Lockport Logo Design

Virtually every new Lockport organization understands that they require a logo, but few new business owners thoroughly are aware of the essential role their company logo can perform in their financial success, or exactly why one logo works better than another. A business logo has a critical and lasting effect on the prosperity of a company, select the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Lockport companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not require contemplation, they can be realized in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a company logo must be lasting and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bicycle produced for a Lockport coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening up in an older section of the area and wished to cast a retro atmosphere without appearing as stodgy or low energy. I achieved both of these tasks by means of designing a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide as well as bacteria developed for Lockport medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and effects of diseases, mainly the field of medicine that works with the clinical evaluation of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and more meaningful.

logo design with a jumping green frog created for a family members fun facility in Lockport.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a some springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, as well as a tree - created for Lockport traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot places or things but instead communicate emotional experiences through the photos they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I tried to do something the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lockport logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Lockport logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific kind of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family members as well as with other people that they don’t actually know so as to get unprejudiced point of views on the benefit of a design concept. Fortunately, he shared it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to create their logo comprehend how vital a logo is for their business so they are way more invested in the final result. Every logo design job possesses it’s share of obstacles, however the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Lockport publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it is the most necessary part of a published book given that it is in most cases the initial thing a person sees in the book shop. Regarding a publisher, it’s the optimal opportunity they will ever have to advertise their label and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many occurrences one of the things people often tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was definitely a winner.

 Lockport logo style used for advertising and a tag layout for Vintage Situation includes an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be much older cases. For this brand concept I sought to come up with a logo that had a fluid retro feel to it and could be used for everything from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo design created for an orthodontist in Lockport, design consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo jobs because it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo features 4 personalities startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how individuals should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo style created for a hair layout studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that carried an atmosphere of relaxation and elegance for their new hair salon. I came up with a concept that didn’t go the obvious direction of designing merely a stylized orchid but alternatively crafted a logo design that implied a flower in the pattern of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo is generally the incorrect course and in this case, the design ended up not being about the orchid but instead laid the focus on the emotion that they wanted to forecast to their customers.

Arabian steed logo design developed for a steed ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind brand design customized to manifest the unique physical traits of the Arabian kind of equines. With a distinctive head shape and higher tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the whole world.

Las Coffee shop logo style a little dining establishment, layout consists of a modified script font which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, design consists of a modified script typeface which floats over a group of luxuriant lines and dots.

Logo design for a software programmer the design attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the symbolism behind a logo design is just as important as how it serves the organization it represents.

Evolve logo design produced for a Lockport indoor designer, style function a collection of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lockport interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of the word progressed have actually been customized to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lockport logo design assignment was performed for a leadership specialist that enables business professionals to become more effective at managing people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a spot to sell off their previously owned equipment to other sports enthusiasts. I created their Lockport logo dsign with an image that garners the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually developed for an Lockport regional farm it was actually devised for an investments broker, and this particular business logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a graphic that projects confidence, success, and affluence.
Logo created for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to develop a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.