Plainfield Logo Design

Virtually every new Plainfield organization realizes that they require a logo, however few new business owners thoroughly realize the vital role their logo will make in their becoming successful, or why one logo design functions more effectively than another. A business logo has an immediate and lasting impact on the prosperity of a company, select the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Plainfield businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be realized in just a look.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be enduring and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike produced for a Plainfield coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an older part of the area and hoped to cast a vintage atmosphere without appearing as stodgy or low energy. I accomplished the two jobs by means of creating a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscope slide as well as germs developed for Plainfield clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and effects of diseases, mainly the branch of healthcare that deals with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a design and to a point, this design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and more meaningful.

logo layout with a jumping green frog made for a household enjoyable center in Plainfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - developed for Plainfield travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional experiences through the photos they record. The idea behind this logo concept was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I made an effort to do something much the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Plainfield logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Plainfield logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he liked the concept, didn’t care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family as well as with folks that they don’t actually know so as to get unbiased opinions on the benefit of a design. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that are inclined to hire a professional to create their logo design recognize how vital a logo is for their organization so they are much more vested in the outcome. Every logo design job has it’s portion of difficulties, but the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Plainfield book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most crucial part of a printed book considering that it is usually the primary thing a person sees in the book store. With respect to a publisher, it’s the optimal opportunity that they will ever have to advertise their label and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many occurrences one of the items people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of flight and it was certainly a success.

 Plainfield logo design utilized for advertising as well as a label style for Vintage Situation includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which appeared to be vintage cases. For this brand concept I strove to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Plainfield, style include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design jobs because it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the same way dentists do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo features 4 personalities staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be comprehended.

Logo design produced for a hair style studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that conveyed a spirit of tranquility and elegance for their new hair studio. I came up with a design that didn’t go the obvious path of making simply a stylized orchid but alternatively crafted a logo which implied an orchid in the formation of a swirl blended into the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is in most cases the wrong path and in this case, the design ended up not being about the orchid but instead put the main focus on the emotion that they really wanted to transmit to their customers.

Arabian horse logo style created for an equine cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct business logo concept customized to display the unique physical traits of the Arabian breed of equines. With an unique head form and high tail carriage, the Arabian is one of the highly quite easily identifiable horse breeds in the world.

Las Coffee shop logo layout a little dining establishment, design includes a modified script font which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout consists of a customized manuscript font which floats over a group of ornate lines and dots.

Logo layout for a software application developer the layout features and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in quite a few cases the meaning behind a business logo is equally as important as how it serves the organization it stands for.

Advance logo layout developed for a Plainfield indoor developer, design function a collection of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Plainfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, location evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have actually been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Plainfield logo design project was performed for a management consultant that helps business leaders to become more successful at overseeing people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their previously owned products to other sports enthusiasts. I designed their Plainfield logo design dsign utilizing an illustration which garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually designed for an Plainfield regional farm it was really developed for a commodities broker, and this logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a graphic that projects self-assurance, effectiveness, and luxury.
Logo design made for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to produce a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.