Acute Care 360 ImageCo, Northbrook, Illinois, IL,

ImageCo, Northbrook, Illinois, IL,

Evolv Design logo designed by ImageCo, Northbrook, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Northbrook, Illinois, IL,

Northbrook, Illinois, IL,

ImageCo, Northbrook, Illinois, IL,
ImageCo, Northbrook, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Northbrook, Illinois, IL,

FSA OK logo designed by ImageCo, Northbrook, Illinois, IL,

Emerald Heights logo designed by ImageCo, Northbrook, Illinois, IL,

Club Sapphire logo designed by ImageCo, Northbrook, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Northbrook, Illinois, IL,

School board logo designed by ImageCo, Northbrook, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Northbrook, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Northbrook, Illinois, IL,

Smart kernels logo designed by ImageCo, Northbrook, Illinois, IL,

TIPS ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design firm presents a money back guarantee try to bear in mind that they simply cannot refund the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design agency can only be evaluated from the quality of their design work, if the work in their design portfolio doesn’t contain real life examples chances are they will never be able to deliver a premium logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s purpose is to mirror your personal vision for your organization. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how quickly they can get paid.

Northbrook LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs grow memorable brands. We’ve done brand identity design work for mechanics, universities, heart surgeons, wedding singers, coffee shops, retailers, and just about every other kind of business concern you can imagine. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electric sign. Because of our sign first approach our brand identity designs can, and have been used in everything from clothing labels to electrical signs. Our sign first technique insures that our logos are equally effective whether they are used in TV commercials or website applications, they are consistently identifiable, comprehended, and always remembered regardless of scale or use.

American Made ★ Design

Something that really sets ImageCo apart from many of the design agencies that you may have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to do, we do ourselves. Regardless of the type of design project we undertake, logo, web site, trade show exhibit, or electric sign, we do not, and never will farm-out our customer’s projects to 3rd parties located outside the United States. Whenever you call us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a middleman that marks up the price of your project and dictates the conditions of how you and I conduct business.

ASPECTS OF A GREAT LOGO DESIGN

It’s likely that every new Northbrook business understands that they need a logo, but few start ups thoroughly grasp the pivotal role their business logo will perform in their financial success, or the reason that one logo performs better than another. A logo has an immediate and sustaining impact on the prosperity of a business, choose the correct one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of a company. The logos presented in the ImageCo portfolio help Northbrook companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not need consideration, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos which function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they brand.
  5. Relevance: a business logo needs to be lasting and will feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It’s both a verb and also a noun, it’s an identifying mark as well as the process of noting something to make sure that it can be distinguished, its origin comes from the mark burned onto animals. Nowadays a brand signifies virtually anything with an intention, regardless if it be profit or politics, a brand is an inherent aspect of defining the value of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are all from the very same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a specific audience, it’s goal is to develop an image that the target market will relate to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When a person states the names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes individuals want those products. Brand image is why individuals identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the history of many branding firms you’ll discover that they are frequently re-branded advertising agencies. When someone states they are in advertising and marketing most individuals will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps form the image of a business, a product or an institution. Brand identity designers develop logo designs, signage designs, packaging, and also collateral products such as cards, stationery, as well as brochures. Some visual designers also design sites as well as user interfaces. The vital function of a brand identity designer is to create the visual cues as well as a psychological tone with the objective of influencing activities, outcomes and understandings.

select logos & signs

Retro logo design of a bicycle created for a Northbrook coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an old part of town and really wanted to cast a vintage vibe without coming across as stodgy or low energy. I achieved each of the jobs by means of designing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide as well as germs created for Northbrook clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and consequences of diseases, mainly the field of medicine that deals with the laboratory examination of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and a lot more unforgettable.

logo design with a leaping green frog made for a family fun center in Northbrook.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, and also a tree - developed for Northbrook traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture locations or things but rather convey emotional experiences by means of the pictures they record. The thought behind this logo design was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Northbrook logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Northbrook logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this specific kind of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family as well as with people that they don’t even know so as to get impartial assessments on the worthiness of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that are inclined to hire a professional to design their logo design recognize how important a logo is for their business so they are much more vested in the final result. Every logo design project has it’s portion of hurdles, but the largest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Northbrook book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most critical part of a printed book because it is ordinarily the primary thing a person sees in the book shop. With regard to a publisher, it’s the absolute best opportunity that they will ever have to spotlight their label and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many cases one of the things individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of flight and it was surely a success.

 Northbrook logo style utilized for advertising as well as a label layout for Vintage Situation includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which appeared to be antique cases. For this business logo design I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for everything from a web site to a label on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Northbrook, style consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo projects because it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design features 4 personalities startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain how individuals should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be comprehended.

Logo design created for a Northbrook hair layout studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that carried an atmosphere of tranquility and class for their new hair salon. I came up with a concept that didn’t go the obvious direction of crafting just a stylized orchid but instead created a logo which implied a flower in the formation of a swirl featured into the letter O in the title and by putting attention on the concept using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is oftentimes the incorrect path and in this case, the design ended up not being about the flower but instead put the emphasis on the feeling that they wanted to project to their patrons.

Arabian equine logo layout produced for a horse ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo concept fashioned to illustrate the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and high tail posture, the Arabian is one of the highly quite easily identifiable horse types in the whole world.

Las Cafe, A Northbrook Coffee shop logo design a small dining establishment, style contains a modified script font which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout includes a changed manuscript font which floats above a group of luxuriant lines and also dots.

Logo layout for a software application designer the layout functions as well as renowned Northbrook component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the meaning supporting a company logo is equally as important as how it serves the company it stands for.

Develop logo style developed for a Northbrookindoor designer, style attribute a series of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Northbrook interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in Northbrook, the characters for letter V as well as A in center of the word progressed have actually been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Northbrook logo design assignment was undertaken for a management expert that assists business professionals to become more successful at handling people, expectations, and profitability.

A Northbrook business logo design including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was primed for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to market their secondhand items to other sports enthusiasts.

I created their Northbrook business logo design utilizing an image that pulls in the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo style MQ farms, this Northbrook company logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really designed for an Northbrook regional farm it was really designed for a commodities broker, and this business logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a brand mark that projected esteem, financial success, and opulence.

 Northbrook Logo design for a nonprofit, Transforming Factor Solutions - the logo style feature for outwardly encountering arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the very first shot.

Logo designed for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a popular Northbrook sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to produce a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,
Electrical sign design for Northbrook restaurnat designed by Northbrook Sign Business
Northbrook logo design and brand identity design for Northbrook companies
Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,

Logo designed by ImageCo, Northbrook, Illinois, IL,

Logo designed by ImageCo, Northbrook, Illinois, IL,

Logo designed by ImageCo, Northbrook, Illinois, IL,

Logo designed by ImageCo, Northbrook, Illinois, IL,

Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,
Logo designed by ImageCo, Northbrook, Illinois, IL,