Acute Care 360 ImageCo, Skokie, Illinois, IL,

ImageCo, Skokie, Illinois, IL,

Evolv Design logo designed by ImageCo, Skokie, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Skokie, Illinois, IL,

Skokie, Illinois, IL,

ImageCo, Skokie, Illinois, IL,
ImageCo, Skokie, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Skokie, Illinois, IL,

FSA OK logo designed by ImageCo, Skokie, Illinois, IL,

Emerald Heights logo designed by ImageCo, Skokie, Illinois, IL,

Club Sapphire logo designed by ImageCo, Skokie, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Skokie, Illinois, IL,

School board logo designed by ImageCo, Skokie, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Skokie, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Skokie, Illinois, IL,

Smart kernels logo designed by ImageCo, Skokie, Illinois, IL,

POINTERS FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to remember that they can not reimburse the time you commit which is much more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design agency can only be evaluated from the quality of their portfolio, if the work in their design portfolio doesn’t contain real world examples odds are they will never be able to deliver a quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s purpose is to reflect your personal vision for your company. If a logo designer isn’t focused on actualizing your vision, the thing they are actually focused on is how soon they can get paid.

Skokie LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs cultivate memorable brands. We have performed logo design work for farmers, schools, diamond miners, party planners, cafes, retailers, and practically every other kind of business you can envision. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be used as an electric sign. Because of our sign first approach our identity designs can, and have been used in everything from garment labels to electrical signs. Our sign first approach insures that our logos are just as successful whether they are used in TV commercials or web applications, they are consistently identifiable, understood, and remembered irrespective of scale or function.

American Made ★ Design

Something which seriously sets ImageCo apart from other design companies that you might possibly have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we do in-house. No matter the type of design project we accept, business logo, business website, trade show banners, or electrical sign, we do not, and never will contract out our customer’s work to 3rd parties based outside the US. Whenever you call us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the price of your design project and dictates the conditions of how we conduct business.

ASPECTS OF A POWERFUL LOGO DESIGN

It’s likely that every new Skokie entrepreneur understands that they probably need a logo, but few start ups thoroughly understand the key role their logo can make in their financial success, or exactly why one logo design performs more effectively than another. A business logo has an immediate and lasting effect on the financial success of a company, pick the right one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life of a business. The logos included in the ImageCo portfolio help Skokie companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not require scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from label to billboards a scalable business logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they brand.
  5. Relevance: a logo design needs to be ageless and should feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It is both a verb and also a noun, it’s an identifying mark and also the process of noting something to make sure that it could be distinguished, its genesis originates from the brand burned onto animals. These days a brand represents pretty much anything with an objective, whether it be revenue or government agencies, a brand is an intrinsic aspect of specifying the worth of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are all from the same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a target market, it’s objective is to create an image that the target market can connect to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When someone states the names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals buy those products. Brand image is why people acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the origin of many branding agencies you’ll find that they are often rebranded advertising and marketing firms. When someone says they are in advertising and marketing most people will likely have an idea about the type of work they do anything that can be seen, felt or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a type of visual design which helps form the perception of a company, a product or a business organization. Brand identity designers develop logo designs, signage designs, product packaging, and collateral material such as business cards, stationery, and brochures. Some identity designers also build websites and software interfaces. The important duty of a brand identity designer is to create the visual cues and a psychological tone with the goal of affecting actions, results as well as understandings.

Featured signs/logos

Retro logo style of a bike created for a Skokie coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening up in an old section of the area and really wanted to project a vintage feel without coming across as uninteresting or low energy. I fulfilled both jobs by means of creating a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscope slide as well as bacteria designed for Skokie clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and consequences of diseases, mainly the field of healthcare which works with the laboratory examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and even more meaningful.

logo design with a jumping environment-friendly frog designed for a family enjoyable facility in Skokie.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to incorporate a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - created for Skokie travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional journeys by means of the images they record. The thought behind this logo composition was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of most good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I tried to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Skokie logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Skokie logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get honest point of views on the benefit of a design concept. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that tend to hire a professional to create their logo design recognize how essential a logo is for their company so they are much more invested in the final result. Every logo project possesses it’s allotment of difficulties, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Skokie book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most necessary part of a printed book given that it is ordinarily the primary thing a person sees in the bookstore. With respect to a publishing company, it’s the opportunity they will likely ever get to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many occurrences 1 of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was definitely a victory.

 Skokie logo style utilized for marketing and a tag style for Vintage Instance features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be vintage cases. For this business logo concept I tried to come up with a logo that possessed a fluid vintage feel to it and could be utilized for anything from a web page to a label on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Skokie, layout consist of an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design jobs because it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo includes 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how people should think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the chance to be understood.

Logo design developed for a Skokie hair layout studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which conveyed a feeling of serenity and class for their new hair studio. I created a design which didn’t go the obvious direction of crafting merely a stylized orchid but alternatively crafted a business logo that implied a flower in the formation of a swirl incorporated into the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a business logo is usually the wrong path and in this case, the design ended up not being about the flower but instead placed the emphasis on the perception that they wanted to transmit to their patrons.

Arabian horse logo design developed for an equine ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo design customized to illustrate the unique physical traits of the Arabian breed of horses. By having a different head form and very high tail posture, the Arabian is one of the highly easily recognizable equine breeds in the whole world.

Las Cafe, A Skokie Coffee shop logo design a small restaurant, layout includes a customized script typeface which floats above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style contains a customized manuscript font which hovers over a team of elaborate lines as well as dots.

Logo design for a software program designer the design features as well as iconic Skokie component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in quite a few cases the substance supporting a company logo is equally as important as how it brands the company it stands for.

Develop logo layout created for a Skokieinterior developer, layout function a collection of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Skokie interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site evaluations, programming, research study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Skokie, the personalities for letter V and A in center of words advanced have actually been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Skokie logo design assignment was done for a leadership advisor that aids business professionals to develop into more effective at handling people, expectations, and profitability.

A Skokie business logo design including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a spot to sell off their pre-owned items to other sports enthusiasts.

I created their Skokie logo design design utilizing an image that garners the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo style MQ ranches, this Skokie company logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an Skokie area farm it was really devised for a commodities broker, and this particular company was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a brand mark that projected self-assurance, financial success, and prosperity.

 Skokie Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for ostensibly dealing with arrowhead and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the very first go.

Logo designed for using an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a well-known Skokie sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the proprietor to produce a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,
Electrical sign design for Skokie restaurnat designed by Skokie Sign Shop
Skokie logo design and brand identity design for Skokie retailers
Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,

Logo designed by ImageCo, Skokie, Illinois, IL,

Logo designed by ImageCo, Skokie, Illinois, IL,

Logo designed by ImageCo, Skokie, Illinois, IL,

Logo designed by ImageCo, Skokie, Illinois, IL,

Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,
Logo designed by ImageCo, Skokie, Illinois, IL,