Mattoon Logo Design

Virtually every new Mattoon business knows they need a logo, yet few entrepreneurs fully comprehend the pivotal role their company logo can make in their success, or exactly why one business logo functions better than another. A company logo has a critical and lasting impact on the financial success of a company, select the correct one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Mattoon businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo should be lasting and will feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bike produced for a Mattoon coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually launching in an old part of the town and wished to project a vintage tone without appearing as uninteresting or low energy. I fulfilled both of these tasks by means of creating a business logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide as well as bacteria developed for Mattoon clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and effects of diseases, mainly the field of medicine that works with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be overly literal with a design and to a point, this design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and much more meaningful.

logo design with a leaping environment-friendly frog designed for a household fun facility in Mattoon.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - developed for Mattoon traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers tend not to shoot locations or things but instead reveal emotional experiences through the photos they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I attempted to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Mattoon logo but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Mattoon logo design with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this particular variety of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family as well as with people that they don’t even know so as to get unprejudiced assessments on the merit of a design. Fortunately, he discussed it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo design recognize how vital a logo design is for their organization so they are much more invested in the end result. Every logo job has it’s share of challenges, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Mattoon publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it really is the most critical part of a published book since it is in most cases the initial thing a person views in the book shop. With regard to a publisher, it’s the optimal opportunity that they will likely ever get to publicize their brand and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences 1 of the things people usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was definitely a success.

 Mattoon logo layout utilized for advertising as well as a label design for Vintage Case features an archaic font style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that appeared to be vintage cases. For this brand concept I attempted to come up with a logo that possessed a fluid old style feel to it and could be used for anything from a web page to a label on brand new cases that looked like they were from another generation.

Logo design developed for an orthodontist in Mattoon, style consist of an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design projects due to the fact that it seems that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the same way dental practitioners do every one of their company logos would definitely be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design features 4 personalities startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo layout created for a hair style studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that related an atmosphere of serenity and connection for their new hair salon. I created a concept that did not go the obvious route of creating merely a stylized orchid but instead designed a logo that implied a flower in the formation of a swirl incorporated in to the letter O in the title and by placing attention on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but instead placed the attention on the perception that they really wanted to transmit to their patrons.

Arabian steed logo design created for a horse cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original logotype concept tailored to illustrate the unique physical traits of the Arabian type of horses. With an identifiable head form and higher tail carriage, the Arabian is one of the most quite easily identifiable horse lineages in the whole world.

Las Cafe logo layout a little restaurant, layout consists of a modified manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout includes a changed script font which floats over a group of ornate lines as well as dots.

Logo style for a software application developer the layout features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the significance behind a logo design is just as important as how it serves the organization it represents.

Progress logo style created for a Mattoon indoor developer, design feature a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mattoon interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location evaluations, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in middle of the word advanced have been customized to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Mattoon logo design project was performed for a leadership guide that assists business professionals to become more successful at handling people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a place to market their secondhand items to other sports enthusiasts. I tailored their Mattoon business logo dsign using a graphic that garners the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually produced for an Mattoon regional farm it was really created for an investments broker, and this particular logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate an identity that projects confidence, success, and affluence.
Logo design developed for using a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the business owner to produce a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.