Morton Logo Design

Nearly every new Morton business realizes that they need a logo, but few new business owners fully grasp the essential role their company logo can play in their financial success, or precisely why one logo design functions better than another. A logo design has an immediate and long term influence on the growth of a business, go with the right one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Morton companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be lasting and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bike developed for a Morton coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were launching in an old section of the area and hoped to cast an old-fashioned tone without appearing as boring or low energy. I accomplished each of the tasks by means of developing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide and bacteria created for Morton medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and effects of diseases, mainly the branch of medicine which works with the clinical examination of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and even more meaningful.

logo layout with a leaping environment-friendly frog created for a family members enjoyable facility in Morton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - designed for Morton traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture locations or things but rather project emotional experiences through the images they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Morton logo design but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Morton logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this particular kind of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family as well as with other people that they don’t actually know so as to get neutral viewpoints on the merit of a concept. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that are inclined to hire an expert to design their logo design realize how vital a logo design is for their company so they are way more invested in the end result. Every logo job has it’s allotment of hurdles, however the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Morton book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it is the most essential part of a published book given that it is often the initial thing a person sees in the book shop. For a publishing company, it’s the most ideal opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many instances 1 of the items people tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of air travel and it was definitely a victory.

 Morton logo layout used for advertising and marketing and a tag style for Vintage Situation features an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be antique cases. For this logo concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could be used for anything from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo developed for an orthodontist in Morton, layout include an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design projects because it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design includes 4 characters surprised in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how people ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo layout created for a hair layout workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related a sense of tranquility and connection for their new hair salon. I created a concept that did not go the obvious direction of making just a stylized orchid but instead delivered a company logo that suggested an orchid in the formation of a swirl blended in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird floating above the image itself. The obvious path in designing a logo design is more often than not the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they really wanted to transmit to their patrons.

Arabian equine logo style created for a horse ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique organization logo design tailored to epitomize the unique physical traits of the Arabian type of equines. By having a distinctive head shape and higher tail carriage, the Arabian is one of the very most quite easily recognizable horse breeds in the entire world.

Las Cafe logo layout a tiny restaurant, style contains a changed script typeface which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design contains a changed script typeface which floats over a group of elaborate lines and also dots.

Logo style for a software developer the style attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the symbolism supporting a logo is just as important as how it serves the company it represents.

Progress logo style produced for a Morton indoor developer, layout function a collection of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Morton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, area planning, location examinations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in middle of words progressed have actually been modified to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Morton logo design project was done for a leadership coach that assists business leaders to become more efficient at supervising people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to market their previously owned equipment to other sports enthusiasts. I tailored their Morton logo dsign using an illustration which pulls in the attention of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really developed for an Morton regional farm it was in reality created for an investments broker, and this business logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a brand mark that projected self-confidence, success, and luxury.
Logo designed for using a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to design a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.