Acute Care 360 ImageCo, Kankakee, Illinois, IL,

ImageCo, Kankakee, Illinois, IL,

Evolv Design logo designed by ImageCo, Kankakee, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Kankakee, Illinois, IL,

Kankakee, Illinois, IL,

ImageCo, Kankakee, Illinois, IL,
ImageCo, Kankakee, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Kankakee, Illinois, IL,

FSA OK logo designed by ImageCo, Kankakee, Illinois, IL,

Emerald Heights logo designed by ImageCo, Kankakee, Illinois, IL,

Club Sapphire logo designed by ImageCo, Kankakee, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Kankakee, Illinois, IL,

School board logo designed by ImageCo, Kankakee, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Kankakee, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Kankakee, Illinois, IL,

Smart kernels logo designed by ImageCo, Kankakee, Illinois, IL,

STRATEGIES FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to remember that they can’t reimburse the time you commit which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be evaluated by the quality of their portfolio, if the work in their portfolio does not feature actual samples odds are they will never be able to produce a quality logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s objective is to echo your personal vision for your company. If a designer isn’t focused on realizing your vision, the thing they are really focused on is how quickly they will get paid.

Kankakee LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners develop unforgettable brand identities. We’ve done brand identity design work for builders, educational institutions, heart surgeons, wedding singers, restaurants, retailers, and just about every other kind of business you can envision. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be used as an electrical sign. As a result of our sign first approach our logo designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first approach guarantees that our logo designs are just as reliable whether they are used in TV commercials or web apps, they are consistently identifiable, understood, and remembered regardless of size or function.

American Made ★ Design

The thing that seriously sets ImageCo apart from many of the design agencies that you probably have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we perform in-house. No matter the type of project we undertake, logo, business website, trade show exhibition, or electric sign, we do not, and never will contract out our customer’s projects to 3rd parties located outside the US. Whenever you call us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not an agent that marks up the cost of your project and imposes the terms of how you and I do business.

ASPECTS OF A GREAT LOGO DESIGN

It’s likely that every new Kankakee entrepreneur understands that they need a logo, however few start-ups fully recognize the vital role their organization’s logo can play in their financial success, or exactly why one business logo functions more effectively than another. A logo has a critical and lasting impact on the success of a company, choose the right one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Kankakee businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in just a look.
  2. Scalability: from clothing labels to posters a scalable logo design will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they brand.
  5. Relevance: a business logo should be lasting and will feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It is a verb and also a noun, it is an identifying mark and also the act of marking something to ensure that it can be identified, its origin originates from the brand branded onto animals. These days a brand indicates pretty much anything with an objective, regardless if it be earnings or politics, a brand is an inherent aspect of defining the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are all from the same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a specific audience, it’s goal is to produce an image that the audience will likely identify with.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When somebody mentions the brand names Porsche or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals purchase those products. Brand image is why individuals buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the origin of a lot of branding firms you’ll discover that they are quite often rebranded advertising agencies. When somebody claims they are in advertising and marketing most individuals will likely have an idea about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps form the public image of a company, a product or an institution. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral products such as cards, stationery, and pamphlets. Some identity designers also design web sites and also software interfaces. The vital role of a brand identity designer is to create the visual cues as well as an emotional tone with the objective of influencing actions, results as well as perceptions.

select signs/logos

Retro logo layout of a bicycle developed for a Kankakee coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an old section of the town and really wanted to visualize a nostalgic atmosphere without appearing as stodgy or low energy. I accomplished both tasks by means of designing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscope slide and bacteria created for Kankakee medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and outcomes of diseases, especially the branch of medicine which deals with the clinical evaluation of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and even more memorable.

logo layout with a jumping green frog developed for a household fun center in Kankakee.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, as well as a tree - created for Kankakee traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but instead project emotional experiences by means of the pictures they capture. The idea behind this logo composition was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I attempted to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Kankakee logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Kankakee logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a customer I urge them to share it with friends and colleagues and family as well as with people that they don’t even know so as to get unbiased assessments on the value of a design. Fortunately, he talked about it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their business logo understand how crucial a logo design is for their business so they are much more invested in the end result. Every logo project possesses it’s allotment of challenges, but the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Kankakee book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most critical part of a published book due to the fact that it is usually the initial thing a person sees in the bookstore. Concerning a publisher, it’s the absolute best opportunity they will ever have to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many instances 1 of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was certainly a victory.

 Kankakee logo design made use of for advertising as well as a tag style for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that seemed to be vintage cases. For this business logo concept I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could be used for everything from a website to a label on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Kankakee, style consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design projects because it appears that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logos would be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo features 4 characters startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself will never have the likelihood to be understood.

Logo layout created for a Kankakee hair layout workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which carried a feeling of simplicity and class for their new hair salon. I created a concept that didn’t go the obvious path of designing merely a stylized orchid but instead delivered a logo design which suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is generally the incorrect route and in this case, the design ended up not being about the flower but alternately laid the importance on the emotion that they really wanted to transmit to their customers.

Arabian steed logo design produced for a steed ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original custom logo design tailored to symbolize the unique physical traits of the Arabian kind of equines. By having a distinctive head shape and higher tail posture, the Arabian is one of the highly easily identifiable equine lineages in the entire world.

Las Cafe, A Kankakee Coffee shop logo layout a little dining establishment, design includes a customized script font style which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout includes a customized script typeface which floats over a team of luxuriant lines as well as dots.

Logo design for a software application designer the layout functions as well as iconic Kankakee element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in many cases the meaning behind a logo design is equally as important as how it brands the organization it represents.

Evolve logo style created for a Kankakeeindoor designer, layout function a collection of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kankakee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location evaluations, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Kankakee, the characters for letter V as well as A in middle of words progressed have actually been changed to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Kankakee logo design project was undertaken for a leadership specialist that enables business professionals to develop into more successful at handling people, expectations, and profitability.

A Kankakee business logo style including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell off their used goods to other sports enthusiasts.

I designed their Kankakee business logo design with a graphic that garners the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Kankakee company logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually produced for an Kankakee area farm it was actually created for an investments broker, and this particular business logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a image that projects confidence, financial success, and opulence.

 Kankakee Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for outwardly dealing with arrow as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the very first shot.

Logo developed for using a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is evocative a renowned Kankakee sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the owner to create a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,
Electrical sign design for Kankakee restaurnat designed by Kankakee Sign Company
Kankakee logo design and brand identity design for Kankakee commercial businesses
Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,

Logo designed by ImageCo, Kankakee, Illinois, IL,

Logo designed by ImageCo, Kankakee, Illinois, IL,

Logo designed by ImageCo, Kankakee, Illinois, IL,

Logo designed by ImageCo, Kankakee, Illinois, IL,

Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,
Logo designed by ImageCo, Kankakee, Illinois, IL,