Portage Park Logo Design

Each and every new Portage Park business understands that they require a logo, however few entrepreneurs entirely are aware of the crucial role their logo can make in their financial success, or exactly why one business logo works better than another. A company logo has an immediate and long-term impact on the prosperity of a company, pick the right one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help Portage Park businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bicycle developed for a Portage Park coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening in an older section of the community and wished to project a vintage atmosphere without appearing as monotonous or low energy. I fulfilled each of the jobs by designing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscopic lense slide as well as bacteria made for Portage Park clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and effects of diseases, especially the branch of medicine which works with the laboratory evaluation of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and a lot more unforgettable.

logo layout with a leaping eco-friendly frog developed for a family members fun center in Portage Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, and also a tree - created for Portage Park travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality because travel photographers don’t capture places or things but instead project emotional journeys through the images they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is representative of most good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I attempted to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Portage Park logo but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Portage Park logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, even though he liked the concept, really did not care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get objective viewpoints on the value of a design. Fortunately, he talked about it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange creature in the design world because the people that are inclined to hire an expert to design their logo design understand how important a logo is for their organization so they are way more vested in the result. Every logo job has it’s allotment of hurdles, however the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Portage Park book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it is the most crucial part of a published book because it is often the primary thing a person sees in the bookstore. Concerning a publisher, it’s the absolute best opportunity that they will ever get to publicize their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many occurrences 1 of the traits individuals often tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of air travel and it was undoubtedly a winner.

 Portage Park logo style made use of for advertising as well as a tag design for Vintage Situation includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be antique cases. For this business logo concept I sought to come up with a logo that had a fluid vintage feel to it and could be used for every thing from a web page to a label on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in Portage Park, design consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design jobs considering that it appears that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their advertising in the very same way dental practitioners do every one of their company logos would be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design features 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the opportunity to be understood.

Logo design produced for a hair design studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a feeling of peace and connection for their new hair studio. I created a design which did not go the obvious route of creating merely a stylized orchid but rather designed a business logo which implied a flower in the pattern of a swirl integrated in to the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is in most cases the wrong direction and in this case, the design ended up not being about the orchid but instead put the main focus on the feeling that they really wanted to transmit to their patrons.

Arabian equine logo layout developed for a horse cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo concept fashioned to display the unique physical traits of the Arabian type of equines. By having a different head shape and high tail carriage, the Arabian is one of the very most easily recognizable equine breeds in the entire world.

Las Cafe logo style a tiny dining establishment, layout includes a customized manuscript typeface which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style contains a customized script font which floats above a team of luxuriant lines and also dots.

Logo design for a software program developer the style functions and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in quite a few cases the significance supporting a company logo is equally as important as how it brands the organization it stands for.

Evolve logo design developed for a Portage Park indoor designer, layout attribute a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portage Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, site assessments, programming, research study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in middle of words advanced have been modified to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Portage Park logo design project was done for a leadership expert that helps business professionals to develop into more effective at handling people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a location to market their previously owned equipment to other sports enthusiasts. I created their Portage Park logo dsign with a graphic that garners the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually created for an Portage Park regional farm it was really devised for a commodities broker, and this particular company was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make an identity that projected assurance, financial success, and opulence.
Logo created for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the business owner to develop a business logo which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.