Oswego, Illinois Logo Design

Virtually every new Oswego venture realizes that they require a logo, but few new business owners entirely comprehend the pivotal role their company logo can perform in their financial success, or precisely why one logo performs better than another. A logo has a critical and long-term influence on the prosperity of a business, select the right one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the longevity of a company.

The logos included in the ImageCo portfolio help Oswego, Illinois businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not require consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo should be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a Oswego, Illinois coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening in an old part of the town and hoped to project an old-fashioned tone without coming across as stodgy or low energy. I accomplished both of these jobs via designing a symbol design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and germs designed for Oswego, Illinois clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and effects of diseases, mainly the branch of healthcare that works with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more attention grabbing and a lot more unforgettable.

logo style with a leaping environment-friendly frog created for a family members fun center in Oswego, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and also a tree - developed for Oswego, Illinois travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but rather reveal emotional experiences by means of the photos they capture. The thought behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Oswego logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Oswego logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, while he loved the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unprejudiced judgements on the benefit of a design concept. Fortunately, he talked about it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world given that the people that have a tendency to hire an expert to design their logo design comprehend how important a logo design is for their organization so they are much more vested in the final result. Every logo design job possesses it’s portion of difficulties, but the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Oswego, Illinois publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most necessary part of a published book due to the fact that it is usually the primary thing a person sees in the bookstore. Regarding a publishing company, it’s the most ideal opportunity they will ever get to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many occurrences 1 of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to confering a sense of airline flight and it was surely a winner.

 Oswego logo layout utilized for advertising and a tag design for Vintage Case features an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that appeared to be vintage cases. For this brand design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for everything from a website to a label on brand new cases that appeared like they were from another era.

Logo produced for an orthodontist in Oswego, Illinois, design include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo design projects because it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the exact same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually really love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo features 4 personalities surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain precisely how people ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the likelihood to be understood.

Logo layout produced for a hair layout workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that carried a sense of tranquility and connection for their new hair studio. I created a design that didn’t go the obvious path of making simply a stylized orchid but instead delivered a logo which suggested an orchid in the formation of a swirl integrated in to the letter O in the title and by putting attention on the concept with the figure of a hummingbird hovering over the image itself. The obvious path in designing a company logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but instead put the emphasis on the emotion that they wanted to forecast to their clients.

Arabian equine logo style created for a horse ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind company logo design customized to epitomize the unique physical traits of the Arabian type of horses. By having a different head shape and higher tail posture, the Arabian is one of the most immediately identifiable equine lineages in the entire world.

Las Coffee shop logo design a tiny dining establishment, style includes a customized manuscript font which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style contains a changed script font style which floats above a team of elaborate lines and also dots.

Logo design for a software programmer the design functions as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in many cases the substance behind a business logo is equally as important as how it serves the organization it stands for.

Evolve logo layout produced for a Oswego, Illinois interior developer, design function a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Oswego, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location evaluations, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in center of the word advanced have been changed to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Oswego, Illinois logo design assignment was done for a leadership consultant that helps business leaders to develop into more effective at handling people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a place to sell their secondhand items to other sports enthusiasts. I tailored their Oswego logo design dsign utilizing an image that seizes the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually composed for an Oswego, Illinois area farm it was in reality devised for a products broker, and this particular company logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a image that projected assurance, effectiveness, and luxury.

 Oswego Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for externally dealing with arrowhead and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where the target is. Luckily, in this instance, I nailed a bullseye with the very first shot.

Logo created for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to develop a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.