Acute Care 360 ImageCo, La Grange, Illinois, IL,

ImageCo, La Grange, Illinois, IL,

Evolv Design logo designed by ImageCo, La Grange, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, La Grange, Illinois, IL,

La Grange, Illinois, IL,

ImageCo, La Grange, Illinois, IL,
ImageCo, La Grange, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, La Grange, Illinois, IL,

FSA OK logo designed by ImageCo, La Grange, Illinois, IL,

Emerald Heights logo designed by ImageCo, La Grange, Illinois, IL,

Club Sapphire logo designed by ImageCo, La Grange, Illinois, IL,

Downtown Dogs logo designed by ImageCo, La Grange, Illinois, IL,

School board logo designed by ImageCo, La Grange, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, La Grange, Illinois, IL,

Stoney Forensic logo designed by ImageCo, La Grange, Illinois, IL,

Smart kernels logo designed by ImageCo, La Grange, Illinois, IL,

STRATEGIES FOR FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design firm presents a money back guarantee try to bear in mind that they simply cannot refund the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design firm can only be evaluated from the quality of their portfolio, if the work in their design portfolio doesn’t contain real life examples chances are they will never be able to deliver a top quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s goal is to echo your personal vision for your business. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how soon they will get paid.

La Grange LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs grow unforgettable brand identities. We’ve undertaken brand design work for farmers, universities, diamond miners, wedding singers, diners, retail stores, and practically every other kind of business you can envision. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be employed as an electrical sign. As a result of our sign first approach our brand identity designs can, and have been employed in everything from fashion labels to neon signs. Our sign first technique insures that our logo designs are equally reliable whether they are used in TV commercials or web headers, they are consistently identifiable, comprehended, and remembered regardless of size or use.

American Made ★ Design

Something which truly sets ImageCo apart from other design firms that you might have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are contracted to perform, we perform in-house. No matter the kind of project we accept, brand identity design, website design, trade show display, or retail sign, we do not, and never will farm out our customer’s work to organizations located outside the USA. When you call us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not an agent that marks up the cost of your design project and dictates the terms of how my customers and I do business.

ASPECTS OF A GREAT LOGO DESIGN

Virtually every new La Grange business realizes that they probably need a logo, yet few new business owners fully recognize the key role their business logo will play in their financial success, or why one logo works far better than another. A company logo has an immediate and long term effect on the growth of a business, pick the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help La Grange businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in just a look.
  2. Scalability: from label to posters a scalable business logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they brand.
  5. Relevance: a logo must be enduring and should feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It is both a verb and also a noun, it’s an identifying mark and also the process of marking something to ensure that it could be distinguished, its origin originates from the mark branded onto animals. Nowadays a brand represents pretty much anything with a motive, regardless if it be revenue or government agencies, a brand is an innate aspect of specifying the value of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are all from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a target market, it’s goal is to develop an image that the audience can connect to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When someone states the names Ferrari or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes people purchase those brands. Brand image is why people identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the beginning of many branding companies you’ll discover that they are often rebranded advertising and marketing companies. When someone says they are in advertising and marketing most individuals will likely have a preconceived notion about what they do. But when somebody claims “I’m in branding”… it just seems much more attractive, maybe it’s because most people do not know what it indicates to be in branding so it comes off as more mysterious and perhaps even attractive.

Brand Identity – Is an inclusive term that describes the visual aspects of a product or company that affect understandings. This primarily includes the name, the logo design, the product packaging, the colors utilized but can also consist of sound, lights, texture, signage, just about anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a type of visual design which helps shape the perception of a firm, a product or a company. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral products such as cards, stationery, and sales brochures. Some visual designers also develop sites and also software interfaces. The vital role of a brand identity designer is to establish the visual cues as well as a psychological tone with the objective of affecting actions, end results as well as assumptions.

Featured signs/logos

Retro logo style of a bicycle developed for a La Grange coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening up in an old part of town and hoped to visualize a retro vibe without appearing as boring or low energy. I accomplished the two tasks via developing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and germs created for La Grange medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and consequences of diseases, mainly the field of healthcare that deals with the laboratory evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be excessively literal with a design and to a degree, this design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and much more unforgettable.

logo layout with a leaping green frog designed for a family fun center in La Grange.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, and a tree - created for La Grange travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture places or things but instead convey emotional journeys by means of the photos they record. The idea behind this logo concept was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  La Grange logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 La Grange logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular variety of sea bird.

When I turn a design over to a client I encourage them to share it with friends and colleagues and family members as well as with folks that they don’t even know so as to get impartial point of views on the value of a design concept. Fortunately, he discussed it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire an expert to create their logo recognize how crucial a logo design is for their organization so they are much more invested in the final result. Every logo design project has it’s portion of challenges, but the largest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for La Grange book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it really is the most critical part of a printed book due to the fact that it is ordinarily the very first thing a person views in the book shop. Regarding a publisher, it’s the best opportunity they will ever get to promote their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many instances 1 of the aspects folks tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was undoubtedly a success.

 La Grange logo style used for marketing and a tag design for Vintage Case features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be much older cases. For this custom logo concept I tried to come up with a logo that offered a fluid old style feel to it and could be utilized for everything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in La Grange, layout consist of an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo projects considering that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the exact same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design features 4 personalities startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to describe how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the likelihood to be understood.

Logo style created for a La Grange hair design workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which conveyed a feeling of simplicity and elegance for their new hair studio. I came up with a concept which did not go the obvious course of making simply a stylized orchid but alternatively created a logo which implied an orchid in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but alternately laid the importance on the feeling that they wanted to forecast to their customers.

Arabian steed logo layout produced for a horse ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo design fashioned to embody the unique physical traits of the Arabian pedigree of horses. By having an identifiable head shape and higher tail posture, the Arabian is one of the highly immediately recognizable equine types in the world.

Las Cafe, A La Grange Coffee shop logo design a tiny restaurant, design contains a modified script font which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design contains a modified script font style which floats over a group of luxuriant lines and dots.

Logo style for a software developer the design features and iconic La Grange element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in many cases the substance supporting a business logo is just as important as how it serves the organization it represents.

Evolve logo layout created for a La Grangeindoor developer, style attribute a collection of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a La Grange interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in La Grange, the personalities for letter V as well as A in middle of the word advanced have actually been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular La Grange logo design job was performed for a leadership consultant that aids business leaders to develop into more effective at overseeing people, expectations, and profitability.

A La Grange business logo layout featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to market their previously owned items to other sports enthusiasts.

I created their La Grange business logo design with a graphic which pulls in the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo style MQ ranches, this La Grange company logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really composed for an La Grange area farm it was really devised for a products broker, and this logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a image that projected trust, effectiveness, and prosperity.

 La Grange Logo design for a not-for-profit, Turning Factor Solutions - the logo style feature for ostensibly encountering arrow and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Fortunately, in this case, I nailed a bullseye with the 1st try.

Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is evocative a renowned La Grange sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the owner to develop a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,
Electrical sign design for La Grange restaurnat designed by La Grange Sign Shop
La Grange logo design and brand identity design for La Grange retailers
Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,

Logo designed by ImageCo, La Grange, Illinois, IL,

Logo designed by ImageCo, La Grange, Illinois, IL,

Logo designed by ImageCo, La Grange, Illinois, IL,

Logo designed by ImageCo, La Grange, Illinois, IL,

Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,
Logo designed by ImageCo, La Grange, Illinois, IL,