Acute Care 360 ImageCo, Kenwood, Illinois, IL,

ImageCo, Kenwood, Illinois, IL,

Evolv Design logo designed by ImageCo, Kenwood, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Kenwood, Illinois, IL,

Kenwood, Illinois, IL,

ImageCo, Kenwood, Illinois, IL,
ImageCo, Kenwood, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Kenwood, Illinois, IL,

FSA OK logo designed by ImageCo, Kenwood, Illinois, IL,

Emerald Heights logo designed by ImageCo, Kenwood, Illinois, IL,

Club Sapphire logo designed by ImageCo, Kenwood, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Kenwood, Illinois, IL,

School board logo designed by ImageCo, Kenwood, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Kenwood, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Kenwood, Illinois, IL,

Smart kernels logo designed by ImageCo, Kenwood, Illinois, IL,

STRATEGIES FOR CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design agency presents a money back guarantee try to remember that they simply cannot refund the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a designer can only be determined by the quality of their portfolio, if the work in their design portfolio doesn’t contain real world samples odds are they won’t be able to produce a quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s goal is to mirror your personal vision for your company. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how fast they can get paid.

Kenwood LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs establish notable brands. We’ve performed logo design work for ranchers, schools, heart surgeons, party planners, restaurants, retail stores, and virtually every other kind of business concern you can envision. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electric sign. As a result of our sign first method our identity designs can, and have been employed in everything from clothing labels to electrical signs. Our sign first technique insures that our logos are just as successful whether they are used in television commercials or website apps, they are consistently identifiable, understood, and remembered irrespective of size or application.

American Made ★ Design

The thing that seriously sets ImageCo apart from many of the design firms that you might have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we do ourselves. Regardless of the kind of design project we accept, business logo, website design, trade show exhibit, or electrical sign, we do not, and never will contract out our customer’s projects to companies based outside the United States. Whenever you call us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not an agent that increases the cost of your design project and determines the conditions of how you and I do business.

ASPECTS OF A GOOD LOGO DESIGN

Every new Kenwood organization realizes that they probably need a logo, but few new business owners fully comprehend the pivotal role their company logo will play in their success, or why one logo design works far better than another. A logo design has a critical and long term influence on the success of a business, pick the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Kenwood companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be grasped in just a look.
  2. Scalability: from clothing labels to retail signs a scalable logo design will be legible and just as emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they represent.
  5. Relevance: a company logo must be enduring and should feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It is both a verb and a noun, it is an identifying mark as well as the process of noting something to ensure that it can be recognized, its origin originates from the brand burned onto livestock. Nowadays a brand signifies virtually anything with an objective, regardless of whether it be profit or politics, a brand is an intrinsic aspect of specifying the worth of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are each from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s objective is to develop an image that the audience can relate to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody states the names Ferrari or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those products. Brand image is why individuals purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the origin of a lot of branding agencies you’ll discover that they are frequently rebranded marketing and advertising firms. When someone claims they are in advertising many people will likely have an idea about the type of work they do anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a kind of visual design that helps shape the image of a firm, a product or a business. Brand identity designers develop logo designs, sign designs, product packaging, and also collateral material such as cards, stationery, and also brochures. Some visual designers also develop web sites as well as user interfaces. The essential function of a brand identity designer is to create the visual cues and also an emotional tone with the objective of affecting actions, end results and also perceptions.

Featured SIGNS & LOGOS

Retro logo style of a bike created for a Kenwood coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening up in an older section of the community and hoped to project an old-fashioned tone without coming across as uninteresting or low energy. I accomplished both tasks via designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscope slide as well as bacteria designed for Kenwood clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and effects of diseases, especially the branch of healthcare that works with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and much more unforgettable.

logo style with a jumping green frog developed for a family members enjoyable center in Kenwood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, and a tree - created for Kenwood traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture locations or things but instead reveal emotional experiences through the photos they record. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I attempted to do something the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Kenwood logo but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Kenwood logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this specific type of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family members as well as with other people that they don’t even know so as to get unbiased point of views on the value of a concept. Fortunately, he discussed it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to create their business logo comprehend how crucial a logo is for their business so they are much more invested in the result. Every logo project has it’s allotment of difficulties, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Kenwood publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most essential part of a printed book given that it is ordinarily the first thing a person views in the book store. Concerning a publishing company, it’s the optimal opportunity they will likely ever get to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many instances 1 of the aspects folks usually tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of flight and it was undoubtedly a success.

 Kenwood logo design made use of for advertising and marketing and a tag layout for Vintage Case includes an old font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be older cases. For this logo design I strove to come up with a logo that provided a fluid old style feel to it and could easily be utilized for everything from a website to a label on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Kenwood, style consist of an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design jobs because it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design features 4 characters startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how individuals ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself will never have the likelihood to be comprehended.

Logo design produced for a Kenwood hair style studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried a sense of peace and class for their new hair studio. I created a concept which didn’t go the obvious direction of making merely a stylized orchid but instead designed a logo design that suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo is generally the wrong route and in this case, the design ended up not being about the flower but alternately put the importance on the emotion that they wanted to forecast to their customers.

Arabian steed logo layout produced for an equine ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo design fashioned to embody the unique physical traits of the Arabian kind of horses. With an identifiable head form and very high tail carriage, the Arabian is one of the most quite easily recognizable horse lineages in the whole world.

Las Cafe, A Kenwood restaurant logo layout a little dining establishment, layout consists of a changed manuscript font style which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style consists of a customized script font style which hovers over a team of elaborate lines and dots.

Logo layout for a software developer the layout attributes and renowned Kenwood aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in many cases the symbolism behind a logo design is just as important as how it serves the enterprise it stands for.

Advance logo layout developed for a Kenwoodinterior developer, design feature a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kenwood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, site evaluations, programming, research, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Kenwood, the characters for letter V as well as A in center of the word progressed have actually been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kenwood logo design job was done for a leadership advisor that assists business leaders to develop into more effective at overseeing people, expectations, and productivity.

A Kenwood business logo style including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to market their secondhand items to other sports enthusiasts.

I designed their Kenwood logo design design along with an illustration that seizes the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo style MQ farms, this Kenwood company logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually developed for an Kenwood area farm it was really designed for an investments broker, and this particular company logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a brand mark that projects confidence, effectiveness, and luxury.

 Kenwood Logo design for a not-for-profit, Transforming Factor Solutions - the logo style feature for outwardly dealing with arrowhead and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Thankfully, in this particular case, I nailed a bullseye with the first go.

Logo design created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a famous Kenwood sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to create a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,
Electrical sign design for Kenwood restaurnat designed by Kenwood Sign Shop
Kenwood logo design and brand identity design for Kenwood companies
Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,

Logo designed by ImageCo, Kenwood, Illinois, IL,

Logo designed by ImageCo, Kenwood, Illinois, IL,

Logo designed by ImageCo, Kenwood, Illinois, IL,

Logo designed by ImageCo, Kenwood, Illinois, IL,

Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,
Logo designed by ImageCo, Kenwood, Illinois, IL,