Acute Care 360 ImageCo, Hyde Park, Illinois, IL,

ImageCo, Hyde Park, Illinois, IL,

Evolv Design logo designed by ImageCo, Hyde Park, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Hyde Park, Illinois, IL,

Hyde Park, Illinois, IL,

ImageCo, Hyde Park, Illinois, IL,
ImageCo, Hyde Park, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Hyde Park, Illinois, IL,

FSA OK logo designed by ImageCo, Hyde Park, Illinois, IL,

Emerald Heights logo designed by ImageCo, Hyde Park, Illinois, IL,

Club Sapphire logo designed by ImageCo, Hyde Park, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Hyde Park, Illinois, IL,

School board logo designed by ImageCo, Hyde Park, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Hyde Park, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Hyde Park, Illinois, IL,

Smart kernels logo designed by ImageCo, Hyde Park, Illinois, IL,

STRATEGIES ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design company presents a money back guarantee try to remember that they can’t refund the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design firm can only be evaluated from the quality of their design work, if the work in their design portfolio does not feature actual samples odds are they won’t be able to produce a top quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s purpose is to mirror your unique vision for your company. If a designer is not focused on actualizing your vision, the thing they are really focused on is how fast they can get paid.

Hyde Park LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs grow notable brand identities. We have done brand identity design work for builders, universities, diamond miners, party planners, bistros, retailers, and virtually every other kind of business concern you can imagine. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be used as an electrical sign. As a result of our sign first method our logo designs can, and have been used in everything from garment labels to billboards. Our sign first approach insures that our logos are just as reliable whether they are used in TV commercials or website headers, they are consistently recognizable, comprehended, and remembered no matter of size or application.

American Made ★ Design

The thing which seriously sets ImageCo apart from other design companies that you probably have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to do, we do in-house. Regardless of the type of design project we accept, logo, web page, trade show banners, or electrical sign, we do not, and never will job-out our client’s projects to companies based outside the USA. When you call us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the cost of your design project and dictates the terms of how my customers and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Every new Hyde Park business knows they probably need a logo, but few start ups fully recognize the vital role their company logo can perform in their becoming successful, or why one logo works far better than another. A logo has an immediate and long term influence on the financial success of a company, select the right one and it will make the door swing and cash register ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Hyde Park businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not need deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and equally emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they represent.
  5. Relevance: a company logo needs to be lasting and will feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It’s a verb and also a noun, it’s an identifying mark and the act of noting something so that it could be identified, its foundation originates from the mark burned onto animals. Nowadays a brand represents pretty much anything with an objective, regardless of whether it be revenue or government agencies, a brand is an inherent aspect of specifying the value of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are all from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a target audience, it’s goal is to produce a mental image that the target market will connect to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When a person says the brand names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and that is what makes people want those brands. Brand image is why individuals purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you reflect on the beginning of many branding agencies you’ll find that they are quite often rebranded marketing and advertising companies. When a person states they are in marketing many people will likely have an idea about the type of work they do anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a kind of visual design that helps shape the perception of a business, a product or a business organization. Brand identity designers develop logo designs, sign designs, product packaging, as well as collateral products such as cards, stationery, and also pamphlets. Some visual designers also design web sites and user interfaces. The necessary function of a brand identity designer is to establish the visual cues and a psychological tone with the goal of affecting activities, outcomes and understandings.

Featured SIGNS & LOGOS

Retro logo layout of a bicycle developed for a Hyde Park coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening up in an older part of the city and really wanted to visualize an old-fashioned feel without coming across as monotonous or low energy. I fulfilled the two jobs via creating a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscope slide as well as bacteria created for Hyde Park medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and effects of diseases, mainly the branch of medicine which deals with the clinical assessment of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and even more meaningful.

logo design with a leaping green frog designed for a family members fun center in Hyde Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - designed for Hyde Park travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture places or things but rather reveal emotional experiences through the pictures they capture. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of most good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I tried to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Hyde Park logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Hyde Park logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular kind of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family as well as with individuals that they don’t even know so as to get unprejudiced opinions on the value of a design. Fortunately, he shared it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo design realize how vital a logo is for their business so they are way more vested in the result. Every logo project has it’s allotment of difficulties, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Hyde Park book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most necessary part of a printed book given that it is often the primary thing a person sees in the bookstore. With respect to a publisher, it’s the absolute best opportunity that they will ever get to promote their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many instances 1 of the items folks often tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was certainly a winner.

 Hyde Park logo style utilized for advertising and marketing and a tag style for Vintage Situation features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be older cases. For this brand concept I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for anything from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in Hyde Park, style consist of an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design projects because it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the exact same way dental practices do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design features 4 personalities surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how people should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo design produced for a Hyde Park hair design studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which communicated an atmosphere of tranquility and connection for their new hair salon. I came up with a concept which did not go the obvious route of crafting simply a stylized orchid but rather crafted a company logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is frequently the wrong route and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they really wanted to project to their patrons.

Arabian horse logo style produced for a steed cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo concept fashioned to embody the unique physical traits of the Arabian type of horses. With a different head form and very high tail posture, the Arabian is one of the most immediately identifiable horse types in the whole world.

Las Cafe, A Hyde Park Coffee shop logo layout a tiny dining establishment, layout contains a customized script font which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, layout contains a changed manuscript typeface which floats over a team of elaborate lines as well as dots.

Logo layout for a software program designer the style attributes and also famous Hyde Park element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the symbolism supporting a logo design is equally as important as how it brands the business it represents.

Evolve logo style developed for a Hyde Parkinterior developer, design feature a series of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hyde Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site inspections, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Hyde Park, the personalities for letter V and A in center of the word progressed have been modified to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hyde Park logo design assignment was carried out for a leadership consultant that helps business leaders to become more effective at overseeing people, expectations, and productivity.

A Hyde Park business logo style featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was prepared for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a spot to market their pre-owned products to other sports enthusiasts.

I designed their Hyde Park logo design utilizing an image that garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.

Logo design MQ farms, this Hyde Park company logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really developed for an Hyde Park regional farm it was really designed for a products broker, and this particular trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a image that projected esteem, effectiveness, and affluence.

 Hyde Park Logo design for a nonprofit, Transforming Point Solutions - the logo design feature for outwardly dealing with arrow and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Thankfully, in this particular case, I struck a bullseye with the first go.

Logo made for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a renowned Hyde Park sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to develop a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,
Electrical sign design for Hyde Park restaurnat designed by Hyde Park Sign Shop
Hyde Park logo design and brand identity design for Hyde Park retailers
Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,

Logo designed by ImageCo, Hyde Park, Illinois, IL,

Logo designed by ImageCo, Hyde Park, Illinois, IL,

Logo designed by ImageCo, Hyde Park, Illinois, IL,

Logo designed by ImageCo, Hyde Park, Illinois, IL,

Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,
Logo designed by ImageCo, Hyde Park, Illinois, IL,