Northbrook Logo Design

Virtually every new Northbrook business understands that they are in need of a logo, but few new business owners fully comprehend the key role their business logo will take in their financial success, or why one logo performs better than another. A logo has an instant and long-term impact on the growth of a business, go with the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Northbrook companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo must be ageless and should feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bicycle produced for a Northbrook coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an older part of the city and wanted to cast an old-fashioned feel without coming across as stodgy or low energy. I accomplished each of the jobs by means of developing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and also germs created for Northbrook medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, mainly the branch of healthcare which works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a design and to a degree, this design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and even more unforgettable.

logo style with a leaping eco-friendly frog made for a family enjoyable facility in Northbrook.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a trail, a stream, and a tree - created for Northbrook traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector because travel photographers tend not to capture locations or things but instead reveal emotional experiences through the pictures they capture. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I tried to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Northbrook logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Northbrook logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family members as well as with individuals that they don’t even know so as to get objective viewpoints on the worthiness of a concept. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world because the people that tend to hire a professional to design their logo comprehend how essential a logo design is for their organization so they are much more vested in the result. Every logo design job possesses it’s share of hurdles, however the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Northbrook publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it really is the most essential part of a published book since it is usually the very first thing a person sees in the book shop. With respect to a publisher, it’s the opportunity that they will likely ever get to spotlight their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many instances 1 of the aspects folks usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was undoubtedly a success.

 Northbrook logo layout made use of for advertising and marketing and a label style for Vintage Instance includes an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be antique cases. For this logo design I attempted to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Northbrook, design include an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design projects because it appears that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the same way dental practices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo design includes 4 personalities startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how individuals should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the chance to be comprehended.

Logo style developed for a hair design studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which related an atmosphere of peace and connection for their new hair studio. I came up with a design that did not go the obvious direction of crafting just a stylized orchid but instead created a logo design which suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the concept along with the figure of a hummingbird floating above the image itself. The obvious path in designing a business logo is generally the wrong route and in this case, the design ended up not being about the orchid but alternately laid the attention on the emotion that they wanted to project to their customers.

Arabian horse logo style produced for a horse cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo design tailored to exemplify the unique physical traits of the Arabian kind of equines. By having a different head form and higher tail carriage, the Arabian is one of the highly easily recognizable horse lineages in the whole world.

Las Coffee shop logo design a tiny restaurant, style contains a changed script font which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout consists of a customized script font which hovers over a group of elaborate lines and dots.

Logo design for a software application programmer the design features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the substance supporting a logo design is just as important as how it brands the organization it stands for.

Progress logo style created for a Northbrook interior developer, style function a collection of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Northbrook interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, coordinates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location assessments, programming, investigation, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have actually been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Northbrook logo design project was undertaken for a leadership coach that aids business leaders to develop into more successful at overseeing people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their previously owned equipment to other sports enthusiasts. I designed their Northbrook logo dsign along with an image that garners the interest of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really designed for an Northbrook regional farm it was in reality created for a commodities broker, and this trademark was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a graphic that projected assurance, financial success, and luxury.
Logo created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the proprietor to create a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.