Acute Care 360 ImageCo, Morton, Illinois, IL,

ImageCo, Morton, Illinois, IL,

Evolv Design logo designed by ImageCo, Morton, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Morton, Illinois, IL,

Morton, Illinois, IL,

ImageCo, Morton, Illinois, IL,
ImageCo, Morton, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Morton, Illinois, IL,

FSA OK logo designed by ImageCo, Morton, Illinois, IL,

Emerald Heights logo designed by ImageCo, Morton, Illinois, IL,

Club Sapphire logo designed by ImageCo, Morton, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Morton, Illinois, IL,

School board logo designed by ImageCo, Morton, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Morton, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Morton, Illinois, IL,

Smart kernels logo designed by ImageCo, Morton, Illinois, IL,

TIPS FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a design firm can only be judged by the quality of their portfolio, if the work in their design portfolio does not feature actual samples odds are they will not be able to produce a top quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s goal is to echo your personal vision for your company. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how quickly they can get paid.

Morton LOGO DESIGN​

For over 20 years ImageCo has been helping businesses of all kinds grow unforgettable brands. We have undertaken brand identity design work for builders, colleges, diamond miners, party planners, coffee roasters, retailers, and just about every other kind of business concern you can imagine. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be utilized as an electrical sign. Because of our sign first technique our designs can, and have been employed in everything from fashion labels to neon signs. Our sign first technique ensures that our logos are equally effective whether they are used in TV commercials or website apps, they are consistently recognizable, comprehended, and remembered regardless of size or application.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design companies that you might have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to perform, we do ourselves. No matter the kind of project we undertake, business logo, web page, trade show exhibit, or commercial sign, we do not, and never will job-out our client’s projects to contractors based outside the USA. Whenever you contact us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not an agent that marks up the price of your project and determines the conditions of how we conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Nearly every new Morton entrepreneur knows they probably need a logo, yet few start-ups fully realize the crucial role their company logo will play in their becoming successful, or exactly why one logo design functions far better than another. A company logo has a critical and long-term effect on the growth of a company, pick the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Morton businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from clothing labels to store signs a scalable logo will remain legible and just as emotive at any size.
  3. Versatility: logos which function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they represent.
  5. Relevance: a business logo must be lasting and will feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It is both a verb and a noun, it’s an identifying mark and the act of marking something so that it can be identified, its foundation originates from the brand burned onto livestock. These days a brand symbolizes virtually anything with an objective, regardless if it be profit or government agencies, a brand is an innate aspect of defining the value of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are both from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target audience, it’s objective is to develop an image that the target market can connect to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When someone mentions the names Lamborghini or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes individuals want those products. Brand image is why people get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the beginning of the majority of branding agencies you’ll find that they are frequently rebranded marketing companies. When a person states they are in marketing many people will likely have a preconceived notion about what they do. Yet when a person states “I’m in branding”… it just seems much more impressive, maybe it’s because lots of people do not know what it means to be in branding so it comes off as mysterious and kind of sexy.

Brand Identity – Is an inclusive term that defines the visual elements of a product or company that influence view points. This primarily includes the name, the logo, the product packaging, the different colors utilized yet can also include audio, illumination, texture, signage, really anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps shape the image of a company, a product or a business organization. Brand identity designers produce logo designs, signage designs, product packaging, and also collateral material such as business cards, stationery, and also brochures. Some identity designers also design web sites and user interfaces. The essential role of a brand identity designer is to create the visual cues as well as an emotional tone with the objective of influencing activities, end results and also assumptions.

Featured signs/logos

Retro logo design of a bicycle developed for a Morton coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an older part of the town and really wanted to visualize an old-fashioned atmosphere without appearing as stodgy or low energy. I fulfilled each of the tasks by means of designing a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and bacteria made for Morton clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and outcomes of diseases, especially the branch of healthcare which works with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and much more unforgettable.

logo style with a leaping green frog developed for a household enjoyable center in Morton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - developed for Morton travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but instead project emotional experiences by means of the pictures they capture. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of most professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I attempted to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Morton logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Morton logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I genuinely relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this specific type of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family as well as with people that they don’t actually know so as to get unprejudiced opinions on the worthiness of a design. Fortunately, he shared it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a strange creature in the design world given that the people that have a tendency to hire a professional to design their logo design comprehend how crucial a logo is for their business so they are way more vested in the result. Every logo job has it’s share of difficulties, however the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Morton publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most necessary part of a published book because it is in most cases the primary thing a person sees in the book shop. For a publishing company, it’s the best opportunity that they will ever get to spotlight their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences one of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was certainly a winner.

 Morton logo style utilized for advertising and marketing and a tag style for Vintage Situation includes an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be much older cases. For this logo concept I attempted to come up with a logo that provided a fluid old style feel to it and could be utilized for anything from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Morton, design consist of an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo design jobs considering that it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design includes 4 personalities surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how individuals should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself won’t have the opportunity to be comprehended.

Logo design developed for a Morton hair style studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected a spirit of tranquility and class for their new hair salon. I came up with a concept which did not go the obvious route of crafting just a stylized orchid but instead created a business logo that suggested a flower in the formation of a swirl incorporated into the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is usually the wrong course and in this case, the design ended up not being about the flower but instead put the main focus on the emotion that they really wanted to forecast to their clients.

Arabian equine logo design created for an equine cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo design tailored to epitomize the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and higher tail carriage, the Arabian is one of the very most immediately recognizable horse lineages in the whole world.

Las Cafe, A Morton Coffee shop logo design a small restaurant, design contains a modified script font style which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design contains a customized script font style which floats above a group of ornate lines and dots.

Logo layout for a software programmer the style features as well as famous Morton element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the meaning supporting a business logo is equally as important as how it serves the organization it stands for.

Advance logo layout produced for a Mortonindoor developer, layout function a collection of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Morton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, area planning, location examinations, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Morton, the characters for letter V and A in center of the word advanced have actually been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Morton logo design job was carried out for a leadership coach that helps business leaders to become more efficient at overseeing people, expectations, and productivity.

A Morton business logo style featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their used goods to other sports enthusiasts.

I designed their Morton logo design along with an image which grabs the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Morton company logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually designed for an Morton regional farm it was really created for a commodities broker, and this particular logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate an identity that projected trust, success, and opulence.

 Morton Logo design for a not-for-profit, Turning Factor Solutions - the logo design feature for externally dealing with arrow as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Fortunately, in this case, I hit a bullseye with the first try.

Logo design created for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a famous Morton sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the owner to develop a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,
Electrical sign design for Morton restaurnat designed by Morton Sign Shop
Morton logo design and brand identity design for Morton commercial businesses
Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,

Logo designed by ImageCo, Morton, Illinois, IL,

Logo designed by ImageCo, Morton, Illinois, IL,

Logo designed by ImageCo, Morton, Illinois, IL,

Logo designed by ImageCo, Morton, Illinois, IL,

Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,
Logo designed by ImageCo, Morton, Illinois, IL,