Pekin, Illinois Logo Design

Each and every new Pekin business understands that they are in need of a logo, but few new business owners entirely understand the crucial role their organization logo will perform in their becoming successful, or precisely why one logo performs far better than another. A logo has an instant and lasting effect on the prosperity of a business, pick the correct one and it will make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the life span of a business.

The logos presented in the ImageCo portfolio help Pekin, Illinois businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require deliberation, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo should be enduring and will feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Pekin, Illinois coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an older part of the town and wished to project a nostalgic feel without appearing as uninteresting or low energy. I accomplished both of these jobs by designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and also bacteria made for Pekin, Illinois clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and effects of diseases, mainly the branch of medicine which deals with the laboratory assessment of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and much more meaningful.

logo design with a leaping eco-friendly frog created for a family fun facility in Pekin, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, as well as a tree - developed for Pekin, Illinois travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers don’t capture places or things but instead project emotional journeys through the images they capture. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I tried to do something much the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Pekin logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Pekin logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, even though he liked the concept, didn’t care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and family as well as with folks that they don’t actually know so as to get neutral judgements on the benefit of a design concept. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo design recognize how important a logo is for their business so they are much more invested in the final result. Every logo job possesses it’s share of obstacles, but the biggest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Pekin, Illinois publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it really is the most crucial part of a printed book considering that it is often the primary thing a person sees in the book store. With respect to a publishing company, it’s the opportunity that they will ever get to publicize their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many instances 1 of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of air travel and it was definitely a winner.

 Pekin logo style utilized for advertising and marketing and a tag style for Vintage Case features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that seemed to be older cases. For this custom logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in Pekin, Illinois, design include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design projects due to the fact that it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the very same way dental professionals do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design features 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain how individuals should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the chance to be understood.

Logo style produced for a hair layout workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried an atmosphere of peace and class for their new hair salon. I came up with a design that did not go the obvious course of creating merely a stylized orchid but rather crafted a company logo which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the logo design using the figure of a hummingbird hovering over the logo itself. The obvious path in designing a logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but instead laid the attention on the emotion that they really wanted to project to their customers.

Arabian steed logo design developed for a steed cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct creative logo concept tailored to display the unique physical traits of the Arabian pedigree of equines. With an unique head shape and very high tail posture, the Arabian is one of the most immediately recognizable horse lineages in the world.

Las Cafe logo design a little restaurant, style consists of a modified script font style which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, layout includes a changed manuscript font style which hovers over a group of luxuriant lines and dots.

Logo design for a software application programmer the style functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the symbolism supporting a company logo is just as important as how it brands the organization it stands for.

Develop logo design produced for a Pekin, Illinois indoor designer, style attribute a series of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pekin, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, location assessments, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have actually been customized to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Pekin, Illinois logo design assignment was completed for a leadership guide that helps business leaders to become more efficient at handling people, expectations, and profitability.
A logo design including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a location to market their pre-owned products to other sports enthusiasts. I designed their Pekin logo dsign with a graphic which garners the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really produced for an Pekin, Illinois regional farm it was in reality developed for a commodities broker, and this trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make a brand mark that projects self-assurance, financial success, and luxury.

 Pekin Logo design for a nonprofit, Transforming Point Solutions - the logo style feature for externally encountering arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the first shot.

Logo designed for using an indication for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to develop a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.