Northbrook, Illinois Logo Design

Each and every new Northbrook venture knows they need a logo, but few new business owners entirely grasp the crucial role their logo can perform in their financial success, or the reason that one business logo works far better than another. A logo has a critical and lasting effect on the success of a company, go with the correct one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the longevity of an organization.

The logos included in the ImageCo portfolio help Northbrook, Illinois businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Northbrook, Illinois coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were launching in an older section of town and really wanted to cast a nostalgic atmosphere without coming across as boring or low energy. I achieved the two jobs by means of designing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscope slide as well as bacteria developed for Northbrook, Illinois clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and effects of diseases, especially the field of medicine which deals with the laboratory evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be excessively literal with a concept and to a point, this specific design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and more meaningful.

logo style with a leaping eco-friendly frog made for a family fun center in Northbrook, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, and a tree - created for Northbrook, Illinois travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers don’t capture places or things but rather convey emotional experiences through the pictures they record. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Northbrook logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Northbrook logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this specific type of sea bird.

When I turn a design over to a client I encourage them to share it with friends and family members as well as with folks that they don’t actually know so as to get impartial judgements on the value of a concept. Fortunately, he talked about it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world because the people that tend to hire a professional to create their logo recognize how important a logo is for their organization so they are way more vested in the final result. Every logo design job possesses it’s share of hurdles, but the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Northbrook, Illinois book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most critical part of a printed book because it is often the very first thing a person sees in the bookstore. With respect to a publisher, it’s the most ideal opportunity they will ever get to publicize their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many cases one of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to confering a feeling of airline flight and it was certainly a success.

 Northbrook logo style used for advertising and marketing and also a label layout for Vintage Instance includes an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be much older cases. For this logo design I strove to come up with a logo that had a fluid nostalgic feel to it and could be used for every thing from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo design created for an orthodontist in Northbrook, Illinois, style include an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design jobs due to the fact that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the same way dentists do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo design includes 4 characters staggered in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself won’t have the opportunity to be understood.

Logo layout developed for a hair style workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that communicated an atmosphere of relaxation and connection for their new hair salon. I came up with a concept that did not go the obvious course of making merely a stylized orchid but instead delivered a company logo that suggested an orchid in the pattern of a swirl integrated in to the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is more often than not the wrong course and in this case, the design ended up not being about the flower but alternately placed the importance on the perception that they really wanted to project to their customers.

Arabian steed logo design created for an equine ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct business logo concept tailored to symbolize the unique physical traits of the Arabian breed of horses. By having an unique head form and high tail posture, the Arabian is one of the most easily identifiable equine lineages in the entire world.

Las Coffee shop logo design a little dining establishment, design includes a changed manuscript font which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design includes a customized script font style which floats over a team of luxuriant lines and dots.

Logo style for a software program programmer the layout attributes and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the significance behind a company logo is equally as important as how it brands the business it represents.

Progress logo layout developed for a Northbrook, Illinois indoor designer, layout attribute a series of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Northbrook, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have been customized to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Northbrook, Illinois logo design project was undertaken for a leadership expert that helps business leaders to become more successful at overseeing people, expectations, and productivity.
A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to market their secondhand equipment to other sports enthusiasts. I tailored their Northbrook logo design dsign using a graphic that captures the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually composed for an Northbrook, Illinois area farm it was in reality developed for a commodities broker, and this brand was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projected esteem, success, and wealth.

 Northbrook Logo design for a nonprofit, Turning Factor Solutions - the logo design function for outwardly facing arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Luckily, in this instance, I nailed a bullseye with the very first go.

Logo created for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the business owner to create a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.