Park Forest Logo Design

Each and every new Park Forest company knows they are in need of a logo, however few entrepreneurs fully grasp the vital role their company logo will perform in their financial success, or why one logo performs more effectively than another. A logo has a critical and long term impact on the growth of a company, pick the right one and it will make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Park Forest businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo should be enduring and will feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike developed for a Park Forest coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening up in an older part of the town and hoped to visualize an old-fashioned vibe without appearing as monotonous or low energy. I fulfilled both jobs by means of designing a symbol design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide as well as bacteria created for Park Forest medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and consequences of diseases, mainly the field of healthcare that works with the clinical examination of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and even more memorable.

logo style with a jumping green frog created for a household enjoyable center in Park Forest.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, as well as a tree - designed for Park Forest traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture places or things but instead communicate emotional experiences by means of the pictures they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Park Forest logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Park Forest logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, even though he loved the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family members as well as with other people that they don’t even know so as to get unprejudiced viewpoints on the value of a design concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that are inclined to hire an expert to create their logo recognize how vital a logo design is for their business so they are way more vested in the result. Every logo project has it’s portion of hurdles, however the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Park Forest publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most vital part of a published book because it is usually the primary thing a person views in the bookstore. With respect to a publishing company, it’s the best opportunity that they will likely ever get to spotlight their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many cases 1 of the traits individuals often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of airline flight and it was undoubtedly a victory.

 Park Forest logo layout utilized for marketing and also a tag layout for Vintage Case features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be older cases. For this logo design I strove to come up with a logo that had a fluid vintage feel to it and could be used for everything from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Park Forest, layout consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design projects because it appears that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the very same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design features 4 personalities surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the likelihood to be understood.

Logo style developed for a hair style workshop including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which carried a spirit of ease and connection for their new hair studio. I created a concept which did not go the obvious course of making merely a stylized orchid but rather designed a company logo that suggested an orchid in the formation of a swirl blended in to the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is in most cases the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the main focus on the perception that they wanted to project to their customers.

Arabian horse logo design produced for an equine cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo concept fashioned to symbolize the unique physical traits of the Arabian breed of horses. By having an unique head form and higher tail posture, the Arabian is one of the very most immediately identifiable equine lineages in the whole world.

Las Coffee shop logo design a tiny dining establishment, design includes a changed script typeface which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style includes a customized script typeface which floats over a group of elaborate lines and also dots.

Logo layout for a software program programmer the layout features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the meaning behind a logo is equally as important as how it brands the organization it represents.

Evolve logo design produced for a Park Forest indoor developer, design attribute a collection of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Park Forest interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, area planning, site examinations, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word advanced have been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Park Forest logo design project was done for a leadership guide that helps business leaders to become more effective at managing people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a spot to market their used goods to other sports enthusiasts. I designed their Park Forest logo dsign with an image that garners the interest of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually created for an Park Forest regional farm it was in reality created for an investments broker, and this particular creative logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a graphic that projected trust, financial success, and luxury.
Logo made for making use of an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to create a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.