Acute Care 360 ImageCo, Niles, Illinois, IL,

ImageCo, Niles, Illinois, IL,

Evolv Design logo designed by ImageCo, Niles, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Niles, Illinois, IL,

Niles, Illinois, IL,

ImageCo, Niles, Illinois, IL,
ImageCo, Niles, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Niles, Illinois, IL,

FSA OK logo designed by ImageCo, Niles, Illinois, IL,

Emerald Heights logo designed by ImageCo, Niles, Illinois, IL,

Club Sapphire logo designed by ImageCo, Niles, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Niles, Illinois, IL,

School board logo designed by ImageCo, Niles, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Niles, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Niles, Illinois, IL,

Smart kernels logo designed by ImageCo, Niles, Illinois, IL,

TIPS ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design company offers a money back guarantee try to remember that they can not reimburse the time you commit which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a designer can only be determined from the quality of their design work, if the work in their design portfolio doesn’t feature actual examples odds are they will never be able to deliver a premium logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s objective is to reflect your personal vision for your business. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how quickly they will get paid.

Niles LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds cultivate memorable brands. We’ve performed brand design work for farmers, schools, heart surgeons, party planners, bistros, retail stores, and just about every other kind of business you can think of. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be employed as an electric sign. As a result of our sign first method our identity designs can, and have been employed in everything from garment labels to billboards. Our sign first method guarantees that our logos are equally successful whether they are used in TV commercials or web applications, they are consistently recognizable, understood, and remembered irrespective of size or application.

American Made ★ Design

The thing which really sets ImageCo apart from many of the design firms that you may have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to do, we perform in-house. Regardless of the type of design project we undertake, logo design, web page, trade show banners, or electric sign, we do not, and never will farm-out our customer’s work to companies based outside the US. When you call us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the price of your project and dictates the terms of how we do business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

It’s likely that every new Niles entrepreneur knows they need a logo, yet few start ups fully recognize the pivotal role their logo will make in their becoming successful, or exactly why one business logo functions more effectively than another. A logo has a critical and long-term effect on the financial success of a business, choose the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help Niles companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not need scrutiny, they can be grasped in merely a glance.
  2. Scalability: from clothing labels to billboards a scalable logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they brand.
  5. Relevance: a logo design must be lasting and should feel equally relevant today, tomorrow, and twenty five years from now.

understanding branding

Brand – It’s both a verb and also a noun, it’s an identifying mark and also the process of marking something to make sure that it can be recognized, its origin comes from the mark branded onto animals. Nowadays a brand signifies basically anything with an intention, regardless if it be revenue or politics, a brand is an intrinsic aspect of defining the worth of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are all from the very same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a specific audience, it’s objective is to create an image that the audience can connect to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When somebody states the brand names Porsche or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and brand image is what makes people buy those products. Brand image is why individuals buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you reflect on the history of a lot of branding firms you’ll find that they are quite often rebranded marketing and advertising firms. When someone states they are in advertising many people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a type of visual design which helps form the perception of a business, a product or an organization. Brand identity designers develop logo designs, signage designs, product packaging, and also collateral material such as business cards, stationery, as well as sales brochures. Some identity designers also design sites and also user interfaces. The vital function of a brand identity designer is to create the visual cues and also a psychological tone with the objective of influencing activities, outcomes as well as perceptions.

select SIGNS & LOGOS

Retro logo layout of a bicycle produced for a Niles coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an old part of the community and wanted to cast a retro feel without appearing as stodgy or low energy. I achieved both of these jobs by means of designing a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide and bacteria developed for Niles medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and consequences of diseases, mainly the field of medicine that works with the clinical evaluation of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be overly literal with a design and to a point, this design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more interest grabbing and a lot more memorable.

logo layout with a jumping green frog designed for a household enjoyable facility in Niles.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a trail, a stream, as well as a tree - made for Niles traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers don’t shoot locations or things but instead communicate emotional journeys by means of the pictures they capture. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be revealed with just words. I made an effort to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Niles logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Niles logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific type of sea bird.

When I turn a design over to a client I encourage them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get honest assessments on the value of a design. Fortunately, he discussed it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that tend to hire an expert to design their logo design comprehend how essential a logo design is for their company so they are much more vested in the outcome. Every logo project has it’s portion of obstacles, however the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Niles publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it is the most crucial part of a published book considering that it is ordinarily the first thing a person views in the bookstore. Concerning a publisher, it’s the optimal opportunity they will likely ever have to spotlight their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances 1 of the items folks tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was undoubtedly a victory.

 Niles logo design used for advertising and marketing as well as a label design for Vintage Case features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which appeared to be vintage cases. For this business logo design I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for every thing from a website to a label on brand new cases that looked like they were from another generation.

Logo design developed for an orthodontist in Niles, layout consist of an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design projects because it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design includes 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize precisely how people ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be understood.

Logo style created for a Niles hair layout workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that conveyed an atmosphere of serenity and connection for their new hair salon. I created a design that did not go the obvious direction of designing merely a stylized orchid but alternatively designed a logo which suggested a flower in the formation of a swirl integrated into the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in creating a company logo is usually the incorrect course and in this case, the design ended up not being about the orchid but instead placed the emphasis on the perception that they wanted to forecast to their customers.

Arabian steed logo style produced for a horse ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original logotype design fashioned to display the unique physical traits of the Arabian type of horses. With an identifiable head shape and higher tail posture, the Arabian is one of the most easily identifiable equine lineages in the whole world.

Las Cafe, A Niles restaurant logo layout a small restaurant, style contains a customized script typeface which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, layout consists of a modified manuscript typeface which floats over a team of luxuriant lines as well as dots.

Logo layout for a software application designer the design attributes as well as iconic Niles element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in quite a few cases the meaning supporting a logo design is just as important as how it serves the enterprise it represents.

Progress logo design developed for a Nilesinterior designer, design feature a series of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Niles interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, collaborates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, location evaluations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Niles, the personalities for letter V as well as A in middle of the word advanced have actually been modified to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Niles logo design assignment was done for a management consultant that enables business professionals to become more successful at supervising people, expectations, and productivity.

A Niles business logo design including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was ready for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to market their pre-owned goods to other sports enthusiasts.

I designed their Niles business logo design along with a graphic that garners the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this Niles company logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually composed for an Niles regional farm it was really devised for a products broker, and this particular company logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create a brand mark that projected confidence, effectiveness, and luxury.

 Niles Logo design for a nonprofit, Turning Point Solutions - the logo design function for outwardly dealing with arrowhead as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where the target is. Thankfully, in this particular case, I struck a bullseye with the very first go.

Logo designed for using an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a renowned Niles sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to design a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,
Electrical sign design for Niles restaurnat designed by Niles Sign Company
Niles logo design and brand identity design for Niles retailers
Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,

Logo designed by ImageCo, Niles, Illinois, IL,

Logo designed by ImageCo, Niles, Illinois, IL,

Logo designed by ImageCo, Niles, Illinois, IL,

Logo designed by ImageCo, Niles, Illinois, IL,

Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,
Logo designed by ImageCo, Niles, Illinois, IL,