Acute Care 360 ImageCo, Portage Park, Illinois, IL,

ImageCo, Portage Park, Illinois, IL,

Evolv Design logo designed by ImageCo, Portage Park, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Portage Park, Illinois, IL,

Portage Park, Illinois, IL,

ImageCo, Portage Park, Illinois, IL,
ImageCo, Portage Park, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Portage Park, Illinois, IL,

FSA OK logo designed by ImageCo, Portage Park, Illinois, IL,

Emerald Heights logo designed by ImageCo, Portage Park, Illinois, IL,

Club Sapphire logo designed by ImageCo, Portage Park, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Portage Park, Illinois, IL,

School board logo designed by ImageCo, Portage Park, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Portage Park, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Portage Park, Illinois, IL,

Smart kernels logo designed by ImageCo, Portage Park, Illinois, IL,

STRATEGIES ON FINDING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design agency offers a money back guarantee try to bear in mind that they simply cannot refund the time you commit which is much more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a designer can only be judged from the quality of their design work, if the work in their design portfolio does not contain real life examples chances are they won’t be able to deliver a top quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s purpose is to echo your personal vision for your business. If a logo designer isn’t focused on actualizing your vision, the thing they are actually focused on is how quickly they will get paid.

Portage Park LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners establish unforgettable brands. We have done branding work for mechanics, universities, heart surgeons, party planners, cafes, retail stores, and practically every other kind of business concern you can think of. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every design as though it will be used as an electrical sign. Because of our sign first approach our designs can, and have been utilized in everything from clothing labels to billboards. Our sign first technique ensures that our logo designs are just as successful whether they are used in TV commercials or web applications, they are consistently recognizable, comprehended, and always remembered regardless of scale or function.

American Made ★ Design

Something that really sets ImageCo apart from other design firms that you may have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are enlisted to perform, we perform ourselves. Irrespective of the type of project we take on, logo design, web site, trade show exhibit, or electrical sign, we do not, and never will farm-out our customer’s projects to agencies based outside the US. When you contact us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the price of your design project and imposes the terms of how my customers and I conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Virtually every new Portage Park entrepreneur knows they need a logo, yet few new business owners thoroughly grasp the pivotal role their logo can make in their financial success, or the reason that one business logo functions more effectively than another. A logo design has a critical and sustaining effect on the prosperity of a company, choose the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Portage Park companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need consideration, they can be grasped in just a glimpse.
  2. Scalability: from label to posters a scalable logo design will continue to be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they brand.
  5. Relevance: a logo design needs to be timeless and will feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It’s a verb and a noun, it is an identifying mark as well as the process of marking something to make sure that it can be identified, its foundation comes from the brand branded onto animals. Today a brand signifies basically anything with an intention, regardless of whether it be revenue or political parties, a brand is an inherent aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are both from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target market, it’s goal is to produce a mental image that the audience will likely identify with.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When someone says the brand names Ferrari or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals purchase those products. Brand image is why individuals get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the beginning of the majority of branding firms you’ll find that they are quite often rebranded advertising companies. When someone says they are in advertising and marketing many people will likely have a preconceived notion about what they do. Yet when someone says “I’m in branding”… it simply sounds more attractive, possibly it’s since many people do not know what it means to be in branding so it comes off as more mysterious and perhaps even sexy.

Brand Identity – Is an inclusive term that describes the visual aspects of a product or agency that affect view points. This mainly consists of the name, the logo design, the packaging, the colors utilized however can also include sound, illumination, texture, signage, just about anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a type of visual design that helps form the image of a business, a product or a business. Brand identity designers develop logo designs, sign designs, product packaging, as well as collateral material such as cards, stationery, and also brochures. Some identity designers also develop websites and also user interfaces. The crucial role of a brand identity designer is to develop the visual cues and also a psychological tone with the objective of affecting activities, results and understandings.

Featured SIGNS & LOGOS

Retro logo design of a bicycle produced for a Portage Park coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening up in an old part of town and wanted to cast a retro feel without appearing as stodgy or low energy. I achieved the two tasks via developing a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide as well as bacteria made for Portage Park clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and consequences of diseases, especially the branch of healthcare which works with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be extremely literal with a concept and to a point, this specific design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and even more unforgettable.

logo layout with a jumping eco-friendly frog developed for a family fun center in Portage Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - designed for Portage Park travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but instead project emotional journeys by means of the photos they capture. The thought behind this logo design was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Portage Park logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Portage Park logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this specific variety of sea bird.

When I turn a design over to a customer I urge them to share it with friends and family members as well as with people that they don’t even know so as to get unbiased opinions on the benefit of a design concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world because the people that tend to hire a professional to create their logo design realize how vital a logo is for their business so they are much more invested in the final result. Every logo design project possesses it’s allotment of hurdles, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Portage Park publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it is the most vital part of a printed book given that it is often the very first thing a person sees in the book store. With respect to a publisher, it’s the best opportunity that they will ever get to publicize their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances one of the aspects folks often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was undoubtedly a victory.

 Portage Park logo style made use of for advertising and marketing and a tag style for Vintage Situation features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be antique cases. For this brand design I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a website to a label on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in Portage Park, style include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo projects because it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their advertising in the very same way dental offices do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo features 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the chance to be comprehended.

Logo layout produced for a Portage Park hair style studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that projected a sense of serenity and class for their new hair studio. I created a concept which didn’t go the obvious direction of crafting just a stylized orchid but alternatively created a business logo that suggested a flower in the formation of a swirl featured into the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a company logo is frequently the incorrect course and in this case, the design ended up not being about the orchid but instead put the emphasis on the feeling that they really wanted to project to their customers.

Arabian equine logo layout created for an equine cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo concept customized to manifest the unique physical traits of the Arabian kind of equines. By having an identifiable head form and higher tail posture, the Arabian is one of the very most immediately recognizable horse types in the whole world.

Las Cafe, A Portage Park Coffee shop logo style a small restaurant, design includes a modified manuscript font which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style contains a customized script font which floats above a team of luxuriant lines and also dots.

Logo style for a software application programmer the style functions as well as famous Portage Park element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in quite a few cases the meaning behind a logo is equally as important as how it brands the organization it represents.

Advance logo style developed for a Portage Parkindoor designer, style attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Portage Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, coordinates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in Portage Park, the characters for letter V and also A in center of the word progressed have actually been modified to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Portage Park logo design job was performed for a leadership coach that helps business professionals to develop into more successful at supervising people, expectations, and profitability.

A Portage Park business logo layout including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a location to market their used goods to other sports enthusiasts.

I designed their Portage Park logo design using an image which captures the attention of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this Portage Park company logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually produced for an Portage Park area farm it was really developed for a products broker, and this company was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a image that projects confidence, success, and prosperity.

 Portage Park Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for ostensibly facing arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Luckily, in this case, I nailed a bullseye with the 1st try.

Logo design designed for using an indication for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a popular Portage Park sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the owner to create a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,
Electrical sign design for Portage Park restaurnat designed by Portage Park Sign Business
Portage Park logo design and brand identity design for Portage Park commercial businesses
Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,

Logo designed by ImageCo, Portage Park, Illinois, IL,

Logo designed by ImageCo, Portage Park, Illinois, IL,

Logo designed by ImageCo, Portage Park, Illinois, IL,

Logo designed by ImageCo, Portage Park, Illinois, IL,

Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,
Logo designed by ImageCo, Portage Park, Illinois, IL,