Melrose Park Logo Design

Every new Melrose Park organization knows they need a logo, but few new business owners fully recognize the essential role their logo can take in their becoming successful, or precisely why one business logo performs more effectively than another. A logo has a critical and lasting influence on the prosperity of a company, go with the right one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the life of a business. The logos presented in the ImageCo portfolio help Melrose Park companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be grasped in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo must be enduring and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike developed for a Melrose Park coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an old part of the city and really wanted to project an old-fashioned tone without appearing as uninteresting or low energy. I fulfilled both tasks by means of creating a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscope slide and also germs created for Melrose Park medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and outcomes of diseases, mainly the branch of healthcare which deals with the clinical assessment of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a design and to a point, this specific design approaches the company it represents very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and even more meaningful.

logo design with a leaping environment-friendly frog created for a family members fun facility in Melrose Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - developed for Melrose Park travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers tend not to capture locations or things but rather convey emotional experiences by means of the images they record. The thought behind this logo design was to make use of negative space to project more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Melrose Park logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Melrose Park logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, even though he loved the concept, didn’t care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get neutral judgements on the value of a concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire an expert to create their logo understand how important a logo design is for their business so they are much more vested in the result. Every logo design project has it’s portion of obstacles, but the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Melrose Park book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it really is the most important part of a published book due to the fact that it is usually the initial thing a person sees in the book shop. Regarding a publishing company, it’s the opportunity they will ever get to publicize their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances 1 of the traits individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was certainly a success.

 Melrose Park logo layout made use of for marketing as well as a tag layout for Vintage Situation includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be older cases. For this custom logo concept I sought to come up with a logo that had a fluid vintage feel to it and could be used for anything from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Melrose Park, style consist of an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects due to the fact that it appears that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the very same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design includes 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how people should think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo style produced for a hair style studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that conveyed an atmosphere of calmness and class for their new hair studio. I created a design which did not go the obvious direction of creating simply a stylized orchid but alternatively designed a company logo which implied a flower in the formation of a swirl featured in to the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo is usually the wrong route and in this case, the design ended up not being about the orchid but alternately placed the main focus on the perception that they wanted to transmit to their clients.

Arabian horse logo layout developed for a steed cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique brand concept customized to exemplify the unique physical traits of the Arabian breed of horses. By having a distinctive head shape and very high tail posture, the Arabian is one of the very most quite easily identifiable equine types in the entire world.

Las Coffee shop logo design a small restaurant, design includes a modified manuscript font style which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, style includes a modified script typeface which hovers over a group of ornate lines as well as dots.

Logo layout for a software programmer the layout attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the symbolism behind a business logo is equally as important as how it brands the enterprise it represents.

Develop logo style developed for a Melrose Park interior designer, layout feature a series of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Melrose Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word progressed have actually been modified to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Melrose Park logo design project was done for a leadership coach that aids business professionals to become more efficient at managing people, expectations, and profitability.

A logo style featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a location to market their secondhand items to other sports enthusiasts. I tailored their Melrose Park logo design dsign along with an illustration which garners the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually created for an Melrose Park regional farm it was in reality designed for an investments broker, and this logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce an identity that projects self-assurance, success, and opulence.
Logo developed for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to create a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.