Acute Care 360 ImageCo, Springfield, Illinois, IL,

ImageCo, Springfield, Illinois, IL,

Evolv Design logo designed by ImageCo, Springfield, Illinois, IL,

Red Panda Publishers logo designed by ImageCo, Springfield, Illinois, IL,

Springfield, Illinois, IL,

ImageCo, Springfield, Illinois, IL,
ImageCo, Springfield, Illinois, IL,

Mid Valley Pathology logo designed by ImageCo, Springfield, Illinois, IL,

FSA OK logo designed by ImageCo, Springfield, Illinois, IL,

Emerald Heights logo designed by ImageCo, Springfield, Illinois, IL,

Club Sapphire logo designed by ImageCo, Springfield, Illinois, IL,

Downtown Dogs logo designed by ImageCo, Springfield, Illinois, IL,

School board logo designed by ImageCo, Springfield, Illinois, IL,

Ferry Street Coffee Company logo designed by ImageCo, Springfield, Illinois, IL,

Stoney Forensic logo designed by ImageCo, Springfield, Illinois, IL,

Smart kernels logo designed by ImageCo, Springfield, Illinois, IL,

STRATEGIES FOR PICKING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design company offers a money back guarantee try to remember that they simply cannot refund the time you invest which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be judged by the quality of their design work, if the work in their design portfolio doesn’t feature real life examples odds are they won’t be able to produce a quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s objective is to echo your personal vision for your business. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how fast they will get paid.

Springfield LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs cultivate unforgettable brands. We have performed logo design work for farmers, colleges, heart surgeons, wedding singers, restaurants, retailers, and practically every other kind of business concern you can think of. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be utilized as an electrical sign. Because of our sign first technique our logo designs can, and have been used in everything from garment labels to billboards. Our sign first technique insures that our logo designs are just as reliable whether they are used in television commercials or website applications, they are consistently identifiable, comprehended, and always remembered irrespective of scale or use.

American Made ★ Design

Something that really sets ImageCo apart from other design firms that you might possibly have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to do, we do ourselves. No matter the type of project we take on, logo design, website design, trade show booth, or electrical sign, we do not, and never will farm out our client’s work to contractors based outside the USA. Whenever you phone us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a broker that increases the price of your design project and imposes the terms of how my customers and I do business.

ASPECTS OF A GREAT LOGO DESIGN

Nearly every new Springfield business realizes that they need a logo, however few start-ups entirely comprehend the vital role their logo design will play in their success, or precisely why one logo performs more effectively than another. A business logo has a critical and lasting effect on the prosperity of a company, pick the correct one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Springfield companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t need consideration, they can be comprehended in just a glance.
  2. Scalability: from clothing labels to store signs a scalable logo design will remain legible and just as emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they brand.
  5. Relevance: a logo design should be enduring and should feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It is a verb as well as a noun, it’s an identifying mark and also the act of denoting something so that it can be identified, its genesis comes from the mark burned onto livestock. Today a brand signifies practically anything with an intention, regardless if it be earnings or political parties, a brand is an intrinsic aspect of defining the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s sexy cousin, they are all from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target audience, it’s goal is to develop an image that the audience can identify with.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody says the brand names Lamborghini or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people purchase those products. Brand image is why people identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you reflect on the history of most branding firms you’ll discover that they are often re-branded advertising agencies. When a person states they are in advertising and marketing most individuals will likely have an idea about what they do. However when a person says “I am in branding”… it simply seems more attractive, probably it’s because many people don’t recognize what it means to be in branding so it comes off as mysterious and even attractive.

