Acute Care 360 ImageCo, North Aurora, Illinois, IL,

ImageCo, North Aurora, Illinois, IL,

Evolv Design logo designed by ImageCo, North Aurora, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, North Aurora, Illinois, IL,

North Aurora, Illinois, IL,

ImageCo, North Aurora, Illinois, IL,
ImageCo, North Aurora, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, North Aurora, Illinois, IL,

FSA OK logo designed by ImageCo, North Aurora, Illinois, IL,

Emerald Heights logo designed by ImageCo, North Aurora, Illinois, IL,

Club Sapphire logo designed by ImageCo, North Aurora, Illinois, IL,

Downtown Dogs logo designed by ImageCo, North Aurora, Illinois, IL,

School board logo designed by ImageCo, North Aurora, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, North Aurora, Illinois, IL,

Stoney Forensic logo designed by ImageCo, North Aurora, Illinois, IL,

Smart kernels logo designed by ImageCo, North Aurora, Illinois, IL,

STRATEGIES FOR FINDING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to bear in mind that they can not refund the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design agency can only be judged from the quality of their portfolio, if the work in their design portfolio does not contain real life samples chances are they won’t be able to produce a top quality logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s objective is to mirror your unique vision for your organization. If a logo designer is not focused on fulfilling your vision, the thing they are actually focused on is how soon they will get paid.

North Aurora LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners grow memorable brand identities. We’ve done brand design work for ranchers, colleges, diamond miners, party planners, bistros, retail stores, and practically every other kind of business you can think of. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be utilized as an electric sign. Because of our sign first method our identity designs can, and have been used in everything from clothing labels to neon signs. Our sign first method ensures that our logos are just as effective whether they are used in television commercials or web applications, they are consistently recognizable, comprehended, and remembered regardless of scale or application.

American Made ★ Design

Something which really sets ImageCo apart from many of the design firms that you might possibly have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to perform, we perform ourselves. Regardless of the type of design project we take on, business logo, web site, trade show exhibit, or commercial sign, we do not, and never will job-out our customer’s projects to 3rd parties based outside the USA. When you phone us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your project and dictates the terms of how we do business.

QUALITIES OF A GOOD LOGO DESIGN

Every new North Aurora business realizes that they probably need a logo, however few start-ups fully realize the vital role their business logo will play in their financial success, or why one logo works more effectively than another. A company logo has an instant and lasting effect on the viability of a company, select the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help North Aurora companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be understood in merely a glimpse.
  2. Scalability: from label to posters a scalable business logo will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they brand.
  5. Relevance: a logo design needs to be lasting and should feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It’s a verb and a noun, it is an identifying mark as well as the process of noting something to make sure that it could be identified, its origin originates from the mark branded onto livestock. Today a brand indicates virtually anything with an objective, whether it be profit or politics, a brand is an inherent aspect of specifying the worth of something in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are each from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target market, it’s goal is to create an image that the target market will likely connect to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When someone says the names Ferrari or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes people buy those products. Brand image is why people buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the history of the majority of branding agencies you’ll discover that they are often re-branded marketing and advertising companies. When somebody claims they are in advertising and marketing many people will likely have an idea about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a kind of visual design that helps form the perception of a firm, a product or a business. Brand identity designers produce logo designs, signage designs, packaging, and also collateral products such as business cards, stationery, and also sales brochures. Some identity designers also build web sites as well as user interfaces. The necessary role of a brand identity designer is to create the visual cues and also a psychological tone with the objective of influencing actions, outcomes and perceptions.

Featured logos & signs

Retro logo style of a bike produced for a North Aurora coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening up in an old part of the town and hoped to visualize a vintage vibe without appearing as monotonous or low energy. I fulfilled both of these tasks via designing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscope slide and also bacteria developed for North Aurora medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and effects of diseases, especially the field of medicine that deals with the laboratory examination of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more interest grabbing and more unforgettable.

logo design with a leaping eco-friendly frog made for a family enjoyable facility in North Aurora.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, as well as a tree - created for North Aurora traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but instead reveal emotional experiences by means of the photos they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  North Aurora logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 North Aurora logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and family as well as with people that they don’t even know so as to get objective point of views on the merit of a design. Fortunately, he discussed it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world because the people that are inclined to hire an expert to create their business logo comprehend how crucial a logo design is for their business so they are way more vested in the final result. Every logo design job possesses it’s portion of challenges, however the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for North Aurora publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it really is the most vital part of a printed book given that it is ordinarily the first thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity they will ever have to spotlight their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many cases 1 of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was definitely a victory.

 North Aurora logo design used for marketing and a label design for Vintage Situation features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be older cases. For this logo design I attempted to come up with a logo that had a fluid retro feel to it and could be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in North Aurora, design consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo design jobs considering that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design includes 4 characters startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate how people ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be understood.

Logo style developed for a North Aurora hair layout workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that conveyed a feeling of tranquility and connection for their new hair studio. I created a concept which did not go the obvious route of making simply a stylized orchid but rather crafted a logo design which implied a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a company logo is usually the wrong direction and in this case, the design ended up not being about the orchid but instead put the attention on the emotion that they wanted to project to their patrons.

Arabian horse logo design developed for a horse ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo design styled to illustrate the unique physical traits of the Arabian type of equines. By having a distinctive head form and very high tail posture, the Arabian is one of the highly quite easily recognizable horse breeds in the world.

Las Cafe, A North Aurora Coffee shop logo style a little dining establishment, style includes a changed script typeface which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout contains a modified script font which hovers above a team of luxuriant lines and dots.

Logo style for a software developer the layout functions and also renowned North Aurora aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in many cases the substance supporting a business logo is equally as important as how it brands the enterprise it represents.

Progress logo design produced for a North Aurorainterior designer, layout function a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Aurora interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, collaborates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, location inspections, programming, research study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in North Aurora, the characters for letter V and also A in middle of words advanced have actually been modified to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This North Aurora logo design job was undertaken for a leadership coach that aids business professionals to develop into more efficient at handling people, expectations, and productivity.

A North Aurora business logo design including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell off their used equipment to other sports enthusiasts.

I designed their North Aurora logo design design along with a graphic which garners the interest of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo design MQ ranches, this North Aurora company logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually composed for an North Aurora area farm it was really created for a products broker, and this company logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a brand mark that projected confidence, effectiveness, and prosperity.

 North Aurora Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for outwardly dealing with arrowhead and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this particular case, I hit a bullseye with the 1st shot.

Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a popular North Aurora sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to develop a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,
Electrical sign design for North Aurora restaurnat designed by North Aurora Sign Shop
North Aurora logo design and brand identity design for North Aurora companies
Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,

Logo designed by ImageCo, North Aurora, Illinois, IL,

Logo designed by ImageCo, North Aurora, Illinois, IL,

Logo designed by ImageCo, North Aurora, Illinois, IL,

Logo designed by ImageCo, North Aurora, Illinois, IL,

Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,
Logo designed by ImageCo, North Aurora, Illinois, IL,