Rock Island Logo Design

Every new Rock Island business realizes that they need a logo, yet few new business owners thoroughly recognize the essential role their organization logo will play in their success, or why one business logo functions more effectively than another. A company logo has an instant and long-term influence on the success of a business, choose the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Rock Island businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be realized in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo must be lasting and should feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bike created for a Rock Island coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an old section of the town and hoped to visualize a nostalgic feel without appearing as boring or low energy. I achieved the two tasks by means of designing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also bacteria made for Rock Island medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and outcomes of diseases, mainly the field of medicine that works with the clinical evaluation of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and even more unforgettable.

logo style with a leaping green frog developed for a family members fun center in Rock Island.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a trail, a stream, and also a tree - created for Rock Island travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field because travel photographers tend not to capture locations or things but instead convey emotional journeys through the photos they record. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of most good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I attempted to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Rock Island logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Rock Island logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I urge them to share it with friends and colleagues and family as well as with folks that they don’t even know so as to get unprejudiced assessments on the merit of a concept. Fortunately, he discussed it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that have a tendency to hire an expert to create their logo recognize how vital a logo design is for their company so they are way more invested in the final result. Every logo design project possesses it’s share of difficulties, but the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Rock Island book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it really is the most important part of a printed book considering that it is in most cases the very first thing a person views in the book shop. With respect to a publishing company, it’s the optimal opportunity they will ever get to promote their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many instances one of the traits people tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service based in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of air travel and it was surely a winner.

 Rock Island logo style used for advertising and also a label design for Vintage Case features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be older cases. For this custom logo concept I attempted to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for everything from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo design produced for an orthodontist in Rock Island, style include an arc with lines intersecting through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo design jobs because it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 characters surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how people should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the opportunity to be comprehended.

Logo style created for a hair layout workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that communicated a feeling of calmness and connection for their new hair studio. I created a concept which didn’t go the obvious course of crafting just a stylized orchid but rather created a company logo that suggested a flower in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the concept with the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is generally the incorrect route and in this case, the design ended up not being about the orchid but instead laid the main focus on the perception that they really wanted to transmit to their patrons.

Arabian horse logo layout created for a steed ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo design styled to symbolize the unique physical traits of the Arabian pedigree of equines. With an unique head form and very high tail posture, the Arabian is one of the highly immediately identifiable equine breeds in the entire world.

Las Cafe logo design a little dining establishment, style consists of a modified script typeface which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, layout consists of a customized script font style which hovers above a group of ornate lines and dots.

Logo layout for a software developer the style features and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in quite a few cases the substance supporting a company logo is just as important as how it brands the company it stands for.

Progress logo design created for a Rock Island indoor developer, layout function a collection of red circles that converge and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rock Island interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location examinations, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in middle of words advanced have actually been changed to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Rock Island logo design project was carried out for a leadership advisor that aids business leaders to develop into more efficient at managing people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a location to market their pre-owned products to other sports enthusiasts. I tailored their Rock Island business logo dsign using an illustration that captures the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually designed for an Rock Island area farm it was really devised for a products broker, and this business logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design an identity that projected confidence, financial success, and luxury.
Logo developed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the owner to produce a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.