Near South Side Logo Design

Virtually every new Near South Side organization understands that they need a logo, but few new business owners thoroughly grasp the key role their logo design will take in their success, or the reason that one business logo works better than another. A business logo has a critical and long-term effect on the financial success of a company, select the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be an obstacle and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Near South Side businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike developed for a Near South Side coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an old part of the community and wanted to project a nostalgic vibe without coming across as uninteresting or low energy. I achieved the two tasks via designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also bacteria developed for Near South Side clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and consequences of diseases, especially the field of healthcare that works with the laboratory assessment of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and a lot more memorable.

logo design with a leaping eco-friendly frog developed for a family fun center in Near South Side.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - developed for Near South Side travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field due to the fact that travel photographers don’t capture locations or things but instead reveal emotional journeys by means of the pictures they record. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Near South Side logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Near South Side logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get unbiased point of views on the merit of a design concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire an expert to design their logo understand how vital a logo design is for their organization so they are way more invested in the final result. Every logo job possesses it’s portion of hurdles, however the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Near South Side publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most necessary part of a published book due to the fact that it is usually the initial thing a person views in the bookstore. For a publisher, it’s the opportunity they will likely ever get to promote their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many instances one of the items consumers often tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was definitely a winner.

 Near South Side logo style used for advertising and a label style for Vintage Instance includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be older cases. For this logo concept I strove to come up with a logo that possessed a fluid vintage feel to it and could easily be used for anything from a website to an insignia on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Near South Side, design include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo projects because it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the very same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design includes 4 personalities startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo layout developed for a hair design studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related a spirit of relaxation and class for their new hair studio. I created a concept that didn’t go the obvious course of crafting just a stylized orchid but alternatively created a logo that suggested a flower in the pattern of a swirl integrated in to the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but alternately laid the emphasis on the feeling that they really wanted to project to their clients.

Arabian equine logo design created for a steed ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo design fashioned to exemplify the unique physical traits of the Arabian kind of horses. By having an unique head form and high tail posture, the Arabian is one of the most quite easily recognizable horse breeds in the whole world.

Las Coffee shop logo design a tiny dining establishment, design consists of a modified manuscript font which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design contains a changed manuscript font which floats above a group of elaborate lines and dots.

Logo style for a software application designer the style features and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in quite a few cases the symbolism behind a logo is just as important as how it serves the organization it represents.

Advance logo style developed for a Near South Side interior developer, layout function a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Near South Side interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location inspections, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in center of words progressed have actually been customized to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Near South Side logo design assignment was done for a management guide that enables business professionals to develop into more successful at managing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a spot to sell their previously owned equipment to other sports enthusiasts. I created their Near South Side logo dsign using an illustration which pulls in the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually developed for an Near South Side area farm it was actually developed for an investments broker, and this particular logo design was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make a brand mark that projected trust, success, and wealth.
Logo design designed for using an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to develop a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.