Skokie, Illinois Logo Design

Nearly every new Skokie business knows they need a logo, however few new business owners entirely understand the vital role their business logo can play in their financial success, or why one business logo performs better than another. A logo design has an immediate and long-term influence on the financial success of a company, choose the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the longevity of a business.

The logos presented in the ImageCo portfolio help Skokie, Illinois companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be lasting and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a Skokie, Illinois coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually launching in an old part of the area and hoped to cast an old-fashioned vibe without coming across as monotonous or low energy. I accomplished each of the tasks by means of developing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscope slide and germs created for Skokie, Illinois medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and consequences of diseases, mainly the field of healthcare which works with the laboratory examination of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and much more memorable.

logo design with a jumping green frog made for a family fun facility in Skokie, Illinois.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, as well as a tree - made for Skokie, Illinois traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot places or things but rather communicate emotional journeys through the photos they record. The idea behind this logo design was to use negative space to project more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I attempted to do something the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Skokie logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Skokie logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, while he loved the concept, really did not care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get unbiased point of views on the merit of a design. Fortunately, he talked about it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo understand how important a logo is for their business so they are way more invested in the end result. Every logo project has it’s portion of hurdles, however the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Skokie, Illinois publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it really is the most vital part of a published book given that it is often the very first thing a person views in the bookstore. With regard to a publisher, it’s the optimal opportunity that they will ever have to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many occurrences 1 of the traits individuals usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was certainly a winner.

 Skokie logo design utilized for advertising and also a label layout for Vintage Case features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be older cases. For this business logo concept I sought to come up with a logo that provided a fluid vintage feel to it and could easily be used for anything from a website to a label on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Skokie, Illinois, design include an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design projects due to the fact that it seems that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the very same way dental practitioners do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 characters staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how individuals should think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself won’t have the likelihood to be comprehended.

Logo style produced for a hair style workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that carried a spirit of calmness and class for their new hair salon. I created a design which didn’t go the obvious route of making merely a stylized orchid but rather created a company logo which implied an orchid in the pattern of a swirl integrated into the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a business logo is frequently the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the focus on the perception that they really wanted to forecast to their patrons.

Arabian steed logo layout created for a steed cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind creative logo design styled to embody the unique physical traits of the Arabian type of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the most quite easily identifiable horse types in the entire world.

Las Coffee shop logo style a tiny restaurant, design includes a modified manuscript typeface which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, style includes a modified script font style which hovers above a team of ornate lines and dots.

Logo style for a software program designer the layout functions and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the symbolism behind a company logo is just as important as how it serves the company it stands for.

Advance logo style developed for a Skokie, Illinois indoor developer, style function a collection of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Skokie, Illinois interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, location assessments, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have been changed to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Skokie, Illinois logo design project was undertaken for a leadership expert that assists business professionals to become more successful at supervising people, expectations, and profitability.
A logo layout including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell off their pre-owned products to other sports enthusiasts. I tailored their Skokie logo design dsign utilizing an image which pulls in the attention of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually developed for an Skokie, Illinois area farm it was actually designed for a commodities broker, and this particular logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projects self-assurance, financial success, and luxury.

 Skokie Logo design for a nonprofit, Transforming Point Solutions - the logo style feature for outwardly encountering arrow as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Luckily, in this case, I struck a bullseye with the first go.

Logo design designed for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to create a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.