O'Fallon Logo Design

Nearly every new O’Fallon business understands that they are in need of a logo, however few entrepreneurs thoroughly understand the vital role their business logo can take in their financial success, or precisely why one logo functions far better than another. A logo design has a critical and long-term effect on the financial success of a company, select the right one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help O’Fallon companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not demand consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and just as emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo must be lasting and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bicycle produced for a O'Fallon coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an older part of the city and really wanted to visualize a retro tone without appearing as monotonous or low energy. I accomplished each of the jobs by creating a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide as well as germs made for O'Fallon medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and consequences of diseases, especially the branch of medicine that works with the clinical evaluation of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and a lot more unforgettable.

logo style with a jumping environment-friendly frog created for a household fun facility in O'Fallon.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - made for O'Fallon travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but rather reveal emotional journeys through the pictures they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I attempted to do something similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  O’Fallon logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 O'Fallon logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family as well as with folks that they don’t actually know so as to get impartial judgements on the benefit of a design. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire an expert to design their business logo realize how important a logo design is for their business so they are much more invested in the final result. Every logo design project has it’s allotment of hurdles, but the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for O'Fallon publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it is the most important part of a published book because it is ordinarily the first thing a person sees in the bookstore. Concerning a publisher, it’s the best opportunity they will ever get to spotlight their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances 1 of the things individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline based in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was undoubtedly a winner.

 O'Fallon logo layout utilized for advertising and marketing as well as a label layout for Vintage Situation features an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be much older cases. For this business logo concept I attempted to come up with a logo that offered a fluid old style feel to it and could easily be used for anything from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in O'Fallon, style include an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo jobs because it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the very same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design features 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe how people should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself won’t have the chance to be understood.

Logo design produced for a hair design studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which projected a feeling of contentment and elegance for their new hair salon. I created a design which did not go the obvious path of designing simply a stylized orchid but instead created a company logo that suggested an orchid in the formation of a swirl integrated into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating above the image itself. The obvious path in designing a logo is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but instead put the importance on the perception that they really wanted to project to their customers.

Arabian horse logo style developed for an equine ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind custom logo concept customized to illustrate the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and higher tail carriage, the Arabian is one of the highly easily recognizable horse breeds in the world.

Las Cafe logo style a little restaurant, layout consists of a customized script font which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design contains a customized manuscript font style which hovers over a group of elaborate lines and dots.

Logo layout for a software program designer the design functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in many cases the meaning behind a company logo is equally as important as how it serves the company it represents.

Progress logo layout produced for a O'Fallon interior developer, style feature a series of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a O’Fallon interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and manages such projects. Interior design is a diverse profession that includes conceptual development, space planning, site inspections, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of words advanced have been modified to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This O’Fallon logo design project was done for a leadership consultant that aids business leaders to develop into more successful at supervising people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to sell their secondhand equipment to other sports enthusiasts. I tailored their O’Fallon logo dsign utilizing an image which pulls in the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really designed for an O’Fallon regional farm it was in reality designed for a commodities broker, and this particular business logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a brand mark that projected esteem, success, and luxury.
Logo design designed for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to produce a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.