South Shore Logo Design

Virtually every new South Shore business realizes that they need a logo, however few entrepreneurs entirely understand the pivotal role their company logo can play in their financial success, or precisely why one logo functions better than another. A company logo has a critical and lasting effect on the financial success of a business, pick the right one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help South Shore companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at any size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be timeless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bicycle created for a South Shore coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an old part of the community and wished to cast a vintage feel without coming across as stodgy or low energy. I achieved both of these tasks by developing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide as well as bacteria designed for South Shore medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and effects of diseases, especially the branch of healthcare which works with the clinical assessment of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and even more unforgettable.

logo style with a leaping eco-friendly frog developed for a family fun center in South Shore.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a hill, a trail, a stream, and also a tree - designed for South Shore travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot places or things but instead communicate emotional experiences by means of the photos they capture. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  South Shore logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 South Shore logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I truly savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get honest viewpoints on the value of a design. Fortunately, he shared it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that tend to hire a professional to design their logo comprehend how important a logo design is for their business so they are way more invested in the result. Every logo project possesses it’s portion of difficulties, but the biggest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for South Shore publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it really is the most crucial part of a published book since it is ordinarily the very first thing a person sees in the book shop. With respect to a publisher, it’s the optimal opportunity that they will ever have to spotlight their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many occurrences 1 of the aspects people tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline located in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was certainly a winner.

 South Shore logo design used for marketing and a tag design for Vintage Instance includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be much older cases. For this brand design I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for everything from a website to a label on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in South Shore, layout include an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design projects considering that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the very same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design features 4 characters staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain exactly how individuals should think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo layout created for a hair style studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related an atmosphere of peace and elegance for their new hair salon. I created a design which didn’t go the obvious direction of creating merely a stylized orchid but alternatively designed a logo that implied a flower in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo is frequently the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the main focus on the emotion that they wanted to forecast to their customers.

Arabian equine logo design developed for a horse cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique business logo design styled to manifest the unique physical traits of the Arabian kind of equines. With an unique head shape and higher tail posture, the Arabian is one of the very most quite easily recognizable equine types in the world.

Las Coffee shop logo layout a little dining establishment, design includes a changed manuscript typeface which floats above a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, layout consists of a modified manuscript typeface which floats over a team of ornate lines and also dots.

Logo layout for a software programmer the layout functions as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the substance behind a logo is just as important as how it serves the organization it represents.

Evolve logo style developed for a South Shore indoor designer, style attribute a series of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Shore interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, coordinates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, site assessments, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have been changed to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Shore logo design assignment was undertaken for a management advisor that aids business leaders to develop into more successful at handling people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a location to market their previously owned products to other sports enthusiasts. I tailored their South Shore logo design dsign using an image which garners the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually designed for an South Shore area farm it was in reality created for an investments broker, and this particular company was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make a graphic that projects self-confidence, effectiveness, and prosperity.
Logo design developed for the use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to create a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.