Lincoln Park Logo Design

Each and every new Lincoln Park venture knows they need a logo, yet few new business owners fully recognize the pivotal role their organization logo can take in their becoming successful, or why one logo design works more effectively than another. A logo design has an instant and long term influence on the success of a business, go with the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Lincoln Park companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not require scrutiny, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and just as emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bicycle created for a Lincoln Park coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening in an old part of the city and wished to cast a vintage atmosphere without coming across as uninteresting or low energy. I accomplished the two tasks by developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and germs developed for Lincoln Park clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and consequences of diseases, especially the field of medicine that works with the laboratory assessment of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and even more memorable.

logo design with a leaping green frog made for a household enjoyable center in Lincoln Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a couple springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - designed for Lincoln Park traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot locations or things but instead convey emotional experiences through the images they capture. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of most good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I attempted to do something much the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lincoln Park logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Lincoln Park logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, while he loved the concept, really did not care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this specific type of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and family members as well as with folks that they don’t even know so as to get unbiased assessments on the merit of a concept. Fortunately, he discussed it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world because the people that tend to hire a professional to create their logo realize how important a logo is for their business so they are much more invested in the final result. Every logo job possesses it’s portion of obstacles, however the biggest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Lincoln Park book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it really is the most crucial part of a published book since it is in most cases the very first thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity that they will ever get to promote their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many instances 1 of the things folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service located in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of airline flight and it was definitely a victory.

 Lincoln Park logo layout utilized for advertising and also a tag style for Vintage Instance includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be antique cases. For this brand concept I tried to come up with a logo that possessed a fluid retro feel to it and could be used for every thing from a website to an insignia on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Lincoln Park, layout include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo projects because it seems that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the exact same way dentists do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo includes 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be comprehended.

Logo design developed for a hair style studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed a feeling of calmness and class for their new hair salon. I created a concept which did not go the obvious path of creating merely a stylized orchid but instead designed a business logo that suggested an orchid in the formation of a swirl blended in to the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is more often than not the incorrect course and in this case, the design ended up not being about the flower but alternately put the focus on the feeling that they wanted to forecast to their patrons.

Arabian steed logo style produced for an equine ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique custom logo design tailored to symbolize the unique physical traits of the Arabian kind of equines. With a different head shape and very high tail posture, the Arabian is one of the most immediately identifiable equine breeds in the world.

Las Cafe logo layout a little restaurant, layout contains a changed manuscript font which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style consists of a modified script font which floats over a group of luxuriant lines and also dots.

Logo layout for a software developer the design attributes and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in many cases the symbolism behind a logo is equally as important as how it brands the company it stands for.

Advance logo design developed for a Lincoln Park indoor designer, layout attribute a collection of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lincoln Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in center of the word advanced have been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lincoln Park logo design assignment was completed for a management advisor that enables business leaders to develop into more successful at supervising people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to market their pre-owned goods to other sports enthusiasts. I created their Lincoln Park logo dsign along with an illustration which captures the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually created for an Lincoln Park area farm it was really created for an investments broker, and this logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a brand mark that projects esteem, financial success, and prosperity.
Logo created for using an indication for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the business owner to produce a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.