North Aurora Logo Design

Each and every new North Aurora business knows they need a logo, yet few new business owners entirely are aware of the essential role their company logo can play in their success, or precisely why one logo design performs more effectively than another. A logo has an instant and sustaining influence on the growth of a company, go with the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help North Aurora companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not require deliberation, they can be realized in merely a look.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo design should be timeless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bike produced for a North Aurora coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an older section of town and hoped to visualize a vintage vibe without coming across as boring or low energy. I accomplished both jobs by means of developing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscope slide and also bacteria created for North Aurora clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and outcomes of diseases, mainly the field of medicine that deals with the clinical examination of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and even more memorable.

logo layout with a jumping eco-friendly frog created for a family enjoyable facility in North Aurora.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and a tree - created for North Aurora traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers don’t shoot places or things but rather convey emotional experiences through the photos they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I attempted to do something the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  North Aurora logo design but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 North Aurora logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get neutral point of views on the worthiness of a design. Fortunately, he shared it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world because the people that are inclined to hire a professional to design their logo understand how important a logo is for their company so they are way more vested in the end result. Every logo design job possesses it’s portion of challenges, but the largest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for North Aurora publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it is the most crucial part of a printed book due to the fact that it is in most cases the primary thing a person sees in the book shop. Concerning a publisher, it’s the most ideal opportunity that they will likely ever get to spotlight their label and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances one of the items individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was definitely a victory.

 North Aurora logo layout used for advertising and marketing and a label layout for Vintage Case features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be antique cases. For this business logo concept I sought to come up with a logo that offered a fluid old style feel to it and could easily be used for everything from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo produced for an orthodontist in North Aurora, layout consist of an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo projects due to the fact that it appears that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design features 4 personalities surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe how people ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo layout produced for a hair design workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected a spirit of serenity and connection for their new hair studio. I came up with a design that didn’t go the obvious direction of designing just a stylized orchid but rather delivered a company logo that suggested an orchid in the pattern of a swirl featured in to the letter O in the title and by placing attention on the logo design with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo design is usually the wrong path and in this case, the design ended up not being about the flower but alternately put the attention on the perception that they wanted to transmit to their patrons.

Arabian horse logo layout created for a steed cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design customized to symbolize the unique physical traits of the Arabian breed of horses. With an unique head form and high tail posture, the Arabian is one of the very most easily identifiable horse lineages in the whole world.

Las Coffee shop logo layout a tiny restaurant, design contains a customized manuscript typeface which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, style contains a changed script font style which floats above a team of luxuriant lines and dots.

Logo style for a software programmer the style attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the meaning supporting a logo is just as important as how it brands the organization it stands for.

Advance logo layout created for a North Aurora indoor designer, design feature a series of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Aurora interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, location assessments, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words advanced have actually been changed to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular North Aurora logo design job was performed for a management consultant that enables business leaders to become more efficient at supervising people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was ready for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a spot to sell their used products to other sports enthusiasts. I tailored their North Aurora business logo dsign with a graphic which grabs the interest of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually developed for an North Aurora area farm it was really designed for a products broker, and this creative logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a image that projects self-confidence, success, and luxury.
Logo design developed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the proprietor to produce a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.