Palos Hills Logo Design

Every new Palos Hills business realizes that they need a logo, yet few entrepreneurs fully understand the vital role their business logo will make in their success, or exactly why one logo performs more effectively than another. A business logo has an instant and sustaining influence on the success of a company, pick the correct one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Palos Hills companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo must be lasting and will feel relevant today, tomorrow, and forty years from now.

Retro logo layout of a bicycle created for a Palos Hills coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening up in an older part of the city and wanted to visualize a vintage atmosphere without coming across as monotonous or low energy. I fulfilled both tasks by creating a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscope slide and germs made for Palos Hills clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and consequences of diseases, mainly the branch of healthcare that works with the clinical evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and even more unforgettable.

logo design with a jumping green frog made for a household enjoyable center in Palos Hills.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and a tree - designed for Palos Hills traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot places or things but rather convey emotional journeys by means of the photos they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something comparable to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Palos Hills logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Palos Hills logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, while he liked the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get impartial opinions on the merit of a design. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire an expert to create their logo realize how vital a logo is for their company so they are way more invested in the outcome. Every logo design project has it’s portion of challenges, however the biggest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Palos Hills book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it really is the most essential part of a published book considering that it is usually the initial thing a person sees in the bookstore. For a publishing company, it’s the most ideal opportunity they will likely ever have to spotlight their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances 1 of the aspects people usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a good sense of flight and it was definitely a victory.

 Palos Hills logo style used for advertising and a tag style for Vintage Situation includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that appeared to be older cases. For this brand concept I attempted to come up with a logo that possessed a fluid vintage feel to it and could easily be used for anything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in Palos Hills, layout include an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo jobs because it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the very same way dental professionals do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design features 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo layout developed for a hair layout studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which projected a sense of tranquility and class for their new hair studio. I created a concept which didn’t go the obvious route of creating just a stylized orchid but alternatively delivered a business logo that implied a flower in the formation of a swirl incorporated into the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo design is usually the incorrect direction and in this case, the design ended up not being about the orchid but instead put the main focus on the emotion that they wanted to project to their patrons.

Arabian equine logo style produced for a horse cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand concept styled to embody the unique physical traits of the Arabian pedigree of equines. With a different head form and very high tail carriage, the Arabian is one of the most quite easily identifiable equine types in the world.

Las Cafe logo style a tiny dining establishment, design contains a customized manuscript typeface which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, layout contains a changed script typeface which hovers above a team of luxuriant lines as well as dots.

Logo style for a software program programmer the design attributes as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the substance behind a business logo is equally as important as how it serves the business it stands for.

Advance logo design developed for a Palos Hills indoor developer, style attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Palos Hills interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, coordinates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have been customized to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Palos Hills logo design project was performed for a management expert that assists business leaders to become more efficient at handling people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a location to sell their secondhand products to other sports enthusiasts. I tailored their Palos Hills logo dsign with an illustration that garners the interest of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really produced for an Palos Hills area farm it was really developed for a commodities broker, and this logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a graphic that projected self-confidence, financial success, and luxury.
Logo design designed for the use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the proprietor to design a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.