Acute Care 360 ImageCo, North Center, Illinois, IL,

ImageCo, North Center, Illinois, IL,

Evolv Design logo designed by ImageCo, North Center, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, North Center, Illinois, IL,

North Center, Illinois, IL,

ImageCo, North Center, Illinois, IL,
ImageCo, North Center, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, North Center, Illinois, IL,

FSA OK logo designed by ImageCo, North Center, Illinois, IL,

Emerald Heights logo designed by ImageCo, North Center, Illinois, IL,

Club Sapphire logo designed by ImageCo, North Center, Illinois, IL,

Downtown Dogs logo designed by ImageCo, North Center, Illinois, IL,

School board logo designed by ImageCo, North Center, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, North Center, Illinois, IL,

Stoney Forensic logo designed by ImageCo, North Center, Illinois, IL,

Smart kernels logo designed by ImageCo, North Center, Illinois, IL,

STRATEGIES FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design company presents a money back guarantee try to bear in mind that they can’t reimburse the time you invest which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design firm can only be determined by the quality of their design work, if the work in their portfolio does not contain actual samples chances are they will never be able to deliver a premium logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s goal is to reflect your unique vision for your business. If a designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how soon they will get paid.

North Center LOGO DESIGN​

For over two decades ImageCo has been helping small business owners cultivate notable brands. We’ve performed brand identity design work for ranchers, schools, diamond miners, wedding singers, cafes, retailers, and practically every other kind of business concern you can think of. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be utilized as an electrical sign. As a result of our sign first strategy our identity designs can, and have been used in everything from garment labels to electrical signs. Our sign first method insures that our logo designs are just as effective whether they are used in television commercials or website apps, they are consistently identifiable, comprehended, and always remembered irrespective of size or purpose.

American Made ★ Design

The one difference that seriously sets ImageCo apart from many of the design agencies that you probably have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we perform ourselves. No matter the kind of design project we accept, logo, website, trade show display, or retail sign, we do not, and never will job out our customer’s work to 3rd parties based outside the USA. Whenever you contact us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the cost of your design project and dictates the conditions of how you and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Every new North Center entrepreneur realizes that they need a logo, yet few start-ups entirely realize the pivotal role their business logo can make in their financial success, or why one logo design works far better than another. A logo design has a critical and long term impact on the success of a business, go with the right one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help North Center businesses succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not need contemplation, they can be comprehended in just a glance.
  2. Scalability: from label to posters a scalable business logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or organization they represent.
  5. Relevance: a logo must be enduring and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It’s a verb and also a noun, it is an identifying mark and also the act of noting something to ensure that it can be recognized, its genesis comes from the mark burned onto livestock. These days a brand symbolizes virtually anything with a motive, regardless if it be revenue or political parties, a brand is an intrinsic aspect of defining the value of something in the customer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are each from the same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target audience, it’s goal is to create a mental image that the target market can relate to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When somebody mentions the names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes individuals want those brands. Brand image is why people purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the origin of a lot of branding firms you’ll find that they are quite often rebranded marketing agencies. When someone says they are in advertising and marketing most individuals will likely have an idea about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design that helps shape the image of a business, a product or an organization. Brand identity designers develop logo designs, signage designs, product packaging, and also collateral material such as cards, stationery, and also sales brochures. Some visual designers also build web sites and also user interfaces. The crucial role of a brand identity designer is to create the visual cues and also an emotional tone with the objective of influencing actions, outcomes and understandings.

Featured logos & signs

Retro logo style of a bicycle developed for a North Center coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening in an older section of the city and wanted to project a retro vibe without appearing as uninteresting or low energy. I fulfilled each of the tasks via creating a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also germs created for North Center medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and effects of diseases, especially the field of healthcare that works with the clinical examination of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more attention grabbing and more memorable.

logo design with a jumping eco-friendly frog developed for a family members enjoyable center in North Center.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, and a tree - made for North Center traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture locations or things but instead project emotional experiences by means of the images they record. The thought behind this logo design was to utilize negative space to convey more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I tried to do something much the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  North Center logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 North Center logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, while he loved the concept, really did not care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and family members as well as with individuals that they don’t actually know so as to get objective assessments on the merit of a design. Fortunately, he talked about it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo design realize how essential a logo is for their business so they are much more invested in the end result. Every logo design project has it’s portion of challenges, however the largest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for North Center publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most critical part of a printed book considering that it is ordinarily the primary thing a person sees in the book store. With respect to a publishing company, it’s the optimal opportunity that they will ever have to advertise their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many occurrences one of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was surely a success.

 North Center logo layout utilized for advertising and marketing and also a tag design for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be older cases. For this brand concept I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could be used for every thing from a web page to an insignia on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in North Center, style consist of an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design jobs due to the fact that it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the same way dental offices do every one of their logos would be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design features 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself will never have the opportunity to be understood.

Logo design developed for a North Center hair layout workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that communicated a feeling of simplicity and class for their new hair studio. I came up with a design which didn’t go the obvious course of crafting merely a stylized orchid but alternatively created a company logo which suggested a flower in the formation of a swirl blended in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but instead placed the main focus on the emotion that they wanted to forecast to their patrons.

Arabian steed logo style produced for a horse ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original business logo design tailored to display the unique physical traits of the Arabian type of horses. By having an unique head shape and higher tail carriage, the Arabian is one of the very most easily identifiable equine types in the world.

Las Cafe, A North Center restaurant logo design a tiny restaurant, style contains a modified script font which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design consists of a modified manuscript font which hovers above a team of luxuriant lines and dots.

Logo design for a software program developer the style attributes as well as renowned North Center element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in many cases the substance supporting a company logo is equally as important as how it brands the company it stands for.

Advance logo layout created for a North Centerindoor developer, design attribute a collection of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Center interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location assessments, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions in North Center, the characters for letter V and A in center of words progressed have been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This North Center logo design project was undertaken for a leadership coach that aids business leaders to develop into more successful at overseeing people, expectations, and profitability.

A North Center business logo layout including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a place to sell their secondhand products to other sports enthusiasts.

I designed their North Center logo design design with an image that grabs the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo style MQ farms, this North Center company logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really designed for an North Center area farm it was in reality devised for a products broker, and this creative logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to produce a brand mark that projected esteem, financial success, and luxury.

 North Center Logo design for a not-for-profit, Transforming Point Solutions - the logo layout feature for externally dealing with arrow and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Thankfully, in this case, I nailed a bullseye with the very first go.

Logo designed for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a renowned North Center sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to design a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,
Electrical sign design for North Center restaurnat designed by North Center Sign Company
North Center logo design and brand identity design for North Center businesses
Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,

Logo designed by ImageCo, North Center, Illinois, IL,

Logo designed by ImageCo, North Center, Illinois, IL,

Logo designed by ImageCo, North Center, Illinois, IL,

Logo designed by ImageCo, North Center, Illinois, IL,

Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,
Logo designed by ImageCo, North Center, Illinois, IL,