Acute Care 360 ImageCo, Mount Prospect, Illinois, IL,

ImageCo, Mount Prospect, Illinois, IL,

Evolv Design logo designed by ImageCo, Mount Prospect, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Mount Prospect, Illinois, IL,

Mount Prospect, Illinois, IL,

ImageCo, Mount Prospect, Illinois, IL,
ImageCo, Mount Prospect, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Mount Prospect, Illinois, IL,

FSA OK logo designed by ImageCo, Mount Prospect, Illinois, IL,

Emerald Heights logo designed by ImageCo, Mount Prospect, Illinois, IL,

Club Sapphire logo designed by ImageCo, Mount Prospect, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Mount Prospect, Illinois, IL,

School board logo designed by ImageCo, Mount Prospect, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Mount Prospect, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Mount Prospect, Illinois, IL,

Smart kernels logo designed by ImageCo, Mount Prospect, Illinois, IL,

TIPS ON CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design company offers a money back guarantee try to remember that they can not reimburse the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design agency can only be evaluated by the quality of their design work, if the work in their design portfolio doesn’t feature real life examples chances are they won’t be able to deliver a quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s purpose is to mirror your personal vision for your company. If a designer is not focused on actualizing your vision, the thing they are really focused on is how fast they can get paid.

Mount Prospect LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners develop memorable brand identities. We’ve done brand design work for farmers, colleges, diamond miners, party planners, coffee shops, retailers, and practically every other kind of business concern you can think of. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be utilized as an electrical sign. Because of our sign first strategy our brand identity designs can, and have been used in everything from garment labels to billboards. Our sign first method guarantees that our logo designs are just as effective whether they are used in TV commercials or web applications, they are consistently identifiable, comprehended, and remembered no matter of size or application.

American Made ★ Design

Something which seriously sets ImageCo apart from many of the design firms that you may have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to perform, we do ourselves. Irrespective of the type of project we undertake, brand identity design, web page, trade show booth, or electrical sign, we do not, and never will job-out our client’s work to agencies located outside the United States. When you phone us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a go-between that marks up the price of your design project and dictates the conditions of how my customers and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

It’s likely that every new Mount Prospect organization realizes that they need a logo, but few start-ups entirely grasp the key role their organization’s logo will make in their becoming successful, or exactly why one logo design performs far better than another. A logo design has a critical and lasting influence on the growth of a company, select the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Mount Prospect companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be understood in just a glance.
  2. Scalability: from label to billboards a scalable business logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they brand.
  5. Relevance: a company logo should be timeless and should feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It is a verb and a noun, it is an identifying mark and also the act of marking something so that it can be distinguished, its origin comes from the mark branded onto animals. These days a brand signifies pretty much anything with an intention, regardless if it be earnings or political parties, a brand is an inherent aspect of specifying the worth of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are both from the exact same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition directed at a target market, it’s goal is to produce an image that the target market will likely relate to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When somebody states the brand names Lamborghini or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals want those brands. Brand image is why individuals buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you look back at the beginning of the majority of branding firms you’ll find that they are often re-branded marketing and advertising firms. When someone claims they are in marketing the majority of people will likely have an idea about what they do. However when somebody claims “I’m in branding”… it just seems much more attractive, probably it’s because lots of people do not fully understand what it indicates to be in branding so it comes off as mysterious and even sexy.

Brand Identity – Is an inclusive term that defines the visual aspects of a product or business that influence perceptions. This mainly includes the name, the logo, the product packaging, the colors utilized however can likewise include sound, lights, texture, signage, really anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a type of visual design that helps shape the image of a firm, a product or an organization. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral products such as business cards, stationery, as well as brochures. Some identity designers also design websites as well as software interfaces. The important function of a brand identity designer is to create the visual cues as well as an emotional tone with the objective of affecting activities, end results and also assumptions.

Featured logos & signs

Retro logo layout of a bicycle produced for a Mount Prospect coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually launching in an old section of the city and hoped to cast an old-fashioned tone without appearing as uninteresting or low energy. I achieved the two jobs by developing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and germs made for Mount Prospect clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and outcomes of diseases, especially the branch of healthcare which deals with the clinical evaluation of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and a lot more meaningful.

logo design with a jumping environment-friendly frog made for a family members enjoyable facility in Mount Prospect.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, and a tree - created for Mount Prospect traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but instead communicate emotional journeys through the images they record. The idea behind this logo design was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of most good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with just words. I made an effort to do something comparable to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Mount Prospect logo design but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Mount Prospect logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, even though he liked the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family as well as with folks that they don’t actually know so as to get impartial point of views on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that tend to hire an expert to create their logo design realize how vital a logo design is for their organization so they are way more vested in the final result. Every logo design project possesses it’s share of hurdles, however the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Mount Prospect book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it really is the most essential part of a published book because it is in most cases the primary thing a person views in the book shop. With regard to a publisher, it’s the optimal opportunity that they will ever have to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many instances 1 of the things consumers tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of flight and it was undoubtedly a victory.

 Mount Prospect logo style utilized for advertising and also a label design for Vintage Situation includes an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be much older cases. For this business logo concept I attempted to come up with a logo that offered a fluid old style feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo created for an orthodontist in Mount Prospect, design include an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo projects because it appears that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the exact same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo features 4 characters startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how people should think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo layout produced for a Mount Prospect hair layout workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried a spirit of simplicity and elegance for their new hair salon. I created a design which did not go the obvious course of making just a stylized orchid but rather created a business logo that suggested an orchid in the pattern of a swirl featured into the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird floating over the image itself. The obvious path in designing a logo design is usually the wrong direction and in this case, the design ended up not being about the orchid but instead laid the emphasis on the emotion that they really wanted to transmit to their patrons.

Arabian steed logo design developed for a steed ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype concept styled to exemplify the unique physical traits of the Arabian type of equines. By having an identifiable head shape and high tail carriage, the Arabian is one of the highly immediately identifiable equine lineages in the entire world.

Las Cafe, A Mount Prospect restaurant logo layout a small restaurant, style includes a changed manuscript font style which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, design contains a changed manuscript typeface which floats above a team of elaborate lines and dots.

Logo design for a software program programmer the design functions and iconic Mount Prospect aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the meaning behind a logo is equally as important as how it serves the company it stands for.

Advance logo design produced for a Mount Prospectindoor designer, design attribute a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mount Prospect interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, coordinates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions in Mount Prospect, the personalities for letter V and A in middle of the word progressed have actually been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Mount Prospect logo design job was undertaken for a leadership specialist that assists business professionals to develop into more successful at managing people, expectations, and productivity.

A Mount Prospect business logo style featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to market their previously owned products to other sports enthusiasts.

I designed their Mount Prospect logo design design utilizing an illustration which garners the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Mount Prospect company logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really created for an Mount Prospect area farm it was really devised for a products broker, and this particular logo design was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a graphic that projects esteem, success, and wealth.

 Mount Prospect Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for ostensibly dealing with arrow and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Fortunately, in this case, I hit a bullseye with the 1st try.

Logo design created for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a popular Mount Prospect sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to produce a business logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Electrical sign design for Mount Prospect restaurnat designed by Mount Prospect Sign Shop
Mount Prospect logo design and brand identity design for Mount Prospect retailers
Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,

Logo designed by ImageCo, Mount Prospect, Illinois, IL,

Logo designed by ImageCo, Mount Prospect, Illinois, IL,

Logo designed by ImageCo, Mount Prospect, Illinois, IL,

Logo designed by ImageCo, Mount Prospect, Illinois, IL,

Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,
Logo designed by ImageCo, Mount Prospect, Illinois, IL,