Acute Care 360 ImageCo, Quincy, Illinois, IL,

ImageCo, Quincy, Illinois, IL,

Evolv Design logo designed by ImageCo, Quincy, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Quincy, Illinois, IL,

Quincy, Illinois, IL,

ImageCo, Quincy, Illinois, IL,
ImageCo, Quincy, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Quincy, Illinois, IL,

FSA OK logo designed by ImageCo, Quincy, Illinois, IL,

Emerald Heights logo designed by ImageCo, Quincy, Illinois, IL,

Club Sapphire logo designed by ImageCo, Quincy, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Quincy, Illinois, IL,

School board logo designed by ImageCo, Quincy, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Quincy, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Quincy, Illinois, IL,

Smart kernels logo designed by ImageCo, Quincy, Illinois, IL,

STRATEGIES ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to bear in mind that they can not refund the time you commit which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design firm can only be determined from the quality of their design work, if the work in their design portfolio doesn’t contain actual samples odds are they will not be able to produce a quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s purpose is to echo your personal vision for your organization. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how soon they can get paid.

Quincy LOGO DESIGN​

For over twenty years ImageCo has been helping business owners grow unforgettable brand identities. We’ve undertaken branding work for builders, universities, diamond miners, party planners, coffee shops, retail stores, and practically every other kind of business concern you can envision. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be utilized as an electrical sign. Because of our sign first technique our designs can, and have been employed in everything from garment labels to electrical signs. Our sign first method ensures that our logo designs are equally effective whether they are used in television commercials or website headers, they are consistently recognizable, understood, and always remembered irrespective of size or use.

American Made ★ Design

Something which seriously sets ImageCo apart from other design agencies that you probably have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are retained to do, we perform in-house. Regardless of the type of project we undertake, business logo, website design, trade show display, or electric sign, we do not, and never will job out our client’s work to companies based outside the United States. When you phone us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and dictates the conditions of how my customers and I conduct business.

ASPECTS OF A GOOD LOGO DESIGN

Nearly every new Quincy entrepreneur realizes that they require a logo, yet few new business owners entirely comprehend the vital role their company logo can play in their financial success, or precisely why one logo design works more effectively than another. A logo design has an instant and long term influence on the viability of a company, pick the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Quincy businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not require deliberation, they can be understood in just a look.
  2. Scalability: from clothing labels to billboards a scalable business logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they represent.
  5. Relevance: a logo design needs to be enduring and should feel equally relevant today, tomorrow, and 20 years from today.

understand your brand

Brand – It’s both a verb and also a noun, it is an identifying mark and the process of denoting something to make sure that it can be identified, its origin originates from the brand burned onto animals. These days a brand represents practically anything with an intention, regardless of whether it be profit or politics, a brand is an inherent aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy cousin, they are each from the same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition directed at a specific audience, it’s objective is to create a mental image that the target market can connect to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When somebody states the brand names Lamborghini or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes people purchase those brands. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you reflect on the history of the majority of branding firms you’ll find that they are frequently rebranded marketing companies. When somebody claims they are in marketing lots of people will likely have an idea about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a kind of visual design which helps shape the image of a firm, a product or a business organization. Brand identity designers develop logo designs, sign designs, product packaging, and also collateral material such as business cards, stationery, as well as brochures. Some identity designers also develop web sites as well as user interfaces. The essential role of a brand identity designer is to establish the visual cues as well as a psychological tone with the goal of affecting activities, outcomes and assumptions.

Featured SIGNS & LOGOS

Retro logo design of a bicycle developed for a Quincy coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening in an older part of town and wanted to visualize a vintage feel without appearing as uninteresting or low energy. I fulfilled both tasks via developing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscope slide and also bacteria created for Quincy medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and effects of diseases, mainly the branch of medicine which deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be excessively literal with a design and to a degree, this design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and more memorable.

logo design with a jumping environment-friendly frog developed for a household fun center in Quincy.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - made for Quincy traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture places or things but rather project emotional journeys by means of the images they capture. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I made an effort to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Quincy logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Quincy logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, didn’t care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this specific breed of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced opinions on the worthiness of a design. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire a professional to design their logo design comprehend how essential a logo is for their business so they are much more invested in the result. Every logo design job has it’s portion of difficulties, however the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Quincy publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most critical part of a printed book because it is ordinarily the primary thing a person sees in the bookstore. With regard to a publisher, it’s the absolute best opportunity they will likely ever have to publicize their product and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many instances 1 of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was surely a success.

 Quincy logo layout utilized for marketing as well as a tag layout for Vintage Case includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be older cases. For this brand design I sought to come up with a logo that possessed a fluid vintage feel to it and could be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in Quincy, style consist of an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo jobs considering that it appears that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental offices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design features 4 characters surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be understood.

Logo layout created for a Quincy hair style studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried an atmosphere of calmness and elegance for their new hair studio. I came up with a design which did not go the obvious course of crafting simply a stylized orchid but rather created a logo design which implied a flower in the formation of a swirl blended into the letter O in the title and by putting attention on the concept using the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is more often than not the wrong course and in this case, the design ended up not being about the orchid but instead placed the importance on the perception that they wanted to forecast to their customers.

Arabian horse logo design produced for an equine ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original brand concept fashioned to symbolize the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and very high tail carriage, the Arabian is one of the highly immediately recognizable equine types in the entire world.

Las Cafe, A Quincy Coffee shop logo design a little restaurant, style consists of a changed script font which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design contains a modified script typeface which floats above a team of elaborate lines and dots.

Logo layout for a software program designer the design features and renowned Quincy aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the symbolism supporting a company logo is just as important as how it brands the enterprise it represents.

Progress logo layout created for a Quincyindoor designer, layout function a series of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Quincy interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, location evaluations, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions in Quincy, the characters for letter V and A in center of words advanced have actually been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Quincy logo design assignment was completed for a leadership expert that enables business leaders to develop into more successful at supervising people, expectations, and profitability.

A Quincy business logo design featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand goods to other sports enthusiasts.

I designed their Quincy logo design design utilizing an illustration which garners the attention of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Quincy company logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really designed for an Quincy area farm it was in reality developed for an investments broker, and this creative logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a graphic that projected trust, success, and opulence.

 Quincy Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for ostensibly facing arrowhead and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Thankfully, in this instance, I struck a bullseye with the very first shot.

Logo design created for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a renowned Quincy sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to develop a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,
Electrical sign design for Quincy restaurnat designed by Quincy Sign Shop
Quincy logo design and brand identity design for Quincy commercial businesses
Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,

Logo designed by ImageCo, Quincy, Illinois, IL,

Logo designed by ImageCo, Quincy, Illinois, IL,

Logo designed by ImageCo, Quincy, Illinois, IL,

Logo designed by ImageCo, Quincy, Illinois, IL,

Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,
Logo designed by ImageCo, Quincy, Illinois, IL,