Lake in the Hills Logo Design

Nearly every new Lake in the Hills business knows they are in need of a logo, but few new business owners fully comprehend the essential role their logo will play in their financial success, or exactly why one logo functions better than another. A logo has a critical and long term effect on the success of a company, choose the right one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help Lake in the Hills businesses prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo design must be timeless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bicycle created for a Lake in the Hills coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an old section of town and wanted to project a retro tone without coming across as uninteresting or low energy. I fulfilled both of these jobs by means of designing a symbol design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide as well as germs created for Lake in the Hills medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and effects of diseases, mainly the branch of medicine that works with the clinical assessment of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and a lot more memorable.

logo style with a leaping environment-friendly frog designed for a household fun facility in Lake in the Hills.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and a tree - developed for Lake in the Hills travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot locations or things but rather communicate emotional journeys through the pictures they record. The thought behind this logo design was to utilize negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lake in the Hills logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Lake in the Hills logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a customer I urge them to share it with colleagues and family members as well as with people that they don’t actually know so as to get impartial assessments on the worthiness of a concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird animal in the design world given that the people that tend to hire a professional to create their business logo realize how vital a logo is for their organization so they are way more vested in the result. Every logo job has it’s allotment of challenges, however the biggest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Lake in the Hills book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most important part of a printed book because it is often the first thing a person views in the book shop. Concerning a publisher, it’s the most ideal opportunity they will likely ever get to publicize their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many cases one of the aspects individuals usually tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of flight and it was definitely a victory.

 Lake in the Hills logo layout made use of for advertising as well as a tag style for Vintage Instance features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be vintage cases. For this business logo concept I attempted to come up with a logo that provided a fluid old style feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Lake in the Hills, style consist of an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo projects due to the fact that it seems that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the very same way dental practices do every one of their company logos would be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo features 4 personalities surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo design produced for a hair design studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which conveyed a sense of ease and connection for their new hair studio. I created a concept that did not go the obvious path of crafting simply a stylized orchid but alternatively delivered a logo design that suggested a flower in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo is in most cases the incorrect path and in this case, the design ended up not being about the flower but instead put the attention on the perception that they wanted to transmit to their patrons.

Arabian equine logo layout created for an equine ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct creative logo design styled to epitomize the unique physical traits of the Arabian breed of equines. With a different head shape and high tail posture, the Arabian is one of the very most quite easily identifiable equine breeds in the world.

Las Coffee shop logo design a little restaurant, style consists of a modified manuscript font which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout contains a changed manuscript font style which hovers over a group of ornate lines and also dots.

Logo design for a software developer the design attributes as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in many cases the substance supporting a business logo is just as important as how it brands the enterprise it stands for.

Advance logo style produced for a Lake in the Hills interior developer, design attribute a collection of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lake in the Hills interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in middle of words advanced have actually been changed to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lake in the Hills logo design project was completed for a leadership advisor that aids business leaders to develop into more efficient at handling people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was ready for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a location to market their used equipment to other sports enthusiasts. I designed their Lake in the Hills business logo dsign with a graphic which grabs the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually created for an Lake in the Hills regional farm it was actually developed for a commodities broker, and this company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop an identity that projected trust, financial success, and prosperity.
Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the proprietor to develop a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.