South Elgin Logo Design

Every new South Elgin organization knows they require a logo, but few new business owners thoroughly realize the vital role their company logo can take in their financial success, or the reason that one logo design works more effectively than another. A business logo has an instant and long-term influence on the success of a company, go with the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the life of a business. The logos presented in the ImageCo portfolio help South Elgin businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not demand deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo needs to be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bicycle created for a South Elgin coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening in an older section of the city and really wanted to visualize a retro tone without coming across as monotonous or low energy. I accomplished each of the jobs by means of creating a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo style with a microscope slide and also germs designed for South Elgin medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and consequences of diseases, mainly the field of healthcare which works with the laboratory assessment of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more interest grabbing and a lot more unforgettable.

logo style with a leaping eco-friendly frog made for a family members enjoyable facility in South Elgin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, as well as a tree - developed for South Elgin travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers don’t capture places or things but instead communicate emotional journeys through the pictures they capture. The thought behind this logo design was to use negative space to project more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I tried to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  South Elgin logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 South Elgin logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, while he loved the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get impartial opinions on the merit of a design. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that are inclined to hire an expert to create their logo recognize how essential a logo design is for their business so they are way more vested in the end result. Every logo project possesses it’s allotment of hurdles, but the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for South Elgin book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it really is the most necessary part of a printed book since it is ordinarily the very first thing a person sees in the bookstore. With regard to a publishing company, it’s the optimal opportunity that they will ever get to spotlight their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many cases 1 of the items consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline based in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was surely a winner.

 South Elgin logo style used for advertising as well as a label style for Vintage Situation features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be older cases. For this logo concept I tried to come up with a logo that provided a fluid retro feel to it and could easily be utilized for anything from a website to a label on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in South Elgin, layout consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design jobs due to the fact that it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo features 4 characters staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate exactly how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself will never have the chance to be comprehended.

Logo design developed for a hair layout studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which carried a spirit of calmness and connection for their new hair studio. I came up with a concept which did not go the obvious direction of making simply a stylized orchid but alternatively delivered a logo design that implied an orchid in the pattern of a swirl integrated into the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a company logo is generally the incorrect path and in this case, the design ended up not being about the flower but instead placed the emphasis on the emotion that they wanted to forecast to their clients.

Arabian steed logo style created for a steed cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo concept fashioned to embody the unique physical traits of the Arabian pedigree of horses. With an unique head shape and high tail posture, the Arabian is one of the highly quite easily recognizable horse types in the entire world.

Las Cafe logo layout a small dining establishment, style consists of a customized script font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, style includes a modified manuscript typeface which hovers over a team of ornate lines as well as dots.

Logo layout for a software program programmer the design features as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in many cases the substance behind a company logo is equally as important as how it brands the business it represents.

Advance logo design created for a South Elgin interior developer, style feature a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Elgin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, coordinates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site inspections, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have been changed to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Elgin logo design project was performed for a leadership guide that aids business leaders to develop into more effective at handling people, expectations, and profitability.

A logo design including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell off their secondhand items to other sports enthusiasts. I designed their South Elgin logo design dsign utilizing an image which grabs the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really produced for an South Elgin area farm it was in reality developed for a products broker, and this particular logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a brand mark that projected self-assurance, success, and wealth.
Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to develop a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.