Morton Grove Logo Design

Virtually every new Morton Grove company understands that they are in need of a logo, yet few entrepreneurs fully are aware of the pivotal role their business logo can take in their financial success, or the reason that one logo works far better than another. A logo has a critical and long term influence on the success of a company, go with the right one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Morton Grove businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not demand contemplation, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bicycle produced for a Morton Grove coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening in an old part of town and really wanted to project a nostalgic feel without appearing as monotonous or low energy. I accomplished each of the tasks by means of creating a sign concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and also bacteria created for Morton Grove clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and consequences of diseases, especially the field of healthcare that works with the clinical examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and a lot more unforgettable.

logo design with a leaping green frog created for a household fun center in Morton Grove.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, as well as a tree - designed for Morton Grove traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture places or things but rather convey emotional journeys through the images they record. The thought behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is representative of almost all good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I attempted to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Morton Grove logo but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Morton Grove logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and family as well as with folks that they don’t even know so as to get neutral point of views on the benefit of a design concept. Fortunately, he talked about it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to create their business logo realize how crucial a logo design is for their organization so they are way more vested in the final result. Every logo design project possesses it’s share of challenges, but the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Morton Grove publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it is the most critical part of a printed book considering that it is usually the initial thing a person views in the bookstore. Concerning a publisher, it’s the best opportunity they will likely ever get to advertise their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many occurrences 1 of the items consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was undoubtedly a success.

 Morton Grove logo style used for marketing and also a label design for Vintage Case includes an old font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be vintage cases. For this business logo design I sought to come up with a logo that offered a fluid old-fashioned feel to it and could be used for anything from a web site to an insignia on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in Morton Grove, style consist of an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo projects due to the fact that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo design includes 4 characters staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how individuals should think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the opportunity to be understood.

Logo style produced for a hair style studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that related a feeling of tranquility and class for their new hair salon. I came up with a concept which did not go the obvious path of designing merely a stylized orchid but rather created a logo design which suggested a flower in the formation of a swirl blended in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is generally the wrong course and in this case, the design ended up not being about the flower but instead laid the focus on the perception that they wanted to project to their customers.

Arabian steed logo design produced for a horse cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique company logo design customized to manifest the unique physical traits of the Arabian kind of equines. With a distinctive head shape and higher tail carriage, the Arabian is one of the highly easily recognizable horse breeds in the world.

Las Coffee shop logo layout a tiny restaurant, style contains a customized manuscript font style which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout includes a changed manuscript typeface which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software application developer the style attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in many cases the symbolism behind a logo design is equally as important as how it brands the enterprise it represents.

Progress logo design developed for a Morton Grove interior developer, layout function a collection of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Morton Grove interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, location assessments, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Morton Grove logo design assignment was done for a leadership specialist that helps business professionals to become more successful at handling people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a spot to sell their pre-owned goods to other sports enthusiasts. I designed their Morton Grove logo design dsign with a graphic which garners the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually designed for an Morton Grove area farm it was really developed for a commodities broker, and this company was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a brand mark that projects self-assurance, success, and opulence.
Logo made for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to create a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.