Acute Care 360 ImageCo, Lake Forest, Illinois, IL,

ImageCo, Lake Forest, Illinois, IL,

Evolv Design logo designed by ImageCo, Lake Forest, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Lake Forest, Illinois, IL,

Lake Forest, Illinois, IL,

ImageCo, Lake Forest, Illinois, IL,
ImageCo, Lake Forest, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Lake Forest, Illinois, IL,

FSA OK logo designed by ImageCo, Lake Forest, Illinois, IL,

Emerald Heights logo designed by ImageCo, Lake Forest, Illinois, IL,

Club Sapphire logo designed by ImageCo, Lake Forest, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Lake Forest, Illinois, IL,

School board logo designed by ImageCo, Lake Forest, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Lake Forest, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Lake Forest, Illinois, IL,

Smart kernels logo designed by ImageCo, Lake Forest, Illinois, IL,

POINTERS FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design firm offers a money back guarantee try to keep in mind that they can not refund the time you invest which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design firm can only be evaluated by the quality of their portfolio, if the work in their portfolio does not feature real life samples chances are they will never be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s objective is to reflect your unique vision for your company. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how fast they can get paid.

Lake Forest LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds develop notable brands. We have undertaken brand design work for farmers, educational institutions, heart surgeons, wedding singers, bistros, retailers, and virtually every other kind of business you can envision. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every design as if it will be utilized as an electric sign. As a result of our sign first approach our brand identity designs can, and have been utilized in everything from garment labels to neon signs. Our sign first approach insures that our logos are equally effective whether they are used in television commercials or website apps, they are consistently recognizable, understood, and always remembered no matter of scale or function.

American Made ★ Design

The one difference which seriously sets ImageCo apart from many of the design companies that you might have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are hired to perform, we do in-house. Regardless of the kind of project we take on, business logo, web page, trade show exhibition, or electric sign, we do not, and never will contract out our client’s work to contractors located outside the United States. Whenever you contact us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a go-between that marks up the cost of your design project and imposes the conditions of how my customers and I do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Virtually every new Lake Forest company realizes that they probably need a logo, yet few start ups thoroughly comprehend the key role their organization’s logo will make in their becoming successful, or exactly why one business logo performs better than another. A company logo has an instant and sustaining influence on the financial success of a company, go with the right one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Lake Forest businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in just a glance.
  2. Scalability: from clothing labels to posters a scalable business logo will remain legible and equally emotive at every size.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they represent.
  5. Relevance: a logo must be ageless and should feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It is both a verb and also a noun, it’s an identifying mark as well as the process of noting something to make sure that it can be identified, its genesis originates from the brand burned onto animals. Nowadays a brand represents practically anything with an intention, regardless of whether it be revenue or politics, a brand is an inherent aspect of defining the value of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are both from the exact same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target audience, it’s goal is to produce an image that the audience will connect to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When somebody states the brand names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and that is what makes individuals purchase those brands. Brand image is why people acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the beginning of the majority of branding companies you’ll discover that they are quite often re-branded marketing and advertising companies. When somebody states they are in advertising lots of people will likely have an idea about what they do. But when someone states “I am in branding”… it simply seems much more attractive, perhaps it’s due to the fact that the majority of people don’t recognize what it indicates to be in branding so it comes off as mysterious and even attractive.

Brand Identity – Is an inclusive term that defines the visual elements of a product or business that affect understandings. This mostly consists of the name, the logo, the product packaging, the colors utilized but can likewise include audio, lighting, texture, signs, really anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a kind of visual design which helps shape the image of a firm, a product or a company. Brand identity designers produce logo designs, signage designs, product packaging, and also collateral products such as business cards, stationery, and sales brochures. Some identity designers also design websites and also software interfaces. The important function of a brand identity designer is to establish the visual cues and a psychological tone with the objective of influencing actions, end results and also understandings.

select SIGNS & LOGOS

Retro logo style of a bike created for a Lake Forest coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening in an old section of the community and really wanted to visualize a vintage vibe without coming across as stodgy or low energy. I achieved each of the jobs by means of creating a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and germs created for Lake Forest clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, especially the branch of medicine that deals with the laboratory evaluation of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and even more unforgettable.

logo layout with a leaping environment-friendly frog developed for a household enjoyable center in Lake Forest.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a route, a stream, as well as a tree - created for Lake Forest travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but rather project emotional experiences by means of the images they capture. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with just words. I attempted to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lake Forest logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Lake Forest logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get objective viewpoints on the merit of a design concept. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a weird animal in the design world given that the people that tend to hire a professional to design their logo recognize how crucial a logo design is for their business so they are much more vested in the end result. Every logo design job possesses it’s allotment of hurdles, but the largest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Lake Forest book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most vital part of a published book due to the fact that it is in most cases the first thing a person views in the book shop. With regard to a publisher, it’s the absolute best opportunity that they will likely ever have to publicize their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many cases one of the things folks usually tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline based in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was definitely a victory.

 Lake Forest logo design made use of for advertising and marketing and also a tag design for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that seemed to be much older cases. For this logo design I tried to come up with a logo that possessed a fluid vintage feel to it and could be used for anything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Lake Forest, layout consist of an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design projects considering that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo features 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself won’t have the opportunity to be comprehended.

Logo layout created for a Lake Forest hair style workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a feeling of simplicity and elegance for their new hair salon. I created a design which did not go the obvious direction of designing simply a stylized orchid but rather crafted a company logo that implied an orchid in the pattern of a swirl integrated into the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they really wanted to forecast to their patrons.

Arabian steed logo design produced for an equine cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique brand design customized to exemplify the unique physical traits of the Arabian type of horses. With an unique head form and very high tail carriage, the Arabian is one of the most immediately identifiable equine lineages in the entire world.

Las Cafe, A Lake Forest restaurant logo style a little dining establishment, layout consists of a changed manuscript font which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout contains a customized script font style which floats above a team of ornate lines and also dots.

Logo style for a software application designer the design functions as well as renowned Lake Forest aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in quite a few cases the meaning supporting a logo is equally as important as how it serves the organization it represents.

Evolve logo style developed for a Lake Forestindoor developer, layout attribute a series of red circles that intersect and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lake Forest interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, area planning, site evaluations, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Lake Forest, the characters for letter V and also A in middle of words progressed have actually been changed to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lake Forest logo design project was undertaken for a leadership guide that assists business leaders to develop into more successful at managing people, expectations, and profitability.

A Lake Forest business logo style featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a place to market their previously owned goods to other sports enthusiasts.

I designed their Lake Forest logo design design with a graphic which seizes the attention of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Lake Forest company logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually created for an Lake Forest area farm it was in reality developed for a commodities broker, and this company was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a graphic that projected trust, effectiveness, and wealth.

 Lake Forest Logo design for a nonprofit, Turning Point Solutions - the logo layout feature for outwardly encountering arrowhead and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Thankfully, in this particular instance, I struck a bullseye with the very first go.

Logo designed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known Lake Forest sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the business owner to produce a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,
Electrical sign design for Lake Forest restaurnat designed by Lake Forest Sign Company
Lake Forest logo design and brand identity design for Lake Forest retailers
Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,

Logo designed by ImageCo, Lake Forest, Illinois, IL,

Logo designed by ImageCo, Lake Forest, Illinois, IL,

Logo designed by ImageCo, Lake Forest, Illinois, IL,

Logo designed by ImageCo, Lake Forest, Illinois, IL,

Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,
Logo designed by ImageCo, Lake Forest, Illinois, IL,