Near North Side Logo Design

Virtually every new Near North Side business knows they require a logo, but few entrepreneurs entirely are aware of the essential role their organization logo can take in their success, or exactly why one logo works far better than another. A logo design has a critical and lasting impact on the growth of a business, pick the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Near North Side companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo design needs to be lasting and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bike created for a Near North Side coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an older section of the area and wanted to cast a nostalgic vibe without coming across as monotonous or low energy. I fulfilled both jobs by means of creating a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as germs developed for Near North Side clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and effects of diseases, mainly the branch of healthcare which works with the clinical evaluation of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and more memorable.

logo style with a jumping green frog designed for a family fun center in Near North Side.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - made for Near North Side traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to capture places or things but rather communicate emotional experiences by means of the pictures they record. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I attempted to do something much the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Near North Side logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Near North Side logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family as well as with people that they don’t even know so as to get neutral assessments on the merit of a design concept. Fortunately, he shared it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world because the people that are inclined to hire an expert to create their logo design recognize how essential a logo is for their business so they are way more vested in the outcome. Every logo job has it’s portion of challenges, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Near North Side publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it is the most crucial part of a published book due to the fact that it is ordinarily the primary thing a person sees in the bookstore. With regard to a publishing company, it’s the absolute best opportunity that they will likely ever have to advertise their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many occurrences 1 of the things individuals tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a spirit of air travel and it was surely a winner.

 Near North Side logo design used for marketing and also a label layout for Vintage Instance includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be older cases. For this brand design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Near North Side, style consist of an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design projects because it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the very same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo includes 4 personalities surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the likelihood to be understood.

Logo layout produced for a hair style workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related an atmosphere of calmness and class for their new hair studio. I came up with a design that did not go the obvious direction of crafting merely a stylized orchid but instead crafted a logo design which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a company logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but instead placed the main focus on the feeling that they wanted to forecast to their clients.

Arabian equine logo design created for an equine ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo design fashioned to illustrate the unique physical traits of the Arabian breed of equines. With a different head form and very high tail posture, the Arabian is one of the very most easily identifiable horse breeds in the world.

Las Coffee shop logo style a tiny dining establishment, layout includes a modified script font which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style includes a modified manuscript font style which floats above a group of elaborate lines and dots.

Logo style for a software program designer the style features and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the significance supporting a business logo is equally as important as how it brands the enterprise it represents.

Evolve logo design developed for a Near North Side indoor designer, design feature a series of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Near North Side interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site examinations, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word progressed have been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Near North Side logo design assignment was carried out for a management expert that helps business leaders to become more efficient at supervising people, expectations, and profitability.

A logo design featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell their pre-owned goods to other sports enthusiasts. I created their Near North Side business logo dsign utilizing an image that garners the interest of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really produced for an Near North Side area farm it was in reality created for a products broker, and this particular creative logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce an identity that projects trust, success, and wealth.
Logo design created for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to develop a business logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.