Acute Care 360 ImageCo, Round Lake, Illinois, IL,

ImageCo, Round Lake, Illinois, IL,

Evolv Design logo designed by ImageCo, Round Lake, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Round Lake, Illinois, IL,

Round Lake, Illinois, IL,

ImageCo, Round Lake, Illinois, IL,
ImageCo, Round Lake, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Round Lake, Illinois, IL,

FSA OK logo designed by ImageCo, Round Lake, Illinois, IL,

Emerald Heights logo designed by ImageCo, Round Lake, Illinois, IL,

Club Sapphire logo designed by ImageCo, Round Lake, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Round Lake, Illinois, IL,

School board logo designed by ImageCo, Round Lake, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Round Lake, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Round Lake, Illinois, IL,

Smart kernels logo designed by ImageCo, Round Lake, Illinois, IL,

STRATEGIES ON FINDING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to bear in mind that they can’t refund the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design agency can only be judged from the quality of their portfolio, if the work in their design portfolio does not feature actual examples chances are they won’t be able to produce a top quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s objective is to reflect your unique vision for your organization. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how soon they will get paid.

Round Lake LOGO DESIGN​

For over 20 years ImageCo has been helping business owners grow unforgettable brands. We have performed branding work for farmers, universities, diamond miners, wedding singers, cafes, retailers, and just about every other kind of business you can imagine. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be employed as an electric sign. As a result of our sign first strategy our designs can, and have been employed in everything from garment labels to electrical signs. Our sign first method guarantees that our logos are just as reliable whether they are used in TV commercials or website apps, they are consistently identifiable, understood, and remembered irrespective of size or purpose.

American Made ★ Design

Something that truly sets ImageCo apart from other design companies that you might have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we do in-house. Regardless of the kind of design project we accept, logo, web page, trade show booth, or electric sign, we do not, and never will contract out our client’s projects to organizations located outside the USA. Whenever you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the cost of your project and imposes the terms of how we conduct business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Virtually every new Round Lake company realizes that they require a logo, but few new business owners fully understand the essential role their logo design can play in their becoming successful, or the reason that one logo design performs better than another. A company logo has an immediate and lasting impact on the growth of a business, select the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Round Lake businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos don’t need consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at every size.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they brand.
  5. Relevance: a company logo should be timeless and will feel equally relevant today, tomorrow, and forty years from today.

understand your brand

Brand – It’s a verb and a noun, it’s an identifying mark as well as the process of noting something to ensure that it could be recognized, its genesis originates from the mark burned onto livestock. Today a brand signifies practically anything with a motive, regardless of whether it be earnings or government agencies, a brand is an innate aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are all from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target market, it’s objective is to create an image that the audience can relate to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When somebody says the brand names Ferrari or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals buy those products. Brand image is why people acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the history of most branding companies you’ll find that they are frequently rebranded advertising and marketing firms. When somebody says they are in advertising the majority of people will likely have a preconceived notion about what they do. But when a person says “I am in branding”… it simply sounds much more attractive, possibly it’s due to the fact that lots of people don’t understand what it implies to be in branding so it comes off as more mysterious and perhaps even sexy.

Brand Identity – Is an inclusive term that defines the visual elements of a product or company that influence view points. This largely includes the name, the logo, the product packaging, the colors used however can likewise include sound, illumination, texture, signs, actually anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a kind of visual design that helps form the perception of a business, a product or a business. Brand identity designers develop logo designs, signage designs, product packaging, and collateral material such as business cards, stationery, as well as brochures. Some identity designers also develop web sites as well as software interfaces. The vital role of a brand identity designer is to create the visual cues and also an emotional tone with the objective of affecting actions, end results as well as understandings.

select signs/logos

Retro logo design of a bike produced for a Round Lake coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an old part of the town and really wanted to visualize a retro atmosphere without coming across as uninteresting or low energy. I achieved both jobs by designing a symbol design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and bacteria made for Round Lake medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and effects of diseases, mainly the field of healthcare that works with the clinical assessment of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and even more unforgettable.

logo layout with a jumping environment-friendly frog designed for a family enjoyable center in Round Lake.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and a tree - developed for Round Lake traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers tend not to capture locations or things but rather convey emotional experiences through the images they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of most good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something much the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Round Lake logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Round Lake logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, even though he loved the concept, didn’t care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular type of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and colleagues and family as well as with other people that they don’t actually know so as to get neutral opinions on the worthiness of a design concept. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to create their logo design understand how essential a logo design is for their business so they are much more invested in the outcome. Every logo project possesses it’s portion of challenges, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Round Lake book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most necessary part of a printed book given that it is usually the primary thing a person views in the book store. Concerning a publishing company, it’s the best opportunity they will likely ever get to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many cases one of the traits consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was certainly a victory.

 Round Lake logo style made use of for marketing as well as a tag style for Vintage Instance features an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which seemed to be vintage cases. For this logo concept I tried to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for every thing from a web site to a label on brand new cases that looked like they were from another point in time.

Logo produced for an orthodontist in Round Lake, design include an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo projects due to the fact that it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the very same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo includes 4 personalities staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how individuals should think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself won’t have the chance to be understood.

Logo layout developed for a Round Lake hair design workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated a spirit of calmness and elegance for their new hair salon. I came up with a design which did not go the obvious route of designing simply a stylized orchid but alternatively designed a logo that suggested a flower in the pattern of a swirl blended in to the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a business logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the attention on the emotion that they really wanted to transmit to their clients.

Arabian horse logo layout produced for an equine ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype design fashioned to exemplify the unique physical traits of the Arabian kind of horses. By having a distinctive head form and higher tail posture, the Arabian is one of the very most easily identifiable horse lineages in the whole world.

Las Cafe, A Round Lake Coffee shop logo style a tiny dining establishment, style consists of a modified manuscript typeface which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, design consists of a customized manuscript font which hovers over a team of ornate lines and dots.

Logo style for a software application designer the style features as well as renowned Round Lake element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in many cases the meaning supporting a logo design is equally as important as how it brands the enterprise it stands for.

Advance logo design developed for a Round Lakeindoor designer, layout function a collection of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Round Lake interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, site examinations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in Round Lake, the characters for letter V and A in center of words advanced have been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Round Lake logo design project was completed for a management expert that helps business professionals to become more effective at handling people, expectations, and productivity.

A Round Lake business logo layout including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell their previously owned products to other sports enthusiasts.

I tailored their Round Lake business logo design with an image which pulls in the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo design MQ farms, this Round Lake company logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually created for an Round Lake regional farm it was actually created for an investments broker, and this creative logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a graphic that projects assurance, financial success, and prosperity.

 Round Lake Logo design for a nonprofit, Turning Point Solutions - the logo style feature for outwardly encountering arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Fortunately, in this instance, I struck a bullseye with the 1st shot.

Logo created for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script typeface that is similar to a renowned Round Lake sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the proprietor to produce a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,
Electrical sign design for Round Lake restaurnat designed by Round Lake Sign Business
Round Lake logo design and brand identity design for Round Lake businesses
Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,

Logo designed by ImageCo, Round Lake, Illinois, IL,

Logo designed by ImageCo, Round Lake, Illinois, IL,

Logo designed by ImageCo, Round Lake, Illinois, IL,

Logo designed by ImageCo, Round Lake, Illinois, IL,

Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,
Logo designed by ImageCo, Round Lake, Illinois, IL,