Peoria, Illinois Logo Design

Every new Peoria venture knows they are in need of a logo, yet few entrepreneurs entirely are aware of the essential role their logo will take in their becoming successful, or the reason that one business logo functions better than another. A company logo has an instant and long term effect on the growth of a business, go with the right one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the life of an organization.

The logos presented in the ImageCo portfolio help Peoria, Illinois companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a Peoria, Illinois coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an older part of the community and hoped to project a vintage atmosphere without appearing as boring or low energy. I fulfilled both of these jobs by designing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and bacteria designed for Peoria, Illinois medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and effects of diseases, especially the field of healthcare that works with the laboratory assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more interest grabbing and much more unforgettable.

logo style with a leaping environment-friendly frog designed for a family members enjoyable facility in Peoria, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - designed for Peoria, Illinois travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional experiences through the images they record. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I attempted to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Peoria logo but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Peoria logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I honestly relish and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get impartial viewpoints on the worthiness of a concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange creature in the design world because the people that are inclined to hire a professional to design their logo recognize how essential a logo design is for their organization so they are much more invested in the final result. Every logo job has it’s allotment of hurdles, but the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Peoria, Illinois publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most vital part of a printed book given that it is usually the first thing a person views in the bookstore. With respect to a publisher, it’s the absolute best opportunity they will ever have to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many occurrences 1 of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a sense of air travel and it was definitely a success.

 Peoria logo style made use of for marketing and a tag layout for Vintage Instance features an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be antique cases. For this custom logo concept I sought to come up with a logo that offered a fluid retro feel to it and could easily be used for every thing from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in Peoria, Illinois, layout consist of an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo design projects due to the fact that it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo includes 4 personalities surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo layout produced for a hair style studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that projected a spirit of tranquility and class for their new hair salon. I came up with a concept that did not go the obvious direction of creating merely a stylized orchid but alternatively created a logo that suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by putting attention on the concept using the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a business logo is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but instead placed the emphasis on the perception that they really wanted to forecast to their clients.

Arabian equine logo design produced for a steed ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo concept tailored to illustrate the unique physical traits of the Arabian type of equines. By having an identifiable head shape and high tail posture, the Arabian is one of the highly easily identifiable horse breeds in the entire world.

Las Cafe logo style a little dining establishment, layout consists of a modified script typeface which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, design includes a customized script font which hovers over a group of luxuriant lines and also dots.

Logo design for a software programmer the design functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the symbolism supporting a company logo is just as important as how it brands the enterprise it represents.

Advance logo design produced for a Peoria, Illinois indoor developer, style attribute a series of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Peoria, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have actually been changed to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Peoria, Illinois logo design assignment was carried out for a leadership advisor that assists business professionals to become more successful at managing people, expectations, and profitability.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to sell off their used goods to other sports enthusiasts. I tailored their Peoria logo dsign using an image that seizes the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really composed for an Peoria, Illinois area farm it was actually created for a products broker, and this particular brand was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a image that projected esteem, financial success, and prosperity.

 Peoria Logo design for a nonprofit, Transforming Point Solutions - the logo layout feature for ostensibly facing arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Thankfully, in this particular case, I struck a bullseye with the 1st try.

Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to produce a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.