Plainfield, Illinois Logo Design

Each and every new Plainfield company knows they require a logo, yet few new business owners fully recognize the essential role their logo design can make in their success, or exactly why one logo design functions far better than another. A logo design has an instant and sustaining influence on the financial success of a company, go with the right one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the life of a business.

The logos featured in the ImageCo portfolio help Plainfield, Illinois businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a glance.
  2. Scalability: from labels to movie screens a scalable business logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be lasting and should feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bicycle created for a Plainfield, Illinois coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an old part of the town and wished to cast a vintage feel without appearing as boring or low energy. I fulfilled both of these tasks by designing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscope slide as well as bacteria designed for Plainfield, Illinois medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and consequences of diseases, especially the branch of healthcare which deals with the clinical assessment of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be overly literal with a concept and to a point, this design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more attention grabbing and even more unforgettable.

logo layout with a leaping green frog designed for a family members fun center in Plainfield, Illinois.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a trail, a stream, and also a tree - created for Plainfield, Illinois traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to shoot locations or things but instead communicate emotional journeys by means of the pictures they capture. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Plainfield logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Plainfield logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this specific type of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family as well as with folks that they don’t actually know so as to get honest opinions on the benefit of a design concept. Fortunately, he discussed it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to create their business logo understand how important a logo design is for their company so they are way more vested in the end result. Every logo design project has it’s share of challenges, but the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Plainfield, Illinois book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most vital part of a printed book considering that it is ordinarily the first thing a person views in the book store. For a publishing company, it’s the optimal opportunity that they will ever have to spotlight their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases one of the traits folks often tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was definitely a victory.

 Plainfield logo layout made use of for advertising and marketing and also a label style for Vintage Situation features an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that appeared to be vintage cases. For this custom logo design I strove to come up with a logo that had a fluid vintage feel to it and could be used for anything from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Plainfield, Illinois, style include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo jobs because it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the very same way dental practices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo includes 4 personalities startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how individuals should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo layout created for a hair style workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that communicated a spirit of simplicity and elegance for their new hair studio. I came up with a design that didn’t go the obvious course of crafting just a stylized orchid but instead crafted a business logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a company logo is generally the wrong direction and in this case, the design ended up not being about the flower but instead put the emphasis on the emotion that they wanted to project to their patrons.

Arabian steed logo style produced for a horse ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original organization logo design fashioned to embody the unique physical traits of the Arabian pedigree of equines. With a different head shape and higher tail posture, the Arabian is one of the most easily identifiable horse types in the world.

Las Coffee shop logo design a small restaurant, style includes a changed manuscript typeface which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout contains a modified manuscript font style which hovers above a team of ornate lines and dots.

Logo style for a software developer the layout attributes as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in quite a few cases the meaning behind a company logo is just as important as how it brands the company it represents.

Progress logo layout produced for a Plainfield, Illinois interior designer, style function a series of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Plainfield, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, collaborates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, site inspections, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have been changed to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Plainfield, Illinois logo design job was done for a management coach that enables business leaders to become more effective at overseeing people, expectations, and profitability.
A logo design including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to market their pre-owned products to other sports enthusiasts. I tailored their Plainfield business logo dsign using a graphic which garners the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really produced for an Plainfield, Illinois regional farm it was in reality created for a products broker, and this logo design was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make a graphic that projects esteem, success, and luxury.

 Plainfield Logo design for a not-for-profit, Transforming Point Solutions - the logo layout attribute for outwardly facing arrow and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this instance, I struck a bullseye with the 1st try.

Logo made for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to design a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.