Libertyville Logo Design

Virtually every new Libertyville venture understands that they need a logo, yet few entrepreneurs entirely realize the essential role their logo design will make in their financial success, or the reason that one logo works more effectively than another. A company logo has a critical and long-term influence on the financial success of a business, select the right one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Libertyville companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo should be timeless and will feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bike created for a Libertyville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an older part of the community and hoped to visualize a vintage atmosphere without appearing as monotonous or low energy. I achieved both of these tasks by developing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and bacteria designed for Libertyville medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and effects of diseases, especially the field of healthcare which deals with the laboratory examination of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and much more unforgettable.

logo design with a leaping green frog developed for a family enjoyable facility in Libertyville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and also a tree - designed for Libertyville travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers don’t shoot locations or things but rather communicate emotional journeys by means of the photos they capture. The thought behind this logo concept was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with just words. I tried to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Libertyville logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Libertyville logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, even though he liked the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this particular kind of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family members as well as with folks that they don’t even know so as to get objective point of views on the value of a design. Fortunately, he discussed it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that tend to hire a professional to design their business logo realize how crucial a logo is for their organization so they are way more vested in the final result. Every logo job has it’s allotment of hurdles, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Libertyville publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most necessary part of a published book because it is usually the primary thing a person views in the book store. For a publishing company, it’s the most ideal opportunity they will ever have to spotlight their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many occurrences one of the items individuals usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of flight and it was certainly a winner.

 Libertyville logo layout utilized for advertising and marketing and also a label style for Vintage Situation features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be older cases. For this brand design I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in Libertyville, style consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design jobs considering that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo features 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how people ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be understood.

Logo layout produced for a hair layout studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected a spirit of peace and connection for their new hair studio. I created a concept that didn’t go the obvious course of creating merely a stylized orchid but alternatively designed a company logo which implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the main focus on the emotion that they really wanted to project to their clients.

Arabian horse logo style produced for a horse cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo concept styled to symbolize the unique physical traits of the Arabian type of equines. With an unique head form and high tail posture, the Arabian is one of the highly easily recognizable equine types in the entire world.

Las Cafe logo style a small dining establishment, layout consists of a changed manuscript typeface which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout contains a customized script typeface which floats above a group of luxuriant lines and also dots.

Logo design for a software program developer the design attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in many cases the symbolism behind a logo is equally as important as how it brands the company it represents.

Evolve logo style produced for a Libertyville indoor developer, style function a collection of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Libertyville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, site assessments, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have been modified to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Libertyville logo design project was carried out for a leadership specialist that aids business professionals to develop into more successful at managing people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their secondhand equipment to other sports enthusiasts. I tailored their Libertyville logo dsign using a graphic that garners the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually created for an Libertyville area farm it was actually devised for a commodities broker, and this business logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projects assurance, effectiveness, and opulence.
Logo created for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to design a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.