South Holland Logo Design

Each and every new South Holland venture understands that they need a logo, however few new business owners thoroughly recognize the essential role their organization logo can make in their financial success, or why one logo design works more effectively than another. A logo has a critical and lasting impact on the growth of a business, go with the correct one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help South Holland companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not demand deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be timeless and should feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bicycle created for a South Holland coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening up in an older part of the city and hoped to project an old-fashioned feel without appearing as monotonous or low energy. I fulfilled both of these tasks by means of developing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and germs created for South Holland clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and consequences of diseases, mainly the field of healthcare that works with the laboratory assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more focus grabbing and much more memorable.

logo design with a leaping green frog made for a family enjoyable center in South Holland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and also a tree - developed for South Holland traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to capture places or things but rather convey emotional experiences by means of the images they record. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of most professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I attempted to do something much the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  South Holland logo but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 South Holland logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family as well as with people that they don’t actually know so as to get unbiased assessments on the worthiness of a concept. Fortunately, he talked about it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo realize how essential a logo is for their organization so they are much more invested in the end result. Every logo design project possesses it’s allotment of challenges, but the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for South Holland book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it really is the most necessary part of a published book considering that it is usually the primary thing a person sees in the bookstore. With regard to a publisher, it’s the opportunity they will ever get to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many cases one of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of air travel and it was undoubtedly a winner.

 South Holland logo layout made use of for advertising and a label layout for Vintage Instance includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be antique cases. For this brand concept I attempted to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo produced for an orthodontist in South Holland, style consist of an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design jobs considering that it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the exact same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design features 4 characters staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how individuals should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the likelihood to be understood.

Logo design produced for a hair layout workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which projected a sense of tranquility and class for their new hair salon. I came up with a design which didn’t go the obvious direction of designing merely a stylized orchid but rather delivered a company logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is generally the incorrect path and in this case, the design ended up not being about the flower but instead laid the attention on the emotion that they wanted to transmit to their customers.

Arabian steed logo style created for a horse ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype concept styled to embody the unique physical traits of the Arabian kind of equines. With a different head shape and high tail carriage, the Arabian is one of the most immediately identifiable horse types in the entire world.

Las Coffee shop logo style a small restaurant, style includes a changed manuscript typeface which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout consists of a modified script font which floats over a group of luxuriant lines as well as dots.

Logo style for a software application programmer the style functions as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the meaning behind a logo is just as important as how it brands the organization it stands for.

Advance logo layout created for a South Holland interior developer, style attribute a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Holland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location inspections, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have actually been changed to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Holland logo design project was undertaken for a leadership consultant that helps business leaders to become more effective at managing people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to sell off their previously owned equipment to other sports enthusiasts. I created their South Holland logo design dsign utilizing a graphic that grabs the interest of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really created for an South Holland regional farm it was really designed for an investments broker, and this logo design was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a image that projects confidence, effectiveness, and luxury.
Logo created for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to develop a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.