Naperville Logo Design

Virtually every new Naperville venture realizes that they are in need of a logo, yet few new business owners fully understand the key role their company logo will play in their financial success, or exactly why one business logo functions better than another. A logo has an instant and sustaining influence on the financial success of a company, go with the correct one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Naperville businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not require contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be timeless and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bike produced for a Naperville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an old section of town and wanted to visualize a nostalgic atmosphere without appearing as stodgy or low energy. I achieved each of the tasks by developing a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as germs made for Naperville medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and effects of diseases, mainly the branch of healthcare that works with the laboratory evaluation of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and a lot more memorable.

logo layout with a jumping eco-friendly frog developed for a household enjoyable facility in Naperville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to integrate a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, and a tree - made for Naperville traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers don’t shoot places or things but instead communicate emotional journeys through the pictures they record. The idea behind this logo design was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Naperville logo but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Naperville logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family members as well as with other people that they don’t actually know so as to get unprejudiced judgements on the value of a design. Fortunately, he talked about it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to design their logo design comprehend how essential a logo design is for their company so they are much more invested in the result. Every logo project has it’s share of difficulties, but the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Naperville book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it is the most necessary part of a published book given that it is usually the first thing a person views in the bookstore. With respect to a publisher, it’s the absolute best opportunity that they will likely ever get to spotlight their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases 1 of the items consumers often tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was surely a success.

 Naperville logo layout used for marketing and a tag design for Vintage Situation includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be much older cases. For this brand concept I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Naperville, style include an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo jobs because it appears that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design features 4 personalities startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo layout developed for a hair design studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which conveyed an atmosphere of tranquility and connection for their new hair studio. I came up with a concept which didn’t go the obvious route of crafting merely a stylized orchid but instead crafted a business logo that suggested a flower in the pattern of a swirl blended into the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is usually the wrong direction and in this case, the design ended up not being about the flower but instead placed the emphasis on the emotion that they really wanted to forecast to their customers.

Arabian equine logo style created for a horse cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind custom logo concept styled to epitomize the unique physical traits of the Arabian type of equines. By having an unique head form and high tail posture, the Arabian is one of the most immediately recognizable equine lineages in the whole world.

Las Cafe logo layout a tiny dining establishment, style contains a modified manuscript typeface which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, layout includes a modified script typeface which floats over a team of luxuriant lines as well as dots.

Logo style for a software developer the design attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the meaning supporting a logo is equally as important as how it brands the company it represents.

Evolve logo design created for a Naperville interior developer, design feature a series of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Naperville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site assessments, programming, investigation, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been changed to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Naperville logo design project was done for a management consultant that enables business leaders to develop into more effective at managing people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a location to market their secondhand goods to other sports enthusiasts. I tailored their Naperville logo dsign using an image which pulls in the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really composed for an Naperville regional farm it was really designed for a commodities broker, and this brand was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a brand mark that projects self-assurance, effectiveness, and opulence.
Logo design designed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to produce a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.