Ottawa Logo Design

Each and every new Ottawa organization understands that they need a logo, however few new business owners entirely recognize the pivotal role their company logo can take in their success, or the reason that one logo design functions more effectively than another. A logo design has an immediate and sustaining influence on the success of a business, choose the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Ottawa companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be lasting and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bicycle created for a Ottawa coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were launching in an old part of town and wished to visualize a vintage atmosphere without appearing as monotonous or low energy. I achieved both jobs by developing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and also bacteria made for Ottawa medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and effects of diseases, mainly the field of healthcare that works with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and even more meaningful.

logo layout with a jumping environment-friendly frog made for a family enjoyable facility in Ottawa.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, and also a tree - made for Ottawa travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but rather communicate emotional journeys by means of the photos they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I attempted to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Ottawa logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Ottawa logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this specific kind of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family as well as with individuals that they don’t actually know so as to get unbiased judgements on the worthiness of a design. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to create their business logo recognize how important a logo design is for their organization so they are much more invested in the outcome. Every logo job possesses it’s portion of difficulties, but the biggest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Ottawa book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most critical part of a published book because it is ordinarily the first thing a person sees in the book store. Regarding a publishing company, it’s the best opportunity they will likely ever get to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases one of the things folks usually tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of airline flight and it was certainly a winner.

 Ottawa logo layout made use of for advertising and marketing and a label layout for Vintage Case features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be antique cases. For this brand design I sought to come up with a logo that possessed a fluid old style feel to it and could be used for everything from a website to a label on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Ottawa, layout include an arc with lines intersecting through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo design projects due to the fact that it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the exact same way dental practices do every one of their logo designs would be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design includes 4 characters startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo style created for a hair layout workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a feeling of relaxation and class for their new hair salon. I came up with a concept which did not go the obvious course of crafting just a stylized orchid but instead delivered a company logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the concept with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a business logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but instead placed the importance on the emotion that they wanted to transmit to their customers.

Arabian steed logo style created for an equine cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logotype design customized to exemplify the unique physical traits of the Arabian type of horses. By having a distinctive head shape and very high tail carriage, the Arabian is one of the very most quite easily recognizable equine types in the world.

Las Cafe logo design a tiny restaurant, style consists of a modified script typeface which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout contains a customized script font which floats above a group of ornate lines as well as dots.

Logo design for a software program programmer the layout attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the business owner of the company and in quite a few cases the symbolism supporting a business logo is just as important as how it brands the organization it represents.

Evolve logo layout created for a Ottawa indoor developer, style function a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ottawa interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, location inspections, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have actually been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Ottawa logo design assignment was carried out for a leadership consultant that aids business leaders to become more effective at overseeing people, expectations, and productivity.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell off their pre-owned products to other sports enthusiasts. I created their Ottawa logo dsign with an image which garners the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really composed for an Ottawa area farm it was actually developed for a products broker, and this company was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projects trust, effectiveness, and prosperity.
Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to create a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.