Acute Care 360 ImageCo, Joliet, Illinois, IL,

ImageCo, Joliet, Illinois, IL,

Evolv Design logo designed by ImageCo, Joliet, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Joliet, Illinois, IL,

Joliet, Illinois, IL,

ImageCo, Joliet, Illinois, IL,
ImageCo, Joliet, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Joliet, Illinois, IL,

FSA OK logo designed by ImageCo, Joliet, Illinois, IL,

Emerald Heights logo designed by ImageCo, Joliet, Illinois, IL,

Club Sapphire logo designed by ImageCo, Joliet, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Joliet, Illinois, IL,

School board logo designed by ImageCo, Joliet, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Joliet, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Joliet, Illinois, IL,

Smart kernels logo designed by ImageCo, Joliet, Illinois, IL,

POINTERS FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to keep in mind that they can’t reimburse the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a designer can only be evaluated from the quality of their portfolio, if the work in their portfolio doesn’t contain real world samples chances are they will never be able to deliver a top quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s purpose is to echo your personal vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are really focused on is how soon they can get paid.

Joliet LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs grow notable brands. We’ve done brand identity design work for ranchers, universities, diamond miners, party planners, coffee roasters, retailers, and practically every other kind of business concern you can think of. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every branding project as though it will be employed as an electric sign. Because of our sign first approach our designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first approach ensures that our logos are just as successful whether they are used in television commercials or web applications, they are consistently recognizable, comprehended, and remembered regardless of scale or function.

American Made ★ Design

Something that really sets ImageCo apart from many of the design companies that you may have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we do in-house. Regardless of the kind of design project we accept, logo, website design, trade show display, or electric sign, we do not, and never will job out our client’s work to 3rd parties based outside the USA. When you call us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and determines the terms of how you and I do business.

ASPECTS OF A POWERFUL LOGO DESIGN

It’s likely that every new Joliet entrepreneur realizes that they require a logo, yet few start ups fully understand the vital role their logo can make in their success, or the reason that one logo design works far better than another. A company logo has a critical and sustaining influence on the prosperity of a business, go with the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Joliet businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require consideration, they can be understood in merely a look.
  2. Scalability: from label to posters a scalable business logo will be legible and equally emotive at every size.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they brand.
  5. Relevance: a logo design must be lasting and will feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It is both a verb and also a noun, it’s an identifying mark and also the act of marking something to ensure that it can be recognized, its foundation originates from the mark burned onto animals. Nowadays a brand represents basically anything with an objective, regardless of whether it be revenue or politics, a brand is an intrinsic aspect of specifying the value of something in the public’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are both from the exact same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition directed at a target audience, it’s goal is to produce an image that the audience can connect to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When somebody says the brand names Lamborghini or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals purchase those brands. Brand image is why individuals get specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you look back at the beginning of the majority of branding companies you’ll discover that they are frequently re-branded marketing and advertising agencies. When a person says they are in marketing most individuals will likely have an idea about the type of work they do anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps form the perception of a firm, a product or a business organization. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral products such as cards, stationery, and sales brochures. Some identity designers also develop websites and also software interfaces. The vital role of a brand identity designer is to establish the visual cues and also an emotional tone with the goal of affecting actions, outcomes as well as perceptions.

select SIGNS & LOGOS

Retro logo design of a bicycle produced for a Joliet coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an old section of town and wanted to visualize a vintage tone without appearing as boring or low energy. I achieved the two tasks by creating a symbol design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide and also bacteria developed for Joliet clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and consequences of diseases, mainly the field of healthcare that works with the laboratory assessment of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be overly literal with a concept and to a degree, this design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and more meaningful.

logo design with a jumping eco-friendly frog developed for a household enjoyable center in Joliet.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - designed for Joliet travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional experiences through the pictures they capture. The idea behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I made an effort to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Joliet logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Joliet logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this specific type of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family as well as with people that they don’t even know so as to get neutral viewpoints on the benefit of a concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo comprehend how crucial a logo is for their organization so they are much more vested in the outcome. Every logo job possesses it’s allotment of obstacles, but the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Joliet book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most crucial part of a printed book due to the fact that it is in most cases the very first thing a person sees in the book store. For a publishing company, it’s the absolute best opportunity they will ever get to spotlight their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many occurrences 1 of the items people tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was certainly a success.

 Joliet logo style used for marketing and also a label design for Vintage Instance includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which looked to be vintage cases. For this logo design I tried to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for anything from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo design created for an orthodontist in Joliet, design consist of an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design jobs due to the fact that it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company branding, if dining establishments approached their advertising in the very same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo includes 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how people ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be understood.

Logo style developed for a Joliet hair layout workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which conveyed an atmosphere of relaxation and elegance for their new hair salon. I came up with a concept that did not go the obvious course of creating merely a stylized orchid but rather delivered a business logo which suggested a flower in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo is generally the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the attention on the perception that they really wanted to project to their customers.

Arabian steed logo style created for a steed cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique logo concept fashioned to embody the unique physical traits of the Arabian pedigree of equines. By having a distinctive head shape and higher tail posture, the Arabian is one of the most easily recognizable equine types in the entire world.

Las Cafe, A Joliet Coffee shop logo style a little restaurant, design includes a customized manuscript typeface which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style contains a modified manuscript typeface which hovers over a group of elaborate lines and also dots.

Logo layout for a software application designer the style attributes as well as famous Joliet element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the symbolism supporting a logo design is equally as important as how it brands the business it represents.

Evolve logo layout developed for a Jolietinterior designer, layout feature a series of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Joliet interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, site assessments, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in Joliet, the characters for letter V and A in middle of words progressed have actually been changed to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Joliet logo design job was completed for a leadership consultant that assists business professionals to become more effective at handling people, expectations, and profitability.

A Joliet business logo layout featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to sell their pre-owned products to other sports enthusiasts.

I created their Joliet business logo design with a graphic which seizes the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo design MQ farms, this Joliet company logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually developed for an Joliet regional farm it was really designed for a commodities broker, and this brand was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a brand mark that projected esteem, effectiveness, and affluence.

 Joliet Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for externally facing arrow and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Thankfully, in this particular case, I nailed a bullseye with the 1st shot.

Logo made for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned Joliet sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the business owner to develop a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,
Electrical sign design for Joliet restaurnat designed by Joliet Sign Business
Joliet logo design and brand identity design for Joliet commercial businesses
Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,

Logo designed by ImageCo, Joliet, Illinois, IL,

Logo designed by ImageCo, Joliet, Illinois, IL,

Logo designed by ImageCo, Joliet, Illinois, IL,

Logo designed by ImageCo, Joliet, Illinois, IL,

Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,
Logo designed by ImageCo, Joliet, Illinois, IL,