North Center Logo Design

Each and every new North Center organization knows they are in need of a logo, however few new business owners fully comprehend the vital role their business logo can play in their becoming successful, or exactly why one logo design performs more effectively than another. A logo design has an immediate and long-term influence on the prosperity of a company, go with the right one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help North Center businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle developed for a North Center coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening in an old section of the city and wanted to cast a retro vibe without coming across as monotonous or low energy. I fulfilled both of these tasks via creating a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and also bacteria created for North Center medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, especially the branch of healthcare that deals with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and much more memorable.

logo layout with a jumping green frog developed for a family members fun facility in North Center.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - designed for North Center travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but rather project emotional experiences through the pictures they capture. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first view, which I think is representative of most professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I made an effort to do something similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  North Center logo design but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 North Center logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, while he liked the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular breed of sea bird.

When I turn a design over to a customer I urge them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get unprejudiced judgements on the worthiness of a concept. Fortunately, he shared it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to create their logo design realize how essential a logo is for their company so they are way more vested in the outcome. Every logo project possesses it’s portion of obstacles, however the most significant challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for North Center book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most necessary part of a published book since it is ordinarily the primary thing a person views in the book store. For a publisher, it’s the optimal opportunity they will likely ever have to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many cases 1 of the things folks tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline located in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was undoubtedly a success.

 North Center logo design made use of for marketing as well as a tag style for Vintage Instance features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be antique cases. For this custom logo design I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in North Center, design consist of an arc with lines converging via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo projects because it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 personalities surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself won’t have the likelihood to be understood.

Logo design produced for a hair style workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which carried a feeling of contentment and elegance for their new hair studio. I came up with a design that did not go the obvious route of designing just a stylized orchid but alternatively created a company logo that suggested a flower in the pattern of a swirl featured in to the letter O in the name and by putting attention on the concept with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is oftentimes the wrong course and in this case, the design ended up not being about the orchid but alternately put the emphasis on the perception that they wanted to project to their clients.

Arabian equine logo layout created for a horse cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind business logo concept tailored to embody the unique physical traits of the Arabian breed of horses. By having a different head shape and very high tail posture, the Arabian is one of the most immediately identifiable equine breeds in the whole world.

Las Cafe logo style a tiny restaurant, style includes a modified manuscript font style which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design contains a modified script font which hovers over a group of luxuriant lines as well as dots.

Logo design for a software application developer the design functions and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in many cases the symbolism supporting a business logo is just as important as how it brands the business it represents.

Evolve logo design created for a North Center indoor developer, style feature a collection of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Center interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location inspections, programming, research study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have been modified to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This North Center logo design job was performed for a management specialist that enables business professionals to become more successful at overseeing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a spot to sell their pre-owned goods to other sports enthusiasts. I created their North Center logo design dsign with an image which garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually produced for an North Center area farm it was really created for an investments broker, and this logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a brand mark that projected trust, success, and opulence.
Logo design created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to develop a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.