Mount Prospect Logo Design

Virtually every new Mount Prospect organization knows they need a logo, however few entrepreneurs thoroughly comprehend the pivotal role their organization logo will perform in their success, or why one business logo performs far better than another. A business logo has an immediate and long term impact on the success of a business, choose the correct one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Mount Prospect companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not demand consideration, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo should be ageless and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle created for a Mount Prospect coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an older part of the community and hoped to cast an old-fashioned tone without appearing as stodgy or low energy. I fulfilled the two tasks by designing a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also germs made for Mount Prospect clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and outcomes of diseases, especially the branch of medicine which works with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and more meaningful.

logo layout with a leaping green frog created for a household fun facility in Mount Prospect.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, as well as a tree - designed for Mount Prospect travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality because travel photographers don’t shoot locations or things but instead reveal emotional journeys by means of the photos they capture. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of most good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Mount Prospect logo design but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Mount Prospect logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family as well as with people that they don’t actually know so as to get unbiased viewpoints on the benefit of a design concept. Fortunately, he discussed it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that tend to hire a professional to design their logo recognize how important a logo is for their business so they are way more vested in the result. Every logo job has it’s portion of challenges, however the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Mount Prospect publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most crucial part of a published book given that it is ordinarily the primary thing a person sees in the book store. With respect to a publisher, it’s the most ideal opportunity that they will likely ever have to spotlight their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many occurrences 1 of the aspects folks often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was undoubtedly a victory.

 Mount Prospect logo style utilized for advertising and a label design for Vintage Case features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be antique cases. For this custom logo concept I tried to come up with a logo that had a fluid vintage feel to it and could be used for anything from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Mount Prospect, style consist of an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design projects considering that it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design features 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize precisely how people should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the chance to be comprehended.

Logo design developed for a hair layout studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that carried a feeling of calmness and connection for their new hair studio. I created a concept which did not go the obvious route of making just a stylized orchid but alternatively designed a company logo that implied a flower in the pattern of a swirl incorporated in to the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is more often than not the incorrect path and in this case, the design ended up not being about the orchid but instead placed the importance on the feeling that they wanted to project to their clients.

Arabian horse logo design produced for a horse cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique organization logo design fashioned to manifest the unique physical traits of the Arabian pedigree of horses. By having an identifiable head shape and higher tail posture, the Arabian is one of the highly immediately identifiable equine lineages in the world.

Las Cafe logo style a little dining establishment, layout consists of a customized manuscript typeface which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style consists of a customized script typeface which floats above a group of luxuriant lines and dots.

Logo design for a software application developer the design functions and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the meaning behind a logo is equally as important as how it serves the enterprise it represents.

Advance logo design created for a Mount Prospect interior developer, layout function a collection of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mount Prospect interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, location inspections, programming, analysis, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have been changed to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Mount Prospect logo design project was done for a management coach that enables business professionals to become more efficient at overseeing people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to sell their previously owned items to other sports enthusiasts. I tailored their Mount Prospect business logo dsign using an image which garners the attention of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually produced for an Mount Prospect area farm it was in reality devised for a products broker, and this particular logo design was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a graphic that projected assurance, financial success, and opulence.
Logo design designed for using an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the business owner to produce a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.