Lincoln Square Logo Design

Each and every new Lincoln Square organization knows they are in need of a logo, however few entrepreneurs entirely grasp the essential role their logo can perform in their success, or exactly why one logo design functions more effectively than another. A logo design has an immediate and long term effect on the financial success of a company, select the right one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Lincoln Square companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo must be lasting and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike created for a Lincoln Square coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an old section of the town and wanted to project an old-fashioned atmosphere without coming across as boring or low energy. I fulfilled each of the tasks by means of designing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide as well as bacteria created for Lincoln Square medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and consequences of diseases, mainly the field of medicine that works with the laboratory examination of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be excessively literal with a concept and to a point, this design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more focus grabbing and a lot more unforgettable.

logo layout with a jumping eco-friendly frog developed for a family members enjoyable center in Lincoln Square.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and a tree - created for Lincoln Square travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot places or things but rather project emotional experiences by means of the images they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lincoln Square logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Lincoln Square logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced assessments on the merit of a design. Fortunately, he talked about it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo understand how essential a logo is for their company so they are much more vested in the final result. Every logo design project has it’s portion of difficulties, but the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Lincoln Square publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most necessary part of a published book because it is often the primary thing a person sees in the book shop. With respect to a publisher, it’s the most ideal opportunity that they will likely ever get to promote their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many instances one of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was certainly a winner.

 Lincoln Square logo design made use of for advertising and marketing as well as a tag style for Vintage Case features an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which seemed to be antique cases. For this custom logo design I attempted to come up with a logo that had a fluid vintage feel to it and could be used for every thing from a website to an insignia on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in Lincoln Square, layout include an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design jobs because it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the exact same way dental practitioners do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design features 4 personalities surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be comprehended.

Logo design created for a hair layout studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which carried an atmosphere of simplicity and connection for their new hair salon. I came up with a concept that did not go the obvious direction of creating simply a stylized orchid but rather delivered a logo which suggested a flower in the pattern of a swirl blended into the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo is generally the wrong path and in this case, the design ended up not being about the flower but instead laid the focus on the emotion that they really wanted to project to their patrons.

Arabian equine logo layout developed for a steed cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo design customized to exemplify the unique physical traits of the Arabian kind of equines. With a distinctive head shape and very high tail posture, the Arabian is one of the very most immediately identifiable equine types in the whole world.

Las Coffee shop logo design a little dining establishment, style consists of a changed manuscript font which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout contains a changed manuscript typeface which hovers above a group of ornate lines and also dots.

Logo design for a software application designer the design attributes as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in quite a few cases the symbolism behind a logo design is equally as important as how it serves the business it stands for.

Advance logo layout developed for a Lincoln Square indoor developer, design attribute a collection of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lincoln Square interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, site inspections, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of words advanced have actually been modified to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lincoln Square logo design assignment was completed for a leadership expert that aids business leaders to develop into more effective at managing people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to sell their pre-owned products to other sports enthusiasts. I designed their Lincoln Square logo design dsign with an image that seizes the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really developed for an Lincoln Square area farm it was actually developed for a products broker, and this company logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a brand mark that projected self-confidence, success, and luxury.
Logo design created for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to develop a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.