Acute Care 360 ImageCo, Lockport, Illinois, IL,

ImageCo, Lockport, Illinois, IL,

Evolv Design logo designed by ImageCo, Lockport, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Lockport, Illinois, IL,

Lockport, Illinois, IL,

ImageCo, Lockport, Illinois, IL,
ImageCo, Lockport, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Lockport, Illinois, IL,

FSA OK logo designed by ImageCo, Lockport, Illinois, IL,

Emerald Heights logo designed by ImageCo, Lockport, Illinois, IL,

Club Sapphire logo designed by ImageCo, Lockport, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Lockport, Illinois, IL,

School board logo designed by ImageCo, Lockport, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Lockport, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Lockport, Illinois, IL,

Smart kernels logo designed by ImageCo, Lockport, Illinois, IL,

TIPS ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design agency offers a money back guarantee try to bear in mind that they can not refund the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a designer can only be judged by the quality of their portfolio, if the work in their design portfolio doesn’t feature actual samples odds are they won’t be able to deliver a top quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s objective is to reflect your personal vision for your company. If a designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how soon they will get paid.

Lockport LOGO DESIGN​

For over two decades ImageCo has been helping small business owners establish notable brand identities. We’ve undertaken logo design work for farmers, universities, heart surgeons, party planners, restaurants, retailers, and just about every other kind of business concern you can envision. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be employed as an electrical sign. Because of our sign first method our identity designs can, and have been used in everything from fashion labels to billboards. Our sign first technique ensures that our logos are equally reliable whether they are used in TV commercials or website headers, they are consistently identifiable, comprehended, and always remembered regardless of size or function.

American Made ★ Design

Something which truly sets ImageCo apart from other design companies that you probably have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are contracted to perform, we perform ourselves. No matter the kind of design project we undertake, logo, web page, trade show banners, or commercial sign, we do not, and never will farm out our client’s work to agencies located outside the USA. When you call us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the cost of your project and determines the conditions of how you and I conduct business.

QUALITIES OF A GREAT LOGO DESIGN

Nearly every new Lockport company knows they probably need a logo, yet few start-ups fully realize the essential role their logo will play in their financial success, or the reason that one logo works far better than another. A logo design has a critical and sustaining effect on the viability of a company, go with the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Lockport companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they brand.
  5. Relevance: a business logo needs to be timeless and should feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s a verb and also a noun, it’s an identifying mark as well as the act of marking something so that it could be distinguished, its origin originates from the mark burned onto livestock. Today a brand represents basically anything with a motive, regardless of whether it be profit or political parties, a brand is an inherent aspect of specifying the value of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are all from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target market, it’s goal is to develop an image that the target market will likely relate to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When somebody states the names Porsche or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals buy those products. Brand image is why people purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the beginning of a lot of branding companies you’ll find that they are quite often rebranded advertising and marketing agencies. When someone says they are in advertising lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps shape the image of a business, a product or an institution. Brand identity designers produce logo designs, signage designs, product packaging, and also collateral material such as cards, stationery, and sales brochures. Some identity designers also build web sites and software interfaces. The crucial duty of a brand identity designer is to create the visual cues and also a psychological tone with the objective of influencing actions, results and also assumptions.

select logos & signs

Retro logo design of a bicycle developed for a Lockport coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually launching in an old section of the city and wanted to cast a retro vibe without appearing as stodgy or low energy. I achieved the two tasks by creating a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide and bacteria designed for Lockport medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, mainly the field of medicine that deals with the clinical examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and even more memorable.

logo layout with a leaping environment-friendly frog designed for a household fun center in Lockport.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a route, a stream, as well as a tree - designed for Lockport traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture places or things but instead reveal emotional experiences by means of the pictures they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I made an effort to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lockport logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Lockport logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this specific variety of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family as well as with individuals that they don’t actually know so as to get honest assessments on the worthiness of a concept. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that tend to hire an expert to design their logo design understand how essential a logo design is for their company so they are way more invested in the outcome. Every logo design job possesses it’s share of obstacles, but the biggest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Lockport book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most important part of a published book due to the fact that it is usually the initial thing a person sees in the bookstore. For a publishing company, it’s the optimal opportunity they will likely ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many cases one of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was definitely a winner.

 Lockport logo layout utilized for advertising as well as a tag layout for Vintage Situation features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be much older cases. For this custom logo design I sought to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for everything from a web page to a label on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Lockport, design consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs due to the fact that it seems that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the very same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe how people ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo design produced for a Lockport hair layout workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which related a feeling of ease and connection for their new hair studio. I came up with a design which did not go the obvious path of crafting just a stylized orchid but alternatively delivered a business logo that implied an orchid in the formation of a swirl blended into the letter O in the title and by placing attention on the concept with the figure of a hummingbird floating above the image itself. The obvious path in designing a company logo is usually the wrong path and in this case, the design ended up not being about the flower but alternately put the focus on the perception that they wanted to transmit to their clients.

Arabian equine logo layout developed for a horse cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original brand concept fashioned to manifest the unique physical traits of the Arabian type of equines. By having an unique head shape and higher tail carriage, the Arabian is one of the most easily identifiable equine breeds in the entire world.

Las Cafe, A Lockport Coffee shop logo design a little dining establishment, style includes a changed script typeface which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design includes a customized script font which floats above a team of elaborate lines and also dots.

Logo design for a software program designer the design features as well as famous Lockport component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in quite a few cases the substance behind a business logo is equally as important as how it brands the business it stands for.

Progress logo design produced for a Lockportinterior developer, style attribute a series of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lockport interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site evaluations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Lockport, the personalities for letter V and A in center of words progressed have actually been modified to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lockport logo design job was carried out for a management specialist that assists business leaders to become more effective at supervising people, expectations, and productivity.

A Lockport business logo layout featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to sell off their previously owned products to other sports enthusiasts.

I created their Lockport logo design design using an image which seizes the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo design MQ farms, this Lockport company logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually developed for an Lockport area farm it was really devised for a commodities broker, and this particular trademark was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce a graphic that projected confidence, effectiveness, and opulence.

 Lockport Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout function for externally facing arrow and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Luckily, in this particular case, I nailed a bullseye with the very first go.

Logo design made for using an indication for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a renowned Lockport sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to create a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,
Electrical sign design for Lockport restaurnat designed by Lockport Sign Business
Lockport logo design and brand identity design for Lockport companies
Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,

Logo designed by ImageCo, Lockport, Illinois, IL,

Logo designed by ImageCo, Lockport, Illinois, IL,

Logo designed by ImageCo, Lockport, Illinois, IL,

Logo designed by ImageCo, Lockport, Illinois, IL,

Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,
Logo designed by ImageCo, Lockport, Illinois, IL,