards, stationery, and pamphlets. Some visual designers also design websites as well as user interfaces. The necessary duty of a brand identity designer is to establish the visual cues and also an emotional tone with the goal of influencing activities, outcomes as well as perceptions.

Featured SIGNS & LOGOS

Retro logo layout of a bike produced for a Huntley coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an old part of town and wanted to cast a retro vibe without coming across as monotonous or low energy. I fulfilled both of these jobs by means of developing a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide as well as bacteria designed for Huntley clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and outcomes of diseases, mainly the field of healthcare that deals with the laboratory evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and even more memorable.

logo style with a leaping eco-friendly frog designed for a family fun facility in Huntley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, and also a tree - created for Huntley traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality because travel photographers tend not to capture locations or things but rather project emotional journeys through the images they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I tried to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Huntley logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Huntley logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, while he loved the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with colleagues and family as well as with other people that they don’t actually know so as to get unprejudiced opinions on the worthiness of a design. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that tend to hire an expert to create their business logo comprehend how important a logo is for their organization so they are way more vested in the end result. Every logo project possesses it’s share of challenges, however the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Huntley book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most necessary part of a printed book given that it is often the first thing a person sees in the book store. For a publishing company, it’s the most ideal opportunity that they will likely ever have to advertise their product and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases 1 of the items people often tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline based in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was undoubtedly a victory.

 Huntley logo design made use of for marketing and a tag design for Vintage Situation features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be much older cases. For this logo concept I attempted to come up with a logo that provided a fluid old style feel to it and could easily be used for everything from a web page to a label on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Huntley, style include an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo jobs because it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the very same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the chance to be understood.

Logo design created for a Huntley hair style studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a spirit of relaxation and connection for their new hair studio. I came up with a design which did not go the obvious route of making simply a stylized orchid but alternatively delivered a logo design which implied an orchid in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is more often than not the incorrect course and in this case, the design ended up not being about the orchid but instead put the main focus on the feeling that they really wanted to forecast to their patrons.

Arabian horse logo layout developed for an equine cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique organization logo design styled to exemplify the unique physical traits of the Arabian breed of equines. With a distinctive head form and high tail carriage, the Arabian is one of the highly easily recognizable equine lineages in the whole world.

Las Cafe, A Huntley Coffee shop logo style a small dining establishment, style consists of a customized manuscript font style which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, design includes a modified script font which hovers above a team of ornate lines and also dots.

Logo style for a software application programmer the style functions as well as iconic Huntley element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in quite a few cases the significance behind a company logo is just as important as how it brands the enterprise it stands for.

Develop logo style created for a Huntleyinterior developer, layout function a collection of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Huntley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, coordinates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location evaluations, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Huntley, the characters for letter V and A in center of the word advanced have actually been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Huntley logo design assignment was performed for a management consultant that helps business professionals to become more successful at supervising people, expectations, and productivity.

A Huntley business logo layout featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a spot to sell their secondhand goods to other sports enthusiasts.

I created their Huntley logo design with an image which pulls in the interest of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Huntley company logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually created for an Huntley regional farm it was really devised for an investments broker, and this particular company was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a graphic that projected self-assurance, success, and affluence.

 Huntley Logo design for a not-for-profit, Turning Point Solutions - the logo design function for externally dealing with arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Luckily, in this particular case, I nailed a bullseye with the first shot.

Logo designed for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is reminiscent of a famous Huntley sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to develop a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,
Electrical sign design for Huntley restaurnat designed by Huntley Sign Shop
Huntley logo design and brand identity design for Huntley businesses
Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,

Logo designed by ImageCo, Huntley, Illinois, IL,

Logo designed by ImageCo, Huntley, Illinois, IL,

Logo designed by ImageCo, Huntley, Illinois, IL,

Logo designed by ImageCo, Huntley, Illinois, IL,

Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,
Logo designed by ImageCo, Huntley, Illinois, IL,