Acute Care 360 ImageCo, Morton Grove, Illinois, IL,

ImageCo, Morton Grove, Illinois, IL,

Evolv Design logo designed by ImageCo, Morton Grove, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Morton Grove, Illinois, IL,

Morton Grove, Illinois, IL,

ImageCo, Morton Grove, Illinois, IL,
ImageCo, Morton Grove, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Morton Grove, Illinois, IL,

FSA OK logo designed by ImageCo, Morton Grove, Illinois, IL,

Emerald Heights logo designed by ImageCo, Morton Grove, Illinois, IL,

Club Sapphire logo designed by ImageCo, Morton Grove, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Morton Grove, Illinois, IL,

School board logo designed by ImageCo, Morton Grove, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Morton Grove, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Morton Grove, Illinois, IL,

Smart kernels logo designed by ImageCo, Morton Grove, Illinois, IL,

TIPS FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design firm can only be evaluated from the quality of their design work, if the work in their portfolio does not contain actual samples odds are they won’t be able to deliver a premium logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s purpose is to mirror your unique vision for your business. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how fast they will get paid.

Morton Grove LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners cultivate notable brand identities. We’ve undertaken branding work for mechanics, colleges, diamond miners, wedding singers, coffee shops, retail stores, and just about every other kind of business concern you can imagine. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be utilized as an electric sign. Because of our sign first approach our identity designs can, and have been used in everything from clothing labels to billboards. Our sign first approach guarantees that our logos are just as reliable whether they are used in television commercials or website apps, they are consistently identifiable, understood, and always remembered regardless of size or purpose.

American Made ★ Design

The one difference which seriously sets ImageCo apart from other design firms that you might have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we perform ourselves. No matter the type of project we undertake, business logo, website, trade show exhibit, or electric sign, we do not, and never will farm-out our client’s work to companies located outside the United States. When you phone us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your design project and imposes the conditions of how my customers and I conduct business.

QUALITIES OF A GOOD LOGO DESIGN

It’s likely that every new Morton Grove entrepreneur realizes that they probably need a logo, but few start-ups thoroughly recognize the key role their organization’s logo can play in their success, or why one logo design performs far better than another. A company logo has an instant and long-term impact on the financial success of a company, go with the correct one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Morton Grove companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t need contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from label to retail signs a scalable logo design will be legible and equally emotive at every dimension.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they represent.
  5. Relevance: a company logo must be lasting and will feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It is a verb and also a noun, it is an identifying mark and the process of noting something to ensure that it can be recognized, its origin originates from the brand branded onto animals. These days a brand indicates practically anything with an intention, regardless if it be profit or politics, a brand is an inherent aspect of specifying the worth of something in the customer’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are each from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target audience, it’s goal is to develop a mental image that the target market will connect to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When somebody mentions the names Porsche or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals purchase those brands. Brand image is why individuals purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the beginning of the majority of branding firms you’ll discover that they are often re-branded advertising firms. When a person states they are in advertising and marketing most people will likely have a preconceived notion about what they do. But when a person states “I am in branding”… it simply seems much more attractive, probably it’s because the majority of people do not understand what it means to be in branding so it comes off as more mysterious and kind of sexy.

Brand Identity – Is an inclusive term that describes the visual elements of a product or company that affect perceptions. This largely consists of the name, the logo, the packaging, the different colors used however can also consist of sound, lights, texture, signage, actually anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a kind of visual design which helps shape the public image of a business, a product or a business. Brand identity designers produce logo designs, signage designs, packaging, and also collateral products such as cards, stationery, and also brochures. Some identity designers also develop web sites as well as user interfaces. The essential role of a brand identity designer is to establish the visual cues as well as a psychological tone with the objective of affecting actions, results as well as perceptions.

