Acute Care 360 ImageCo, Oswego, Illinois, IL,

ImageCo, Oswego, Illinois, IL,

Evolv Design logo designed by ImageCo, Oswego, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Oswego, Illinois, IL,

Oswego, Illinois, IL,

ImageCo, Oswego, Illinois, IL,
ImageCo, Oswego, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Oswego, Illinois, IL,

FSA OK logo designed by ImageCo, Oswego, Illinois, IL,

Emerald Heights logo designed by ImageCo, Oswego, Illinois, IL,

Club Sapphire logo designed by ImageCo, Oswego, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Oswego, Illinois, IL,

School board logo designed by ImageCo, Oswego, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Oswego, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Oswego, Illinois, IL,

Smart kernels logo designed by ImageCo, Oswego, Illinois, IL,

STRATEGIES FOR IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to bear in mind that they can’t refund the time you commit which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design agency can only be judged by the quality of their portfolio, if the work in their portfolio doesn’t contain real world samples odds are they will not be able to produce a quality logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s objective is to mirror your personal vision for your organization. If a designer isn’t focused on realizing your vision, the thing they are really focused on is how fast they can get paid.

Oswego LOGO DESIGN​

For over 20 years ImageCo has been helping business owners cultivate notable brands. We’ve done branding work for ranchers, schools, diamond miners, party planners, coffee shops, retailers, and practically every other kind of business you can envision. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every design as if it will be employed as an electrical sign. As a result of our sign first strategy our brand identity designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first method insures that our logos are equally effective whether they are used in television commercials or web apps, they are consistently recognizable, understood, and remembered regardless of scale or function.

American Made ★ Design

The thing that seriously sets ImageCo apart from other design companies that you may have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are contracted to do, we do ourselves. Regardless of the kind of design project we take on, business logo, business website, trade show exhibition, or retail sign, we do not, and never will job-out our customer’s work to contractors based outside the USA. When you call us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and determines the terms of how we conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Oswego entrepreneur realizes that they need a logo, but few start ups thoroughly recognize the key role their business logo can make in their success, or precisely why one logo design functions better than another. A logo has an immediate and long term impact on the growth of a company, choose the correct one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Oswego businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from label to retail signs a scalable business logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they brand.
  5. Relevance: a logo must be ageless and should feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It’s a verb and also a noun, it is an identifying mark as well as the act of noting something to ensure that it can be identified, its origin originates from the mark burned onto livestock. Today a brand symbolizes virtually anything with a motive, regardless if it be earnings or government agencies, a brand is an intrinsic aspect of specifying the value of something in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are both from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target market, it’s objective is to create a mental image that the target market will connect to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When a person mentions the names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and that is what makes people want those brands. Brand image is why individuals get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you look back at the origin of the majority of branding firms you’ll discover that they are frequently re-branded advertising companies. When somebody claims they are in advertising many people will likely have an idea about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a kind of visual design which helps shape the perception of a business, a product or a business. Brand identity designers produce logo designs, sign designs, packaging, and also collateral material such as cards, stationery, and pamphlets. Some visual designers also design sites and also software interfaces. The crucial role of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of influencing actions, outcomes and also understandings.

Featured signs/logos

Retro logo layout of a bike developed for a Oswego coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an old part of the area and hoped to visualize a nostalgic atmosphere without coming across as stodgy or low energy. I fulfilled each of the jobs by designing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo style with a microscope slide and also germs developed for Oswego clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, mainly the field of medicine that works with the clinical evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be excessively literal with a design and to a degree, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and a lot more memorable.

logo layout with a leaping environment-friendly frog made for a family members enjoyable facility in Oswego.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to feature a couple of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, and also a tree - developed for Oswego travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but rather reveal emotional experiences through the photos they record. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I made an effort to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Oswego logo design but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Oswego logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a client I encourage them to talk about it with colleagues and family members as well as with individuals that they don’t even know so as to get unprejudiced assessments on the worthiness of a concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that are inclined to hire an expert to design their business logo recognize how essential a logo is for their business so they are way more invested in the final result. Every logo design project has it’s allotment of hurdles, however the largest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Oswego book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, nevertheless it is the most essential part of a printed book given that it is ordinarily the primary thing a person sees in the book store. With regard to a publishing company, it’s the most ideal opportunity they will likely ever get to promote their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many occurrences one of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of flight and it was surely a winner.

 Oswego logo layout made use of for advertising and also a label layout for Vintage Case features an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which appeared to be older cases. For this business logo design I strove to come up with a logo that had a fluid nostalgic feel to it and could be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo created for an orthodontist in Oswego, layout consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo jobs due to the fact that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the exact same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo design includes 4 personalities staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how people ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo design produced for a Oswego hair style workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a sense of contentment and elegance for their new hair studio. I created a design which didn’t go the obvious direction of crafting merely a stylized orchid but alternatively crafted a company logo that suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by placing attention on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is in most cases the wrong path and in this case, the design ended up not being about the flower but alternately laid the emphasis on the feeling that they wanted to forecast to their clients.

Arabian horse logo design developed for a steed cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo design fashioned to epitomize the unique physical traits of the Arabian type of equines. By having a distinctive head shape and higher tail carriage, the Arabian is one of the very most immediately recognizable horse lineages in the world.

Las Cafe, A Oswego Coffee shop logo layout a small dining establishment, layout contains a changed manuscript typeface which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, style includes a customized script font which floats above a team of ornate lines and dots.

Logo design for a software program programmer the style functions and renowned Oswego aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in quite a few cases the meaning behind a business logo is equally as important as how it serves the company it stands for.

Advance logo layout created for a Oswegoindoor developer, style feature a collection of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Oswego interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, coordinates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, area planning, location inspections, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Oswego, the personalities for letter V as well as A in middle of the word advanced have actually been modified to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Oswego logo design assignment was done for a management guide that assists business leaders to become more effective at handling people, expectations, and profitability.

A Oswego business logo layout including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell their used goods to other sports enthusiasts.

I created their Oswego logo design design along with an illustration that garners the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Oswego company logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually produced for an Oswego area farm it was in reality created for a commodities broker, and this particular company was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make an identity that projected confidence, financial success, and opulence.

 Oswego Logo design for a not-for-profit, Transforming Factor Solutions - the logo design function for outwardly encountering arrow and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where the target is. Thankfully, in this instance, I hit a bullseye with the 1st try.

Logo created for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a well-known Oswego sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to design a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,
Electrical sign design for Oswego restaurnat designed by Oswego Sign Company
Oswego logo design and brand identity design for Oswego retailers
Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,

Logo designed by ImageCo, Oswego, Illinois, IL,

Logo designed by ImageCo, Oswego, Illinois, IL,

Logo designed by ImageCo, Oswego, Illinois, IL,

Logo designed by ImageCo, Oswego, Illinois, IL,

Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,
Logo designed by ImageCo, Oswego, Illinois, IL,