Park Ridge, Illinois Logo Design

Each and every new Park Ridge organization knows they need a logo, yet few entrepreneurs fully understand the vital role their organization logo will play in their financial success, or precisely why one business logo performs more effectively than another. A company logo has a critical and lasting effect on the success of a company, go with the correct one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the life span of a company.

The logos featured in the ImageCo portfolio help Park Ridge, Illinois companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be enduring and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Park Ridge, Illinois coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an older part of the community and hoped to project an old-fashioned tone without coming across as monotonous or low energy. I accomplished both of these jobs via creating a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscope slide as well as germs created for Park Ridge, Illinois medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and effects of diseases, especially the field of medicine that deals with the clinical assessment of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and even more memorable.

logo design with a jumping green frog designed for a family members fun facility in Park Ridge, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to include a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - developed for Park Ridge, Illinois travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot locations or things but rather project emotional journeys through the pictures they capture. The thought behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I tried to do something the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Park Ridge logo design but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Park Ridge logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, even though he loved the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this specific type of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and family members as well as with other people that they don’t actually know so as to get impartial opinions on the worthiness of a design. Fortunately, he shared it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their logo design recognize how essential a logo is for their business so they are way more invested in the end result. Every logo job possesses it’s share of hurdles, but the most significant obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Park Ridge, Illinois book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it really is the most vital part of a published book given that it is ordinarily the primary thing a person views in the book store. With regard to a publishing company, it’s the best opportunity that they will likely ever get to promote their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many instances one of the traits consumers usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of flight and it was certainly a winner.

 Park Ridge logo layout used for marketing as well as a tag style for Vintage Instance features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be older cases. For this logo design I strove to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Park Ridge, Illinois, design include an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo projects due to the fact that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the very same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo features 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how people ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be comprehended.

Logo layout developed for a hair layout workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected a feeling of peace and connection for their new hair studio. I came up with a design which didn’t go the obvious direction of making just a stylized orchid but alternatively delivered a logo design that suggested a flower in the formation of a swirl blended in to the letter O in the name and by placing attention on the concept using the figure of a hummingbird floating above the image itself. The obvious path in creating a business logo is usually the wrong course and in this case, the design ended up not being about the orchid but instead placed the focus on the feeling that they wanted to transmit to their patrons.

Arabian steed logo style created for a steed ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo design fashioned to exemplify the unique physical traits of the Arabian kind of horses. With an unique head shape and very high tail posture, the Arabian is one of the most easily recognizable horse types in the whole world.

Las Coffee shop logo layout a little dining establishment, layout consists of a modified script font style which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, design contains a modified manuscript font style which floats above a group of ornate lines and also dots.

Logo layout for a software programmer the design functions and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in quite a few cases the substance behind a logo is equally as important as how it brands the organization it represents.

Evolve logo style developed for a Park Ridge, Illinois interior designer, style attribute a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Park Ridge, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, location assessments, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in center of the word advanced have been customized to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Park Ridge, Illinois logo design job was completed for a leadership consultant that assists business leaders to become more successful at handling people, expectations, and productivity.
A logo layout featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a spot to sell off their previously owned products to other sports enthusiasts. I designed their Park Ridge business logo dsign along with an image which garners the attention of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually composed for an Park Ridge, Illinois regional farm it was in reality devised for a commodities broker, and this logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop a graphic that projected confidence, financial success, and prosperity.

 Park Ridge Logo design for a nonprofit, Transforming Point Solutions - the logo style attribute for externally encountering arrowhead and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of understanding where the target is. Thankfully, in this particular case, I struck a bullseye with the very first go.

Logo made for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is similar to a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the proprietor to develop a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.