Normal, Illinois Logo Design

Nearly every new Normal company knows they are in need of a logo, however few new business owners fully understand the pivotal role their business logo can make in their financial success, or exactly why one business logo performs better than another. A logo design has a critical and long-term effect on the financial success of a business, pick the right one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Normal, Illinois businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in just a glance.
  2. Scalability: from labels to signboards a scalable logo design will remain legible and just as emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo should be timeless and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo style of a bicycle created for a Normal, Illinois coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an older section of town and really wanted to project an old-fashioned tone without appearing as stodgy or low energy. I achieved both jobs via developing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as bacteria designed for Normal, Illinois medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and effects of diseases, especially the branch of medicine which deals with the laboratory evaluation of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and even more meaningful.

logo layout with a jumping environment-friendly frog created for a household fun center in Normal, Illinois.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - made for Normal, Illinois travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers tend not to capture locations or things but rather reveal emotional journeys through the photos they record. The idea behind this logo design was to make use of negative space to project more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I attempted to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Normal logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Normal logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific variety of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family as well as with other people that they don’t even know so as to get honest judgements on the worthiness of a design. Fortunately, he shared it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird creature in the design world because the people that tend to hire an expert to design their business logo realize how crucial a logo design is for their organization so they are much more vested in the result. Every logo project has it’s allotment of hurdles, however the largest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Normal, Illinois book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it really is the most essential part of a printed book since it is usually the first thing a person views in the book store. For a publishing company, it’s the most ideal opportunity that they will ever get to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences one of the traits individuals tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline located in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was certainly a victory.

 Normal logo design used for advertising as well as a tag style for Vintage Instance features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be vintage cases. For this custom logo design I sought to come up with a logo that possessed a fluid nostalgic feel to it and could be used for anything from a web page to a label on brand new cases that looked like they were from another point in time.

Logo design created for an orthodontist in Normal, Illinois, layout consist of an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo design projects considering that it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business branding, if dining establishments approached their advertising in the exact same way dentists do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo features 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo layout created for a hair style workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which projected a feeling of serenity and connection for their new hair salon. I came up with a concept which didn’t go the obvious course of making merely a stylized orchid but instead delivered a company logo which implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo design is in most cases the incorrect route and in this case, the design ended up not being about the orchid but instead put the main focus on the feeling that they wanted to project to their patrons.

Arabian equine logo design created for an equine ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original custom logo design fashioned to exemplify the unique physical traits of the Arabian type of equines. With a distinctive head form and high tail posture, the Arabian is one of the highly immediately recognizable horse breeds in the whole world.

Las Cafe logo layout a little restaurant, style contains a modified script typeface which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, style consists of a customized script font style which hovers over a group of elaborate lines and dots.

Logo layout for a software developer the layout features and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in quite a few cases the substance behind a company logo is equally as important as how it serves the organization it represents.

Evolve logo style produced for a Normal, Illinois indoor designer, layout attribute a series of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Normal, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have actually been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Normal, Illinois logo design job was completed for a management specialist that assists business leaders to become more effective at managing people, expectations, and productivity.
A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell off their used products to other sports enthusiasts. I tailored their Normal business logo dsign utilizing a graphic that garners the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually produced for an Normal, Illinois regional farm it was in reality developed for a products broker, and this particular company was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a graphic that projected confidence, success, and affluence.

 Normal Logo design for a nonprofit, Turning Point Solutions - the logo style feature for outwardly dealing with arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this particular instance, I hit a bullseye with the 1st go.

Logo design made for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to develop a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.