Brand Identity – Is a comprehensive term that describes the visual elements of a product or business that affect understandings. This mostly consists of the name, the logo design, the packaging, the colors used but can additionally include sound, lights, texture, signs, really anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a kind of visual design which helps shape the perception of a business, a product or an institution. Brand identity designers develop logo designs, signage designs, product packaging, and collateral products such as business cards, stationery, as well as brochures. Some visual designers also develop web sites as well as software interfaces. The important role of a brand identity designer is to establish the visual cues and also an emotional tone with the objective of affecting activities, results as well as understandings.

select logos & signs

Retro logo style of a bicycle developed for a Springfield coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening in an older section of town and hoped to visualize a nostalgic vibe without appearing as uninteresting or low energy. I fulfilled both jobs by means of designing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and bacteria made for Springfield clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, mainly the field of healthcare that deals with the clinical examination of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be extremely literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more focus grabbing and even more meaningful.

logo style with a leaping environment-friendly frog created for a household fun center in Springfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a few springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, as well as a tree - created for Springfield traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field because travel photographers tend not to shoot locations or things but instead project emotional experiences by means of the images they capture. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is representative of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Springfield logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Springfield logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific kind of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with colleagues and family as well as with folks that they don’t actually know so as to get honest assessments on the benefit of a design. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that have a tendency to hire a professional to create their business logo understand how essential a logo design is for their company so they are much more vested in the result. Every logo design job possesses it’s share of hurdles, but the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Springfield publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it really is the most vital part of a printed book since it is often the first thing a person views in the book shop. Regarding a publisher, it’s the best opportunity that they will ever have to advertise their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many cases 1 of the aspects people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a good sense of air travel and it was undoubtedly a victory.

 Springfield logo design used for marketing and also a tag style for Vintage Situation features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be much older cases. For this custom logo design I sought to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in Springfield, design consist of an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo jobs due to the fact that it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the very same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo includes 4 characters startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how individuals should think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself won’t have the likelihood to be comprehended.

Logo layout created for a Springfield hair layout workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which communicated a spirit of ease and class for their new hair studio. I created a concept which didn’t go the obvious course of making merely a stylized orchid but rather created a logo that suggested a flower in the formation of a swirl incorporated in to the letter O in the title and by placing attention on the logo design along with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a company logo is oftentimes the wrong path and in this case, the design ended up not being about the flower but alternately laid the emphasis on the feeling that they really wanted to forecast to their customers.

Arabian equine logo layout created for an equine cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct organization logo concept customized to illustrate the unique physical traits of the Arabian pedigree of horses. With an unique head shape and very high tail posture, the Arabian is one of the highly quite easily recognizable horse types in the whole world.

Las Cafe, A Springfield restaurant logo style a small restaurant, design includes a changed manuscript font style which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout includes a changed manuscript font which hovers above a group of ornate lines as well as dots.

Logo style for a software developer the design attributes and famous Springfield aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in quite a few cases the symbolism behind a logo is equally as important as how it serves the enterprise it stands for.

Evolve logo layout created for a Springfieldindoor developer, design function a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Springfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, site assessments, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Springfield, the characters for letter V and A in center of the word advanced have been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Springfield logo design job was undertaken for a leadership advisor that aids business leaders to become more successful at handling people, expectations, and productivity.

A Springfield business logo style including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a spot to market their secondhand equipment to other sports enthusiasts.

I tailored their Springfield business logo design with an image that garners the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Springfield company logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really designed for an Springfield area farm it was in reality developed for a commodities broker, and this logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a graphic that projects trust, success, and wealth.

 Springfield Logo design for a nonprofit, Turning Point Solutions - the logo layout function for externally encountering arrow and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this case, I struck a bullseye with the 1st shot.

Logo design created for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a well-known Springfield sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to create a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,
Electrical sign design for Springfield restaurnat designed by Springfield Sign Business
Springfield logo design and brand identity design for Springfield retailers
Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,

Logo designed by ImageCo, Springfield, Illinois, IL,

Logo designed by ImageCo, Springfield, Illinois, IL,

Logo designed by ImageCo, Springfield, Illinois, IL,

Logo designed by ImageCo, Springfield, Illinois, IL,

Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,
Logo designed by ImageCo, Springfield, Illinois, IL,