Oak Park, Illinois Logo Design

Each and every new Oak Park organization understands that they require a logo, yet few entrepreneurs thoroughly understand the essential role their logo can play in their financial success, or why one business logo functions far better than another. A business logo has a critical and lasting influence on the financial success of a company, choose the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life span of a company.

The logos included in the ImageCo portfolio help Oak Park, Illinois businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo must be timeless and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Oak Park, Illinois coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an older section of the community and really wanted to cast a nostalgic tone without coming across as monotonous or low energy. I achieved each of the tasks via designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide and bacteria made for Oak Park, Illinois clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and effects of diseases, mainly the field of medicine which works with the laboratory evaluation of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be excessively literal with a design and to a degree, this design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and even more memorable.

logo style with a leaping environment-friendly frog designed for a family members fun facility in Oak Park, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, and a tree - made for Oak Park, Illinois traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche profession because travel photographers tend not to capture locations or things but rather convey emotional experiences by means of the images they capture. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of most professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I made an effort to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Oak Park logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Oak Park logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this specific breed of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family members as well as with other people that they don’t actually know so as to get unbiased assessments on the merit of a design concept. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire a professional to design their logo design realize how vital a logo is for their company so they are much more invested in the outcome. Every logo project possesses it’s share of obstacles, however the largest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Oak Park, Illinois publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it is the most vital part of a published book considering that it is in most cases the first thing a person views in the book shop. For a publisher, it’s the best opportunity that they will ever have to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many cases 1 of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service based in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of air travel and it was definitely a winner.

 Oak Park logo style utilized for advertising and marketing as well as a tag layout for Vintage Situation features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be vintage cases. For this custom logo concept I sought to come up with a logo that possessed a fluid old style feel to it and could be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Oak Park, Illinois, design consist of an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design projects because it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the very same way dentists do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo includes 4 characters startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be understood.

Logo layout produced for a hair layout workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which conveyed an atmosphere of serenity and connection for their new hair salon. I came up with a design that didn’t go the obvious route of crafting simply a stylized orchid but alternatively created a company logo that suggested a flower in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is usually the wrong route and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they really wanted to project to their patrons.

Arabian equine logo style produced for a steed cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original business logo design fashioned to symbolize the unique physical traits of the Arabian kind of horses. With an identifiable head shape and very high tail carriage, the Arabian is one of the highly immediately recognizable equine types in the entire world.

Las Coffee shop logo layout a small dining establishment, layout includes a customized script font which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design contains a modified manuscript font style which floats above a team of elaborate lines as well as dots.

Logo design for a software designer the design features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in many cases the substance supporting a logo design is just as important as how it brands the company it stands for.

Progress logo style created for a Oak Park, Illinois indoor designer, design function a collection of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Oak Park, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have actually been changed to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Oak Park, Illinois logo design assignment was performed for a leadership consultant that enables business leaders to become more effective at handling people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a location to market their pre-owned goods to other sports enthusiasts. I tailored their Oak Park logo dsign using an image which garners the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really produced for an Oak Park, Illinois area farm it was really devised for a commodities broker, and this particular trademark was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop an identity that projects self-assurance, effectiveness, and affluence.

 Oak Park Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for ostensibly facing arrow and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where exactly the target is. Luckily, in this instance, I nailed a bullseye with the very first shot.

Logo design made for using an indication for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the proprietor to design a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.