Palatine Logo Design

Each and every new Palatine company knows they are in need of a logo, however few new business owners entirely comprehend the crucial role their organization logo will take in their financial success, or exactly why one logo performs better than another. A logo design has an immediate and long-term influence on the growth of a company, choose the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Palatine businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos don’t require contemplation, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo should be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bicycle developed for a Palatine coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening up in an old part of the area and really wanted to visualize a vintage atmosphere without appearing as boring or low energy. I achieved both jobs by means of creating a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and germs developed for Palatine medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and effects of diseases, especially the field of medicine which deals with the laboratory examination of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and much more meaningful.

logo layout with a leaping environment-friendly frog created for a family members enjoyable center in Palatine.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, as well as a tree - developed for Palatine traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers tend not to shoot places or things but rather project emotional journeys by means of the images they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon first glance, which I think is representative of most professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be communicated with just words. I attempted to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Palatine logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Palatine logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular type of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get neutral point of views on the value of a design concept. Fortunately, he talked about it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that tend to hire an expert to design their logo design comprehend how essential a logo design is for their company so they are much more vested in the result. Every logo job possesses it’s allotment of difficulties, however the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Palatine publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most vital part of a printed book due to the fact that it is in most cases the primary thing a person views in the book store. Regarding a publisher, it’s the optimal opportunity they will ever have to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many cases 1 of the traits people often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was certainly a success.

 Palatine logo layout utilized for advertising and marketing and also a tag layout for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be antique cases. For this business logo concept I strove to come up with a logo that offered a fluid old style feel to it and could be used for everything from a web page to a label on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Palatine, layout consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo design jobs due to the fact that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design features 4 personalities staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo design created for a hair design studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related an atmosphere of simplicity and elegance for their new hair salon. I came up with a concept which didn’t go the obvious path of designing just a stylized orchid but rather created a logo which implied an orchid in the formation of a swirl blended into the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the perception that they really wanted to project to their patrons.

Arabian horse logo design produced for an equine cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original brand design customized to symbolize the unique physical traits of the Arabian type of horses. By having an unique head form and higher tail carriage, the Arabian is one of the highly immediately recognizable horse breeds in the whole world.

Las Cafe logo style a tiny dining establishment, layout contains a changed script font style which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design includes a modified script font which floats over a group of ornate lines and also dots.

Logo design for a software application designer the style attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the symbolism behind a company logo is just as important as how it serves the organization it stands for.

Advance logo layout created for a Palatine interior designer, layout function a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Palatine interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, area planning, location inspections, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have actually been customized to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Palatine logo design assignment was completed for a management advisor that aids business professionals to become more successful at supervising people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to market their secondhand equipment to other sports enthusiasts. I created their Palatine logo dsign utilizing an image that pulls in the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually composed for an Palatine area farm it was in reality developed for an investments broker, and this particular company logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a image that projected trust, effectiveness, and luxury.
Logo design made for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to create a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.