Featured logos & signs

Retro logo design of a bicycle created for a Morton Grove coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an older part of town and wished to cast a nostalgic feel without coming across as boring or low energy. I fulfilled both of these tasks by developing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscope slide and also germs made for Morton Grove clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and outcomes of diseases, mainly the branch of healthcare which works with the clinical assessment of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and even more meaningful.

logo style with a jumping green frog designed for a family members fun facility in Morton Grove.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, as well as a tree - designed for Morton Grove traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field because travel photographers don’t capture locations or things but instead reveal emotional journeys by means of the images they record. The thought behind this logo concept was to use negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Morton Grove logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Morton Grove logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my customer, even though he loved the concept, didn’t care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family as well as with individuals that they don’t actually know so as to get impartial assessments on the value of a design. Fortunately, he shared it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world given that the people that are inclined to hire an expert to design their business logo comprehend how essential a logo design is for their organization so they are much more invested in the final result. Every logo project has it’s portion of hurdles, but the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Morton Grove book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most vital part of a printed book given that it is in most cases the very first thing a person views in the book shop. With regard to a publisher, it’s the best opportunity that they will likely ever get to promote their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many cases 1 of the items folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was surely a victory.

 Morton Grove logo style made use of for advertising and marketing and also a tag style for Vintage Situation includes an archaic font style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be older cases. For this custom logo design I attempted to come up with a logo that had a fluid retro feel to it and could easily be used for everything from a web page to an insignia on brand new cases that looked like they were from a different point in time.

Logo design created for an orthodontist in Morton Grove, style consist of an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo projects due to the fact that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design includes 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how people ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be understood.

Logo design developed for a Morton Grove hair layout studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that projected a feeling of peace and connection for their new hair salon. I created a concept which did not go the obvious course of designing just a stylized orchid but instead designed a logo design which suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird floating above the logo itself. The obvious path in designing a business logo is more often than not the wrong course and in this case, the design ended up not being about the flower but alternately placed the focus on the feeling that they wanted to forecast to their patrons.

Arabian steed logo layout produced for a horse cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique business logo concept fashioned to manifest the unique physical traits of the Arabian kind of equines. By having an unique head form and high tail carriage, the Arabian is one of the highly easily identifiable horse breeds in the world.

Las Cafe, A Morton Grove restaurant logo design a small dining establishment, style consists of a changed script typeface which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, layout contains a customized manuscript font style which floats over a group of luxuriant lines as well as dots.

Logo design for a software developer the design functions and iconic Morton Grove element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the substance behind a business logo is equally as important as how it brands the enterprise it stands for.

Develop logo style produced for a Morton Groveinterior developer, design function a collection of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Morton Grove interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, site evaluations, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in Morton Grove, the characters for letter V and also A in middle of words progressed have been modified to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Morton Grove logo design project was performed for a leadership consultant that assists business professionals to become more efficient at overseeing people, expectations, and productivity.

A Morton Grove business logo design featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell their secondhand equipment to other sports enthusiasts.

I designed their Morton Grove business logo design with a graphic which garners the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this Morton Grove company logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually developed for an Morton Grove area farm it was actually designed for a products broker, and this logo design was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a graphic that projects self-assurance, success, and luxury.

 Morton Grove Logo design for a not-for-profit, Turning Point Solutions - the logo style attribute for outwardly dealing with arrowhead and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Luckily, in this instance, I nailed a bullseye with the very first shot.

Logo design made for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a well-known Morton Grove sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the business owner to design a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,
Electrical sign design for Morton Grove restaurnat designed by Morton Grove Sign Business
Morton Grove logo design and brand identity design for Morton Grove businesses
Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,

Logo designed by ImageCo, Morton Grove, Illinois, IL,

Logo designed by ImageCo, Morton Grove, Illinois, IL,

Logo designed by ImageCo, Morton Grove, Illinois, IL,

Logo designed by ImageCo, Morton Grove, Illinois, IL,

Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,
Logo designed by ImageCo, Morton Grove, Illinois, IL,