Skokie Logo Design

Each and every new Skokie business realizes that they require a logo, however few new business owners thoroughly recognize the key role their business logo can play in their success, or exactly why one logo design performs more effectively than another. A company logo has an immediate and sustaining influence on the prosperity of a business, go with the right one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Skokie companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be lasting and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bike produced for a Skokie coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an old section of the area and hoped to cast a vintage tone without appearing as stodgy or low energy. I achieved both tasks by means of creating a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also germs developed for Skokie medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and effects of diseases, mainly the field of medicine that deals with the clinical assessment of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more focus grabbing and much more memorable.

logo layout with a jumping environment-friendly frog designed for a household fun center in Skokie.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, and a tree - designed for Skokie travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture places or things but instead project emotional experiences through the images they record. The thought behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with just words. I attempted to do something similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Skokie logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Skokie logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get neutral point of views on the worthiness of a design concept. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world given that the people that tend to hire an expert to create their logo recognize how essential a logo design is for their business so they are much more vested in the end result. Every logo project has it’s allotment of difficulties, however the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Skokie book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most important part of a printed book because it is usually the primary thing a person views in the bookstore. With respect to a publishing company, it’s the opportunity that they will likely ever have to spotlight their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many instances 1 of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was undoubtedly a success.

 Skokie logo design used for advertising and marketing as well as a tag layout for Vintage Case features an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be older cases. For this brand concept I sought to come up with a logo that provided a fluid old-fashioned feel to it and could be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Skokie, design include an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design projects because it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the very same way dental offices do every one of their logos would definitely be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo features 4 personalities startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo design produced for a hair layout studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that communicated a sense of ease and elegance for their new hair salon. I created a concept that did not go the obvious path of crafting just a stylized orchid but alternatively created a company logo which implied an orchid in the formation of a swirl incorporated into the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is frequently the wrong route and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they really wanted to forecast to their patrons.

Arabian steed logo style created for a steed cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct creative logo design fashioned to display the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and higher tail carriage, the Arabian is one of the highly quite easily recognizable equine lineages in the world.

Las Coffee shop logo layout a little restaurant, style contains a customized manuscript typeface which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout includes a modified manuscript font which floats above a team of ornate lines and dots.

Logo design for a software application designer the layout features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the meaning supporting a company logo is equally as important as how it brands the organization it represents.

Evolve logo design created for a Skokie indoor developer, style function a collection of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Skokie interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, site inspections, programming, research study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word progressed have been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Skokie logo design job was performed for a management advisor that assists business leaders to develop into more effective at overseeing people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their previously owned items to other sports enthusiasts. I designed their Skokie business logo dsign utilizing an illustration that captures the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really designed for an Skokie area farm it was in reality designed for an investments broker, and this particular company was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a graphic that projected confidence, success, and prosperity.
Logo made for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to produce a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.