Mount Vernon Logo Design

Every new Mount Vernon company understands that they are in need of a logo, yet few new business owners thoroughly grasp the crucial role their company logo can take in their success, or exactly why one logo design works better than another. A business logo has an immediate and sustaining effect on the prosperity of a company, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Mount Vernon companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not require consideration, they can be realized in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be ageless and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle created for a Mount Vernon coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an older part of the community and really wanted to project a retro vibe without appearing as monotonous or low energy. I achieved both tasks by designing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and germs made for Mount Vernon clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and consequences of diseases, mainly the field of healthcare which works with the laboratory evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and a lot more meaningful.

logo layout with a leaping green frog designed for a family members fun facility in Mount Vernon.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, and also a tree - developed for Mount Vernon traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather communicate emotional journeys through the images they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something much the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Mount Vernon logo design but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Mount Vernon logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, while he liked the concept, really did not care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and family as well as with other people that they don’t actually know so as to get unprejudiced viewpoints on the worthiness of a concept. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world because the people that have a tendency to hire a professional to create their business logo comprehend how crucial a logo design is for their company so they are way more invested in the result. Every logo job has it’s portion of difficulties, however the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Mount Vernon book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it really is the most necessary part of a published book because it is often the primary thing a person views in the book store. Regarding a publisher, it’s the absolute best opportunity they will likely ever have to spotlight their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many cases one of the traits folks often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of airline flight and it was undoubtedly a victory.

 Mount Vernon logo layout used for marketing as well as a label design for Vintage Instance includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be vintage cases. For this logo design I sought to come up with a logo that offered a fluid old style feel to it and could easily be used for anything from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Mount Vernon, layout include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design projects due to the fact that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the exact same way dentists do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to explain exactly how individuals should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the opportunity to be understood.

Logo layout produced for a hair design workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that conveyed an atmosphere of tranquility and class for their new hair studio. I came up with a concept that did not go the obvious path of making merely a stylized orchid but rather designed a logo design that suggested a flower in the pattern of a swirl integrated into the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating above the image itself. The obvious path in creating a logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but alternately laid the importance on the emotion that they wanted to transmit to their customers.

Arabian equine logo design created for an equine cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo concept customized to epitomize the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and higher tail carriage, the Arabian is one of the highly easily identifiable equine types in the whole world.

Las Coffee shop logo style a small restaurant, layout contains a changed manuscript typeface which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, layout contains a modified script font style which floats above a team of luxuriant lines and also dots.

Logo style for a software application developer the design features and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in many cases the symbolism behind a logo design is equally as important as how it serves the business it stands for.

Develop logo layout created for a Mount Vernon interior developer, design function a collection of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mount Vernon interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, investigates, coordinates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in middle of words progressed have actually been modified to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Mount Vernon logo design assignment was done for a management consultant that aids business professionals to become more effective at supervising people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell off their previously owned equipment to other sports enthusiasts. I tailored their Mount Vernon business logo dsign using a graphic which garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually produced for an Mount Vernon area farm it was actually created for a products broker, and this particular trademark was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a graphic that projects trust, financial success, and wealth.
Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script typeface that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to develop a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.