North Chicago Logo Design

Each and every new North Chicago company understands that they are in need of a logo, yet few new business owners entirely understand the essential role their company logo will take in their success, or why one logo performs far better than another. A business logo has a critical and long term effect on the success of a company, choose the right one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help North Chicago businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and equally emotive at every scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bike created for a North Chicago coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an old part of the area and wanted to visualize an old-fashioned vibe without appearing as uninteresting or low energy. I fulfilled each of the jobs via creating a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo style with a microscope slide as well as germs developed for North Chicago clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and outcomes of diseases, especially the branch of healthcare which deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and a lot more unforgettable.

logo style with a jumping green frog designed for a household enjoyable facility in North Chicago.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and a tree - developed for North Chicago travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers tend not to shoot locations or things but instead project emotional journeys through the photos they capture. The thought behind this logo design was to use negative space to communicate more than what was visible upon first view, which I think is quintessential of most professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  North Chicago logo design but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 North Chicago logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and colleagues and family as well as with individuals that they don’t even know so as to get honest assessments on the benefit of a design concept. Fortunately, he discussed it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that tend to hire an expert to design their logo comprehend how vital a logo design is for their organization so they are way more vested in the final result. Every logo design job has it’s share of obstacles, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for North Chicago publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it really is the most vital part of a printed book given that it is usually the primary thing a person sees in the book shop. With respect to a publishing company, it’s the best opportunity that they will likely ever have to spotlight their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many instances 1 of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of airline flight and it was undoubtedly a winner.

 North Chicago logo layout utilized for advertising and also a label design for Vintage Situation includes an old typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which seemed to be antique cases. For this business logo concept I tried to come up with a logo that provided a fluid old style feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in North Chicago, style consist of an arc with lines converging via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design jobs because it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company marketing, if dining establishments approached their advertising in the very same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design includes 4 characters startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be understood.

Logo design created for a hair style studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that carried a sense of ease and connection for their new hair salon. I created a design which did not go the obvious course of crafting simply a stylized orchid but instead delivered a business logo that implied a flower in the pattern of a swirl featured into the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is generally the wrong route and in this case, the design ended up not being about the orchid but instead placed the importance on the emotion that they wanted to forecast to their patrons.

Arabian equine logo design produced for an equine ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original logo design styled to embody the unique physical traits of the Arabian type of horses. With an identifiable head shape and higher tail carriage, the Arabian is one of the very most immediately identifiable equine breeds in the whole world.

Las Coffee shop logo style a little restaurant, style consists of a customized manuscript typeface which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style contains a modified manuscript font style which floats above a group of luxuriant lines and also dots.

Logo layout for a software developer the style attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in many cases the substance behind a business logo is just as important as how it serves the company it stands for.

Advance logo layout created for a North Chicago interior designer, layout function a series of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Chicago interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site inspections, programming, research, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have been changed to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This North Chicago logo design assignment was carried out for a management coach that assists business professionals to develop into more efficient at handling people, expectations, and profitability.

A logo design including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to sell their pre-owned equipment to other sports enthusiasts. I created their North Chicago business logo dsign along with an image which garners the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really produced for an North Chicago regional farm it was actually created for a products broker, and this particular company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create an identity that projects self-confidence, effectiveness, and opulence.
Logo design made for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to develop a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.