Sterling Logo Design

Virtually every new Sterling organization understands that they require a logo, however few entrepreneurs entirely realize the vital role their company logo will perform in their financial success, or the reason that one logo performs far better than another. A logo has a critical and long term effect on the financial success of a company, choose the right one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help Sterling companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not demand consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be ageless and will feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bike produced for a Sterling coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an older section of the area and hoped to project a retro vibe without coming across as stodgy or low energy. I accomplished both tasks via creating a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as germs made for Sterling medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and effects of diseases, mainly the field of healthcare which deals with the clinical assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and even more unforgettable.

logo style with a leaping green frog developed for a family members fun center in Sterling.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, as well as a tree - designed for Sterling traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers tend not to shoot places or things but instead reveal emotional experiences by means of the photos they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I tried to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Sterling logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Sterling logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, even though he loved the concept, really did not care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific kind of sea bird.

When I turn a concept over to a client I urge them to talk about it with colleagues and family as well as with other people that they don’t even know so as to get objective point of views on the value of a design concept. Fortunately, he talked about it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world given that the people that tend to hire a professional to create their logo design recognize how important a logo is for their company so they are way more vested in the result. Every logo design project has it’s portion of difficulties, however the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Sterling publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it really is the most necessary part of a printed book because it is ordinarily the primary thing a person sees in the book shop. Regarding a publishing company, it’s the best opportunity they will likely ever get to advertise their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases 1 of the things consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service based in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was certainly a victory.

 Sterling logo style made use of for marketing and also a label style for Vintage Instance includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be antique cases. For this custom logo concept I sought to come up with a logo that had a fluid vintage feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo design produced for an orthodontist in Sterling, style include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo projects due to the fact that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to company marketing, if dining establishments approached their branding in the very same way dental practices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how people ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the opportunity to be understood.

Logo style developed for a hair style workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which communicated an atmosphere of peace and class for their new hair studio. I came up with a concept which did not go the obvious direction of designing merely a stylized orchid but rather crafted a logo that implied an orchid in the formation of a swirl integrated into the letter O in the title and by placing emphasis on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is more often than not the incorrect path and in this case, the design ended up not being about the orchid but instead placed the emphasis on the emotion that they really wanted to forecast to their customers.

Arabian equine logo style developed for a steed cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind business logo concept fashioned to display the unique physical traits of the Arabian breed of equines. By having an unique head form and higher tail carriage, the Arabian is one of the most immediately identifiable horse lineages in the entire world.

Las Coffee shop logo layout a tiny dining establishment, style includes a changed script typeface which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style contains a modified manuscript font style which floats above a group of ornate lines as well as dots.

Logo design for a software application designer the layout functions as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in quite a few cases the symbolism supporting a business logo is just as important as how it serves the business it represents.

Advance logo layout produced for a Sterling interior developer, layout attribute a series of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sterling interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, site examinations, programming, research, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in center of words progressed have actually been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Sterling logo design project was done for a management coach that aids business leaders to develop into more effective at handling people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to market their pre-owned equipment to other sports enthusiasts. I designed their Sterling business logo dsign with a graphic which pulls in the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really composed for an Sterling area farm it was really developed for a commodities broker, and this trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a graphic that projected self-confidence, financial success, and prosperity.
Logo design developed for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to create a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.