O'Fallon, Illinois Logo Design

Virtually every new O’Fallon business person knows they require a logo, but few entrepreneurs fully comprehend the key role their organization’s logo will play in their becoming successful, or exactly why one logo performs far better than another. A business logo has an immediate and lasting influence on the success of a business, choose the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the longevity of an organization.

The logos presented in the ImageCo portfolio help O’Fallon, Illinois companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not demand consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at every scale.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo must be lasting and should feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bike created for a O'Fallon, Illinois coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an older part of the community and wanted to cast an old-fashioned tone without appearing as uninteresting or low energy. I achieved both tasks by means of creating a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and germs made for O'Fallon, Illinois clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and consequences of diseases, mainly the branch of medicine that works with the laboratory examination of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and even more meaningful.

logo layout with a leaping environment-friendly frog designed for a family members enjoyable facility in O'Fallon, Illinois.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, and a tree - created for O'Fallon, Illinois travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture locations or things but rather convey emotional journeys by means of the pictures they record. The idea behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I attempted to do something comparable to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  O’Fallon logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 O'Fallon logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, while he loved the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family members as well as with folks that they don’t even know so as to get objective opinions on the value of a design. Fortunately, he discussed it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world given that the people that are inclined to hire an expert to create their logo recognize how vital a logo is for their company so they are much more vested in the outcome. Every logo job has it’s share of challenges, but the largest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for O'Fallon, Illinois publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most crucial part of a published book because it is ordinarily the primary thing a person sees in the book shop. Regarding a publisher, it’s the absolute best opportunity that they will ever get to advertise their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances one of the traits people often tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was surely a victory.

 O'Fallon logo design utilized for marketing as well as a tag layout for Vintage Situation features an old font style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be antique cases. For this business logo concept I attempted to come up with a logo that had a fluid nostalgic feel to it and could be utilized for everything from a web page to a label on brand new cases that appeared like they were from a different point in time.

Logo created for an orthodontist in O'Fallon, Illinois, style include an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design projects considering that it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the same way dental offices do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design includes 4 characters startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo design produced for a hair style workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that communicated a spirit of relaxation and class for their new hair studio. I created a concept that didn’t go the obvious direction of crafting merely a stylized orchid but rather delivered a logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is oftentimes the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the emphasis on the perception that they wanted to project to their patrons.

Arabian steed logo style produced for a steed ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype design styled to manifest the unique physical traits of the Arabian pedigree of equines. By having a distinctive head shape and higher tail posture, the Arabian is one of the very most immediately identifiable equine breeds in the entire world.

Las Coffee shop logo layout a little dining establishment, style includes a changed script typeface which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout contains a modified script typeface which hovers above a team of elaborate lines and also dots.

Logo style for a software designer the layout functions as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in quite a few cases the meaning behind a logo is just as important as how it serves the organization it stands for.

Evolve logo design developed for a O'Fallon, Illinois indoor developer, layout function a collection of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a O’Fallon, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, coordinates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, location inspections, programming, research, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words advanced have been customized to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This O’Fallon, Illinois logo design assignment was undertaken for a management expert that aids business professionals to become more efficient at overseeing people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a place to market their pre-owned products to other sports enthusiasts. I created their O’Fallon logo design dsign along with an image that garners the attention of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually developed for an O’Fallon, Illinois area farm it was in reality created for a products broker, and this particular business logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a graphic that projected self-assurance, effectiveness, and luxury.

 O'Fallon Logo design for a not-for-profit, Transforming Factor Solutions - the logo design function for outwardly encountering arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Thankfully, in this case, I struck a bullseye with the 1st shot.

Logo design created for the use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to create a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.