Lake Forest Logo Design

Nearly every new Lake Forest business knows they are in need of a logo, however few new business owners entirely grasp the crucial role their organization logo can perform in their becoming successful, or precisely why one logo design functions more effectively than another. A logo has an instant and lasting influence on the prosperity of a company, go with the right one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Lake Forest businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design must be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle created for a Lake Forest coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening in an older part of the city and hoped to project an old-fashioned feel without appearing as stodgy or low energy. I accomplished the two jobs by designing a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and also germs developed for Lake Forest clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and outcomes of diseases, mainly the field of healthcare which deals with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and a lot more unforgettable.

logo layout with a jumping eco-friendly frog developed for a family enjoyable facility in Lake Forest.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, and a tree - designed for Lake Forest travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t capture locations or things but rather convey emotional journeys by means of the pictures they record. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I attempted to do something comparable to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lake Forest logo design but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Lake Forest logo design with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, didn’t care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific kind of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family as well as with individuals that they don’t even know so as to get objective opinions on the benefit of a design concept. Fortunately, he talked about it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that tend to hire a professional to create their logo design comprehend how important a logo is for their company so they are much more invested in the result. Every logo project possesses it’s portion of hurdles, but the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Lake Forest book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it is the most important part of a printed book considering that it is ordinarily the very first thing a person views in the bookstore. With regard to a publishing company, it’s the opportunity that they will ever have to advertise their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the things consumers tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a good sense of air travel and it was definitely a victory.

 Lake Forest logo style used for marketing as well as a label style for Vintage Case features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be older cases. For this custom logo concept I tried to come up with a logo that had a fluid retro feel to it and could be used for every thing from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in Lake Forest, layout include an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design projects due to the fact that it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design features 4 personalities startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain how people should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself will never have the opportunity to be understood.

Logo style created for a hair style studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which conveyed a sense of relaxation and class for their new hair salon. I created a concept that did not go the obvious course of making simply a stylized orchid but alternatively crafted a company logo which implied a flower in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the concept along with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo design is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the importance on the feeling that they really wanted to project to their clients.

Arabian equine logo design created for an equine cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype concept fashioned to manifest the unique physical traits of the Arabian type of equines. By having a different head form and higher tail posture, the Arabian is one of the very most quite easily recognizable horse lineages in the entire world.

Las Cafe logo style a little restaurant, style consists of a modified manuscript font which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style includes a changed script font which hovers above a group of ornate lines as well as dots.

Logo layout for a software program designer the layout functions and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the symbolism supporting a logo is equally as important as how it serves the business it represents.

Advance logo design created for a Lake Forest interior developer, design feature a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lake Forest interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, location assessments, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have been modified to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lake Forest logo design assignment was done for a management advisor that aids business leaders to develop into more successful at supervising people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell their previously owned goods to other sports enthusiasts. I created their Lake Forest business logo dsign along with an illustration that garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually composed for an Lake Forest area farm it was in reality designed for an investments broker, and this brand was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a brand mark that projected esteem, financial success, and opulence.
Logo designed for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the owner to develop a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.