Acute Care 360 ImageCo, North Chicago, Illinois, IL,

ImageCo, North Chicago, Illinois, IL,

Evolv Design logo designed by ImageCo, North Chicago, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, North Chicago, Illinois, IL,

North Chicago, Illinois, IL,

ImageCo, North Chicago, Illinois, IL,
ImageCo, North Chicago, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, North Chicago, Illinois, IL,

FSA OK logo designed by ImageCo, North Chicago, Illinois, IL,

Emerald Heights logo designed by ImageCo, North Chicago, Illinois, IL,

Club Sapphire logo designed by ImageCo, North Chicago, Illinois, IL,

Downtown Dogs logo designed by ImageCo, North Chicago, Illinois, IL,

School board logo designed by ImageCo, North Chicago, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, North Chicago, Illinois, IL,

Stoney Forensic logo designed by ImageCo, North Chicago, Illinois, IL,

Smart kernels logo designed by ImageCo, North Chicago, Illinois, IL,

TIPS FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design company offers a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you invest which is eminently more precious than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a designer can only be evaluated from the quality of their portfolio, if the work in their portfolio doesn’t feature actual samples odds are they won’t be able to deliver a top quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s objective is to reflect your personal vision for your business. If a designer is not focused on fulfilling your vision, the thing they are really focused on is how soon they will get paid.

North Chicago LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs develop unforgettable brand identities. We’ve undertaken logo design work for ranchers, colleges, heart surgeons, party planners, restaurants, retail stores, and just about every other kind of business you can imagine. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be employed as an electric sign. As a result of our sign first approach our designs can, and have been used in everything from garment labels to billboards. Our sign first method insures that our logo designs are equally reliable whether they are used in TV commercials or website applications, they are consistently identifiable, comprehended, and always remembered regardless of size or purpose.

American Made ★ Design

Something that truly sets ImageCo apart from many of the design firms that you might possibly have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to perform, we perform in-house. Irrespective of the type of design project we take on, logo design, business website, trade show exhibit, or commercial sign, we do not, and never will farm out our client’s projects to companies based outside the United States. Whenever you contact us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a middleman that increases the price of your design project and imposes the conditions of how we conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Nearly every new North Chicago organization knows they require a logo, but few start ups entirely grasp the vital role their business logo will play in their success, or the reason that one logo functions more effectively than another. A business logo has a critical and long-term effect on the financial success of a business, pick the right one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help North Chicago companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not need consideration, they can be understood in merely a glimpse.
  2. Scalability: from clothing labels to store signs a scalable logo will be legible and just as emotive at any scale.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they brand.
  5. Relevance: a business logo must be enduring and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It is both a verb as well as a noun, it’s an identifying mark as well as the process of noting something to ensure that it could be distinguished, its genesis originates from the brand branded onto livestock. Today a brand symbolizes practically anything with an objective, whether it be revenue or government agencies, a brand is an innate aspect of defining the value of a specific thing in the public’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are each from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a specific audience, it’s goal is to develop a mental image that the audience can relate to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When a person states the brand names Porsche or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and brand image is what makes individuals buy those brands. Brand image is why people get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the origin of a lot of branding companies you’ll discover that they are quite often re-branded marketing firms. When someone states they are in marketing most individuals will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a type of visual design that helps form the public image of a business, a product or a company. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral material such as cards, stationery, and also sales brochures. Some visual designers also design web sites and also user interfaces. The important function of a brand identity designer is to create the visual cues and also an emotional tone with the goal of affecting actions, outcomes and assumptions.

select SIGNS & LOGOS

Retro logo style of a bicycle produced for a North Chicago coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were launching in an older section of the area and wished to cast a vintage feel without coming across as stodgy or low energy. I fulfilled the two tasks via developing a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscope slide as well as bacteria created for North Chicago clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and effects of diseases, mainly the branch of medicine that works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and more unforgettable.

logo style with a leaping environment-friendly frog made for a family fun facility in North Chicago.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, as well as a tree - made for North Chicago travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but instead communicate emotional experiences by means of the pictures they record. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  North Chicago logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 North Chicago logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, even though he loved the concept, didn’t care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get neutral point of views on the worthiness of a design concept. Fortunately, he discussed it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world given that the people that tend to hire a professional to create their business logo understand how important a logo design is for their business so they are way more vested in the end result. Every logo design job has it’s allotment of hurdles, but the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for North Chicago book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it really is the most important part of a published book because it is ordinarily the first thing a person views in the bookstore. For a publishing company, it’s the optimal opportunity they will likely ever have to spotlight their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many cases one of the items people usually tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was surely a winner.

 North Chicago logo style utilized for marketing and a label style for Vintage Situation includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be antique cases. For this custom logo design I strove to come up with a logo that provided a fluid retro feel to it and could easily be used for everything from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in North Chicago, layout include an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design projects due to the fact that it seems that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the very same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design features 4 personalities startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain precisely how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be understood.

Logo style developed for a North Chicago hair design studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that carried an atmosphere of relaxation and elegance for their new hair salon. I created a concept that didn’t go the obvious course of crafting just a stylized orchid but alternatively delivered a logo design that implied a flower in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating over the logo itself. The obvious path in creating a company logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but instead placed the attention on the feeling that they wanted to forecast to their patrons.

Arabian equine logo style created for a steed cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo concept styled to embody the unique physical traits of the Arabian pedigree of horses. By having an identifiable head shape and high tail posture, the Arabian is one of the very most immediately recognizable equine lineages in the whole world.

Las Cafe, A North Chicago restaurant logo style a tiny dining establishment, layout contains a customized script typeface which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, layout includes a changed manuscript font style which floats over a group of luxuriant lines as well as dots.

Logo design for a software program developer the layout features and renowned North Chicago element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the substance behind a logo is equally as important as how it serves the enterprise it stands for.

Advance logo style produced for a North Chicagointerior developer, style function a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Chicago interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site examinations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in North Chicago, the personalities for letter V and also A in center of words advanced have actually been modified to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This North Chicago logo design assignment was done for a management guide that enables business professionals to become more successful at handling people, expectations, and profitability.

A North Chicago business logo style including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a spot to sell their secondhand goods to other sports enthusiasts.

I created their North Chicago business logo design using an illustration that captures the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ ranches, this North Chicago company logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really created for an North Chicago regional farm it was in reality devised for a products broker, and this trademark was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate an identity that projected confidence, success, and affluence.

 North Chicago Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for ostensibly facing arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Thankfully, in this particular case, I nailed a bullseye with the first shot.

Logo created for using a sign for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a well-known North Chicago sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to create a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,
Electrical sign design for North Chicago restaurnat designed by North Chicago Sign Business
North Chicago logo design and brand identity design for North Chicago companies
Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,

Logo designed by ImageCo, North Chicago, Illinois, IL,

Logo designed by ImageCo, North Chicago, Illinois, IL,

Logo designed by ImageCo, North Chicago, Illinois, IL,

Logo designed by ImageCo, North Chicago, Illinois, IL,

Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,
Logo designed by ImageCo, North Chicago, Illinois, IL,