Moline, Illinois Logo Design

Virtually every new Moline venture knows they need a logo, however few new business owners fully realize the pivotal role their company logo will take in their success, or exactly why one logo performs far better than another. A business logo has an immediate and long term influence on the financial success of a business, pick the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Moline, Illinois businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not demand contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be lasting and will feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Moline, Illinois coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening in an older part of the town and really wanted to visualize a retro atmosphere without appearing as boring or low energy. I accomplished both of these jobs by developing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also bacteria made for Moline, Illinois medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and effects of diseases, mainly the branch of healthcare that works with the laboratory examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and a lot more meaningful.

logo layout with a leaping green frog created for a family members enjoyable center in Moline, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, as well as a tree - designed for Moline, Illinois travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field because travel photographers don’t capture places or things but rather communicate emotional journeys through the pictures they capture. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Moline logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Moline logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family members as well as with other people that they don’t actually know so as to get unbiased opinions on the benefit of a design. Fortunately, he talked about it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to create their business logo understand how important a logo design is for their company so they are much more invested in the final result. Every logo design job possesses it’s allotment of challenges, but the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Moline, Illinois publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most essential part of a printed book considering that it is in most cases the initial thing a person sees in the book shop. With regard to a publisher, it’s the absolute best opportunity that they will likely ever have to advertise their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many cases 1 of the aspects individuals usually tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was surely a winner.

 Moline logo style made use of for advertising as well as a tag design for Vintage Instance features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be antique cases. For this business logo design I sought to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for everything from a web site to a label on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Moline, Illinois, design consist of an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo design jobs considering that it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really really love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo features 4 personalities surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to describe precisely how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the opportunity to be comprehended.

Logo design produced for a hair layout workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried an atmosphere of tranquility and class for their new hair studio. I came up with a concept which did not go the obvious course of designing just a stylized orchid but alternatively designed a company logo which suggested a flower in the pattern of a swirl featured into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating over the image itself. The obvious path in designing a business logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but instead laid the emphasis on the feeling that they wanted to project to their clients.

Arabian steed logo design developed for an equine ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo concept styled to symbolize the unique physical traits of the Arabian breed of equines. By having an unique head form and very high tail carriage, the Arabian is one of the very most immediately identifiable equine lineages in the world.

Las Cafe logo layout a tiny dining establishment, style contains a customized manuscript typeface which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design consists of a customized manuscript font style which hovers above a group of ornate lines and dots.

Logo design for a software application designer the layout features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in many cases the meaning behind a business logo is just as important as how it serves the company it represents.

Develop logo layout created for a Moline, Illinois indoor developer, layout feature a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Moline, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, site assessments, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Moline, Illinois logo design project was carried out for a management coach that assists business professionals to become more effective at handling people, expectations, and productivity.
A logo design featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their secondhand items to other sports enthusiasts. I tailored their Moline logo design dsign along with an image which garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually designed for an Moline, Illinois regional farm it was really developed for a products broker, and this particular business logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate an identity that projected esteem, success, and luxury.

 Moline Logo design for a nonprofit, Turning Factor Solutions - the logo layout feature for outwardly facing arrow and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Luckily, in this particular instance, I struck a bullseye with the 1st go.

Logo designed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the business owner to produce a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.